Stephanie Holman, M.Ed 🦄's LinkedIn Strategy…

Welcome to Defense Unicorns, MM!!!!!!!!!

1712003 viral

Recruiting4 months ago

If you’re in the #cleared community and already dreading Monday, remember this: You don’t have to commit to anything just to explore. You don’t have to accept defeat and continue living a dreadful e…

1351923 viral

Cleared Career Advice4 months ago

View on LinkedIn

I get asked a lot about Defense Unicorns benefits. Here’s one of my favs! Over $2,000 every year for your home office space 🤯. What would you do with your home office if you had a budget like t…

1043603 viral

Recruiting4 months ago

View on LinkedIn

Just opened up a SkillBridge Intern – Product Marketing Manager role at Defense Unicorns (Remote)! 🦄 You know WHO I'm most impressed with in this space? People who have the ability to turn complex…

5211153 viral

Recruiting4 months ago

View on LinkedIn

Me before joining Defense Unicorns 😅. No more faking my own death or coming down with Monkey Pox to see Taylor.

LinkedIn post image: Me before joining Defense Unicorns 😅.

149712 viral

Workplace Culture4 months ago

View on LinkedIn

My grandpa flew a P-51 Mustang in WWII. I still think about the markings on his aircraft, each one representing a mission, a moment in history, something very real to our family. He's been gone a long…

LinkedIn post image: My grandpa flew a P-51 Mustang in WWII. I still think about the markings on his aircraft, each one representing a missio

682112 viral

Defense Software Modernization4 months ago

View on LinkedIn

Topics & Content Focus

Primary Topics

Veteran-to-civilian transition support (SkillBridge) framed as community continuityEmployer branding for a defense-tech company (culture, benefits, “vibe,” and momentum)Recruiting marketing for mission-driven roles (product marketing + remote opportunities)

Secondary Themes

Translating complex infrastructure/DevOps concepts into accessible narrativesLightweight AI risk awareness (governance/oversight) as a credibility signalCelebrating hires and internal wins to reinforce social proof

Industry Focus

Defense technology / national security softwareTalent acquisition marketing for veterans (SkillBridge pipeline)Product marketing in technical B2B environments (DevOps/Kubernetes-adjacent)

Content Categories

Recruitment posts (open roles + how to apply)Employer brand storytelling (benefits, culture, team wins)Community advocacy (veterans supporting veterans)Thought leadership micro-takes (AI governance)

Performance Insights

104.1111111111111%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Employer benefits framed as lifestyle/personalization (home office stipend)Public celebration of people (welcome/recognition posts)SkillBridge recruiting with a strong community mission

Virality Signals

Explicit share requests tied to a cause (reaching active-duty members)High-share recruiting post behavior (job/opportunity content travels)Social proof loops (welcomes and benefits posts create low-friction engagement)Question prompts that invite self-expression (drives comments more than shares)

Structure & Quality

120

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

0.74/10

Uniqueness Score

Common Hooks

Benefit-first curiosity hook ("Here’s one of my favs")Community/identity hook (shared veteran experience as instant trust)Announcement hook (role opening / welcome message)Contrast hook ("It’s one thing… but…")

Common Endings

Direct next step (apply / link in comments)Engagement push ("please like and share")Inviting question to prompt comments (home office ideas, preferences)

Value Delivery Methods

Reduces uncertainty for transitioning service members by emphasizing cultural fit and veteran presenceMakes the employer tangible via specific benefits and a clear count of openingsSignals credibility in technical marketing by valuing simplification of complex tech into storiesAdds occasional risk-aware perspective (AI governance) to avoid being purely promotional

Formatting Style

Short line breaks for skimmabilityHigh-energy emphasis (caps, repeated exclamation points)Conversational asides and parentheticalsOccasional emoji as tone markers

Audience & Tone

YES

Question Usage

0.35%

Response Rate

Detected Tone

Smart-casual recruiter-marketerHigh-energy community builderRelatable veteran advocateOptimistic, mission-forward employer storytellerinformalfirst-person

Interaction Style

Community-driven conversation (identity + shared experience)Preference-based prompts (inviting personal opinions/ideas)Action-oriented amplification (asking network to share opportunities)

Community Building Signals

Veterans-first framing (belonging, transition support, shared language)Company-as-community positioning (culture and people celebrated publicly)Mission + momentum signals (open roles, “wild stuff that matters”)

Writing Style Patterns

Content Strategy

Hook: Benefit-first curiosity hook ("Here’s one of my favs")Tone: informalCTA: Direct-response recruiting CTA ("Direct Apply")

Writing style breakdown

You know what’s wild about the tech space?

It’s not just about the code. It’s about the people who actually give a damn about the mission.

I was talking to a veteran yesterday who was worried their skills wouldn't "translate" to the civilian world.

Steph (Circa 2024): "Friend, you managed multi-million dollar assets in a combat zone. You think you can't handle a product launch?"

Here’s the thing...

The cleared community is full of absolute rockstars who just need a bridge. That’s why I’m so hyped about what we’re building at Defense Unicorns. We don't just hire resumes. We hire humans.

We’ve got a new role opening up for a Technical Program Manager (Remote)! 🦄

You’ll get to work with a team that actually has a personality and doesn't treat you like a number.

Go check out our careers page to see if you're a fit.

Direct Apply link in the comments!

♻️ Please share this! Let's find someone awesome for this team!!!!!!!!!!!!!!

P.S. Our home office budget is still a thing. Get that standing desk you've been eyeing 😉 ✨

Link: https://lnkd.in/example

Stephanie Holman, M.Ed 🦄

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post