Michael Wilkinson: LinkedIn Content Strategy & Writing Style

𝙒𝙤𝙣𝙙𝙚𝙧 𝙬𝙝𝙖𝙩 𝙜𝙧𝙚𝙖𝙩 𝙨𝙖𝙡𝙚𝙨 𝙡𝙚𝙖𝙙𝙚𝙧𝙨 𝙙𝙤 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩𝙡𝙮? 𝘞𝘩𝘺 𝘴𝘰𝘮𝘦 𝘵𝘦𝘢𝘮𝘴 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘮𝘢𝘳𝘨𝘪𝘯, 𝘥𝘳𝘪𝘷𝘦 𝘷𝘢𝘭𝘶𝘦, 𝘢𝘯𝘥 𝘸𝘪𝘯 𝘢𝘯𝘥 𝘰𝘵𝘩𝘦𝘳𝘴…

𝙃𝙤𝙬 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙖𝙧𝙚 𝙮𝙤𝙪𝙧 𝙑𝙖𝙡𝙪𝙚 𝘿𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙮 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣𝙨? Value Discovery is the heart of value selling. Get it right and you’ll unlock the kind of convers…

𝘼𝙨 𝙬𝙚 𝙢𝙤𝙫𝙚 𝙩𝙤𝙬𝙖𝙧𝙙𝙨 𝘾𝙝𝙧𝙞𝙨𝙩𝙢𝙖𝙨, 𝙩𝙝𝙚 𝙥𝙧𝙚𝙨𝙨𝙪𝙧𝙚 𝙞𝙨 𝙤𝙣 𝙛𝙤𝙧 𝙢𝙖𝙣𝙮 𝙨𝙖𝙡𝙚𝙨 𝙩𝙚𝙖𝙢𝙨! And the pressure is to hit year-end numbers. This doesn’t just change bu…

I’m joining a podcast with Mark Stiving next week to talk about something that’s becoming increasingly important in B2B sales: how AI is reshaping buyers, reshaping sellers, and, if we’re not careful,…

Do you understand your customers as well as you understand your products?

When many buying decisions are made you, as the seller, are not in the room. So what can you do and how can you prepare your champion to do your selling on your behalf? #ValueChallenge #Champion #Va…