Nick Broekema's LinkedIn Strategy — You’re…

“Thank you for being a Netflix member since 2019. … we will update your monthly price to €20.99.” Two things surprised me: 1. I’ve been numbing my brain since 2019? 👀 2. The copy of this email…

LinkedIn post image: “Thank you for being a Netflix member since 2019.

1.1K237324 viral

Copywriting6 months ago

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Lose weight. Stop drinking alcohol. Be present. Meditate. Work out more. Stop doomscrolling. Quit Netflix. Spend less money. Daily journaling. Drink more water. Cut down caffeine. Dude i'm…

356160312 viral

Work-Life Balance2 months ago

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The number 1 mistake I see in content: (and it's common nowadays with all this AI slop) It describes a world your audience doesn’t live in. The visual's left side looks alright: - It addresses…

LinkedIn post image: The number 1 mistake I see in content:

2941141010 viral

Content Marketing6 months ago

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"I rolled my eyes when I read ICP" A cohort member said this during a live session. I thought she was about to bash my cohort (live). She continued: "As a marketing strategist I thought: duh, I al…

LinkedIn post image: "I rolled my eyes when I read ICP"

240139310 viral

Marketing6 months ago

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A 19-year-old guy once booked a €500 consulting session with me. He was hungry. Dead serious. He asked great questions. I loved it. Imagine being 19 years old and having this huge runway ahead of…

LinkedIn post image: A 19-year-old guy once booked a €500 consulting session with me.

25112839 viral

Personal Branding6 months ago

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My emails have an open rate of 45%. Ironically, I don't read newsletters myself. Not because I don't enjoy them. It's because I'm a chaotic reader. My mind reads a word and I'm gone. But give me…

15915329 viral

AI Content Creation2 months ago

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Topics & Content Focus

Primary Topics

High-Ticket Service ProductizationMonetizable Personal BrandingB2B Social Selling ArchitectureConsultant-to-Coach Business Pivots

Secondary Themes

Content Design PsychologyNon-Linear Sales FunnelsInbound Lead Generation SystemsAI-Driven Discovery (Claude/LLMs)

Industry Focus

Solopreneur Coaching & ConsultingB2B Agency GrowthHigh-Ticket Knowledge Economy

Content Categories

Proof of Concept (Client Results)Strategic Business PivotsAnti-Automation Sales PhilosophyScarcity-Driven Cohort Launches

Performance Insights

200.33%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Proof of Authority/Client WinsPersonal Business Strategy PivotsAI/Discovery Tool Validation

Virality Signals

Specific revenue figures (€305K, €142K)Relatable failure stories (100+ ghosted DMs)High-authority client names (Fortune 100, $1.8b ARR)

Structure & Quality

1150

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.85/10

Uniqueness Score

Common Hooks

The 'Contradictory Truth' (I hate to disappoint but...)The 'Hard Pivot' Narrative (2 years ago I... today I'm walking away)The 'Invisible Revenue' Flex (I barely posted... but clients made X)The 'Failure-to-Framework' Arc (I got ghosted 100+ times... then I changed)

Common Endings

Low-friction waitlist linksReflective personal questions (What was your last pivot?)Direct value-add lead magnets (Get the playbook here)

Value Delivery Methods

Strategic transparencyOperational frameworksPsychological sales insights

Formatting Style

Whitespace-heavy 'Bionic' reading styleBullet-pointed data stacksShort, punchy single-sentence paragraphs

Audience & Tone

YES

Question Usage

0.8%

Response Rate

Detected Tone

PragmaticRadically TransparentAnti-HypeResults-Obsessedsemi-formalfirst-person

Interaction Style

Peer-to-peer strategic dialogueAuthority-led mentorshipCommunity-centric validation

Community Building Signals

Publicly celebrating client winsSharing personal life milestones (becoming a dad)Inviting feedback on business pivots

Writing Style Patterns

Content Strategy

Hook: The 'Contradictory Truth' (I hate to disappoint but...)Tone: semi-formalCTA: Soft-sell waitlist (June cohort)

Writing style breakdown

I spent $12,000 on a mastermind and the best advice I got was "stop being interesting".

At the time, I was trying to be a polymath.

Posting about design, then sales, then my morning coffee, then some deep philosophical thought about the creator economy.

My engagement was great. My bank account was not.

Here is the reality of "interesting" content

You get a lot of "great post!" comments.

You get a lot of followers who never buy.

You get a lot of dopamine, but zero dollars.

So I stopped trying to be interesting and started being useful.

I narrowed my focus to one thing: helping consultants sell high-ticket offers using LinkedIn.

The results in 90 days

Inbound leads went from 1/month to 4/week.

Average deal size jumped from €2k to €7.5k.

My "boring" posts about sales assets drove €45k in revenue.

Being useful is repetitive. It’s talking about the same problems over and over.

But it’s what pays the bills.

I’m opening up 5 spots for my 1:1 coaching in July. We’ll fix your positioning and build your sales engine.

Apply here: https://lnkd.in/eC9cABVN

PS. Are you trying to be interesting or useful?

Nick Broekema

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Here is the reality of "interesting" content

The results in 90 days