Products
Discover HeroesFind top LinkedIn creators in your niche.Post CreatorAI-powered composer with your tone and style.Trending PostsSee what's going viral on LinkedIn right now.
Use Cases
Repurpose ContentTurn YouTube, blogs, and articles into LinkedIn posts.Carousel GeneratorCreate swipeable LinkedIn carousels with AI.30-Day Auto CalendarPlan and auto-publish a month of posts.LinkedIn MCP ServerPost to LinkedIn from Claude, Codex and OpenClaw.For AgenciesRun your clients' LinkedIn content in one place.
Tools
Text FormatterBold, italic, and Unicode styles for posts.Hashtag GeneratorFind the best hashtags for your content.Engagement CalculatorMeasure your post performance instantly.Hook GeneratorAI hooks that stop the scroll.Post PreviewSee exactly how your post will look.Content CalendarPlan and schedule your LinkedIn content.Browse all 90+ free tools
Resources
Free Tools90+ LinkedIn tools, no signup required.Templates100 ready-to-use LinkedIn post templates.GuidesStep-by-step LinkedIn growth playbooks.CollectionsCurated tool sets by role and goal.CompareViralBrain vs. other LinkedIn tools.BlogLinkedIn growth tips and strategies.
Pricing
LoginStart 7 Days Trial
Back to Discover Heroes
Bert Hubert

Bert Hubert

LinkedIn Content Strategy & Writing Style

Researcher, advisor, publicist, geek

Netherlands
129 Viral ScoreView on LinkedIn

2 people tracking this creator on ViralBrain

Warm Analysis

Bert Hubert positions himself as a high-level technical truth-teller who bridges the gap between complex data infrastructure and public policy. His content strategy centers on a rigorous, "geek-first" interrogation of government transparency, specifically targeting the vulnerabilities of European data sovereignty and the nuances of military technology. He is notable for his ability to translate granular technical anomalies, such as the non-geographic nature of Dutch postal codes, into broader critiques of institutional logic. By blending investigative journalism with deep-stack engineering, Hubert creates a unique intersection of civic advocacy and technical advisory that challenges the status quo of digital governance.

Performance Overview

Followers

15.8K

Connections

2.0K

Avg. Engagement

161

Engagement Rate

Posts/Week

3.1

Viral Score

129

Posts Analyzed

2

Top Posts by Engagement

Ik kan hier zo moe van worden deel zoveel. Uit de brief over het uploaden van de belastingdienst email naar Amerikaanse servers, het risico van de CLOUD-act is "heel klein". De Amerikaanse overheid ge…

LinkedIn post image: Ik kan hier zo moe van worden deel zoveel. Uit de brief over het uploaden van de belastingdienst email naar Amerikaanse
441353052 viral
Data Privacy11 months ago
View on LinkedIn

De belastingdienst is alle email aan het opsturen naar Amerika. Gisteren liet men weten dat de Amerikanen ons niet af zouden luisteren "via de CLOUD-act", wat kan kloppen. In de VS gebruiken ze daar n…

220542038 viral
Data Privacy11 months ago
View on LinkedIn

Gisteren vroeg Stephan Okhuijsen zich af waarom er geen "shapefiles" te vinden waren van postcodegebieden. Een heel redelijke vraag, en ik begreep het ook niet. Na de nodige studie is het me duidelijk…

LinkedIn post image: Gisteren vroeg Stephan Okhuijsen zich af waarom er geen "shapefiles" te vinden waren van postcodegebieden. Een heel rede
28955032 viral
Geospatial Data10 months ago
View on LinkedIn

Mijn opa en mijn moeder waren journalist, en ik schrijf inmiddels ook een hoop stukjes. Het doet me daarom heel veel plezier dat ik in dit lijstje sta van 12 toekomstvoorspellers van het Stimuleringsf…

1035013 viral
Journalism10 months ago
View on LinkedIn

European thinkers and policy makers are acting and talking as if the US federal government and courts are still "normal", or will soon be so again. They will not, and we should update our world view.…

8421212 viral
Data Privacy11 months ago
View on LinkedIn

Recently I presented over at TU Delft (Vereniging voor Technische Physica) on the Science of Security. I've now published this lecture as audio and as text with lots of slides. Learn all about radar,…

57436 viral
Defense Technology11 months ago
View on LinkedIn

Posting Patterns & Frequency

3.1 posts/week

Posts / Week

3.3 days

Days Between Posts

2

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: Europe/Brussels

Best Performing Days

Sunday

Best Performing Times To Post

Late morning (around 11:00 local time)

Topics & Content Focus

Primary Topics

Public data infrastructure and geospatial complexity in the Netherlands (postcodes, BAG, shapefiles)Digital government governance and the limits of CIO authorityFuture of journalism and data-driven media

Secondary Themes

Open data and civic tech as public utilitiesData visualization as a way to expose hidden structural problemsProfessional identity and family lineage in media and writing

Industry Focus

Dutch public sector digital transformation and IT governanceOpen government data / civic technologyJournalism, media innovation and future-of-news thinking

Content Categories

Technical explainers that unpack how public datasets actually workPolicy and governance commentary on how the state organizes digital responsibilitiesPersonal milestone and credibility-building posts anchored in media/journalismResource sharing (links to visualizations, official reports, curated lists)

Performance Insights

0%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Deep dives into public/open data structures and why seemingly simple requests (like postcode shapefiles) are actually hardConcrete illustrations of how government data systems overlap or conflict in practice

Virality Signals

High comment intensity on posts that expose counterintuitive system behavior (e.g., overlapping postcode areas)Engagement spikes when another expert is named and a shared, niche problem is unpackedTechnical depth combined with practical implications seems to drive discussion rather than just likes

Structure & Quality

50

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Personal or relational opener that grounds the topic in biography or recent conversations (e.g. family history, what someone asked yesterday)Situational context hook that starts mid-story instead of with a bold claimProblem-framing around something that seems obvious but turns out to be structurally complex

Common Endings

Soft landing into an external resource or link without an explicit call to actionImplied continuation via a colon or reference to a visualization/attachment, inviting readers to inspect the material themselvesEnding on a surprising or counterintuitive insight about how systems actually work

Value Delivery Methods

Reveals hidden structural and technical realities behind everyday systems (postcodes, CIO roles, journalism funding/recognition)Translates complex public-sector data and governance issues into accessible narratives for a professional audienceCurates and contextualizes external resources (visualizations, institutional lists) so they become more meaningfulConnects personal credibility (family of journalists, recognition lists) to current work in data and public sector

Formatting Style

Short, compact paragraphs with minimal line breaksInline quotation marks to highlight terms or phrases rather than heavy formattingVery light hashtag use, focused on domain markers (e.g. specific datasets) instead of generic tagsNo emojis; text carries tone and nuance

Audience & Tone

NO

Question Usage

0.4%

Response Rate

Detected Tone

Civic technologist with journalistic instinctsAnalytical yet human, blending data literacy with personal narrativeSmart-casual expert who assumes the audience can handle nuancesemi-formalfirst-person

Interaction Style

Peer-to-peer discourse with other technically literate professionals (data experts, civic tech, policy people)Comments likely center on clarifying technical nuances and sharing additional domain knowledge, indicating an expert communityEngagement driven more by intellectual curiosity than by motivation or feel-good content

Community Building Signals

Name-checking and implicitly elevating peers whose questions or work sparked the postAnchoring posts in shared public infrastructure (BAG, postcodes, ministries) that many professionals touch in their workPositioning as a bridge between data practitioners, policymakers, and journalists

Writing Style Patterns

Content Strategy

Hook: Personal or relational opener that grounds the topic in biogTone: semi-formalCTA: Implicit invitation to think along rather than dir

Writing style breakdown

- Core characteristics

Language: Dutch, with frequent insertion of English technical terms and labels (e.g. "shapefiles", "toekomstvoorspellers").

Overall tone: professional-informal. It feels like a knowledgeable colleague talking on LinkedIn, not like a formal article or a casual chat with friends.

Style: informative with a light personal angle. The writer shares facts, gives context, and briefly mentions their own role or feelings, but does not become emotional or dramatic.

Not poetic, not salesy, not overtly persuasive. The primary goal is to inform or share something noteworthy; any persuasion is implicit (e.g. "this is important/interesting").

No sarcasm or irony; everything is straightforward and literal.

- Emotional tone and energy

Low to medium energy.

Post 1 shows contained pride and satisfaction ("Het doet me daarom heel veel plezier...") but remains understated and modest.

Posts 2 and 3 are neutral, matter-of-fact, analytical in tone.

No exclamations, no hyperbole ("geweldig", "fantastisch", etc. are absent).

- Signature writing traits

Very concise; no tangents.

Strong focus on explanation and clarification ("Na de nodige studie is het me duidelijk...").

Often describes the reasoning or discovery process (e.g. "ik begreep het ook niet", "na de nodige studie").

Uses technical or institutional references naturally (#BAG, "Basisadministratie Adressen en Gebouwen", "Stimuleringsfonds voor de Journalistiek", "CIO").

Almost no rhetorical questions; the writer recounts that someone else asked a question (Post 2) rather than directly using one as a rhetorical device.

Minimal direct engagement tools (no "Wat vind jij?" or "Laat het weten in de comments").

- Addressing the reader

Primarily first-person singular: "mijn opa", "mijn moeder", "ik schrijf", "het doet me heel veel plezier", "het is me duidelijk".

The reader is not addressed explicitly as "jij" or "u" in the samples.

No direct commands ("Probeer dit", "Klik hier") and no soft explicit suggestions. The reader is implicitly invited to explore (e.g. via the link), not explicitly instructed.

Perspective is: "I tell what happened or what I found out; you can observe."

2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW
4. SENTENCE CONSTRUCTION & PACING

Sign in to unlock the full writing analysis

Apply Bert Hubert's patterns to your posts

Free tools to help you write, score, and benchmark in the same style.

LinkedIn Hook Generator

Generate scroll-stopping hooks in the same style top creators use.

Open tool

LinkedIn Post Scorer

Score your draft against viral post patterns before you publish.

Open tool

LinkedIn Engagement Calculator

Benchmark your engagement rate against creators in your niche.

Open tool

More LinkedIn creators to learn from

Discover all

Other creators worth studying alongside Bert Hubert.

Lewis Walker ➲

Lewis Walker ➲

Get the top 1% of agentic/gen AI (View my newsletter)

Adrián V.

Adrián V.

l 3x Founder l Enabling better companies through AI & Culture | Board Member

Miheret Merid

Miheret Merid

UI/UX Designer

Eric Lay

Eric Lay

CEO @ Virio | Content that Drives Pipeline | AI GTM

Hamish Stephenson 🦘

Hamish Stephenson 🦘

Award winning GTM Recruiting Expert | CEO @ Selr.io

Amit Matani

Amit Matani

CEO at Wellfound | Helped 28k+ startups make hires

€1 trial · 7 days

Automate your LinkedIn for 30 days

ViralBrain plans, writes, and schedules your LinkedIn content, using official LinkedIn APIs so your account stays safe.

  • Official LinkedIn APIs, no risk of ban
  • You approve every post before it goes live
  • Cancel anytime
Start €1 trial€39 Pro or €69 Premium · cancel anytime

30-day plan

On track
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
13 posts queued · auto-publishing
€1 · 7-day trial

Write like Bert Hubert and auto-post for 30 days.

ViralBrain learns their voice and publishes for you.

Try it free

Write like Bert Hubert.

Try it free

Discover more LinkedIn creators · ViralBrain

Other LinkedIn creators

  • Jerry Jao
  • Mark Hyman, MD
  • Jonathan Gilbert
  • Yanni Pappas
  • Yoram Wijngaarde
  • Brian Balfour
  • Aaditya Desai
  • Ira Bodnar
  • Ross Puriasev
  • Andrew Shemet
  • Hannah Weng
  • Pierre-Eliott Lallemant
  • Arianna Huffington
  • Gérôme Grignon