: LinkedIn Content Strategy & Writing Style

I've just come across this lovely bit of fundraising copy from Mind. I have a thing for charity communications that treat their audience like grown-ups. When they let the heavily focus-grouped campai…

Still can't decide if this was genius or terrible. Warm up exercise for an all staff strategy away day for a client: a game of consequences, where the head is "a celebrity who represents your charity…

This is one of my favourite charity campaigning initiatives. A brilliant (and sadly quite rare?) example of genuine power sharing with young people, trusting them to do amazing things and backing the…

Stunts like these are so hard to get right. It is challenging to get the right mix of visual cut-through and tabloid-friendly photo op without it feeling gimmicky and belittling the issue or the peop…

This story captures so perfectly why the YoungMinds Parents Helpline is so effective, so unique and so necessary. #TheBigGive is doubling your donations to keep this service going, so there's never…

This is an excellent read from Beth Howgate, sharing lessons from years of trying to shift public opinion on UK aid. So many useful learnings. "We need to ask ourselves how we are changing our comms,…