Organizations expect people to think and act strategically Yet very few know what that actually means. That gap is what this ladder reveals so clearly. Most professionals operate somewhere between L…

31926593 viral

Strategy4 months ago

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Strategy is changing, and the shift is already visible. The most exciting part? You can join the movement and lead the shift. Strategy is no longer what it used to be. Organizations focus less on lon…

28629442 viral

Business Strategy4 months ago

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Teams rarely fail because people are unwilling. They fail because the conditions for working well together aren't there. What this visual based on Patrick Lencioni's "Five Dysfunctions of a Team" ma…

28019482 viral

Leadership4 months ago

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Every strategy implies a tension that many underestimate. It must hold on to what works and let go of what no longer serves at the very same time. This tension is not a flaw in strategy. It is the ac…

24025532 viral

Strategy4 months ago

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Are you coaching people for the world that is coming, or for the world that is already fading? Most coaching still focuses on traits and behaviours. Important, of course, but increasingly insufficie…

13016151 viral

Leadership Development4 months ago

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Most coaching strengthens people emotionally. Very little coaching strengthens people strategically. And that gap is becoming costly. The challenges leaders face now are not only about resilience, co…

11414131 viral

Leadership Development4 months ago

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Topics & Content Focus

Primary Topics

Strategic thinking as a learnable, teachable leadership skillBuilding strategic capability across organizations (from individuals to systems)The intersection of strategy, human development, and coachingModern, adaptive, human-centered strategy practice

Secondary Themes

Levels and ladders of strategic fluency in leaders and teamsDistributed ownership of strategy vs. top-down planningThe developmental ‘speed limit’ of strategy executionPurpose- and technology-informed strategy designCompetency frameworks and certifications for strategy coaches and consultants

Industry Focus

Leadership and executive coachingOrganizational development and learning & development (L&D)Strategy and management consulting for mid-to-large organizationsB2B professional services focused on transformation and change

Content Categories

Thought-leadership essays on the evolution of strategyEducational breakdowns of mental models and visual frameworks (pyramids, ladders, manifests)Capability-building narratives for leaders, coaches, and consultantsProgram and certification promotion framed as joining a movementManifesto-style positioning of a new paradigm of strategy

Performance Insights

217.4%

Avg Engagement Rate

INCREASING

Performance Trend

Best Performing Topics

Visual mental models that diagnose levels of strategic fluency (ladders, pyramids) and reveal a capability gapManifesto-style posts that articulate 'shifts' in how strategy works and invite readers into a new paradigmDemocratizing strategy as a skill and roadmap rather than a title—especially when paired with a clear, named framework

Virality Signals

Substantial share counts on posts that introduce named frameworks (e.g., 'The Strategy Manifesto', ladders of strategic fluency)High share-to-comment ratio on posts that read like reference pieces or diagnostic tools people want to send to colleaguesConceptually simple but emotionally resonant visuals (pyramids, ladders, shifts) that make it easy for others to teach or explain onwardLanguage that makes readers feel seen in a common frustration ('strategy fails fastest where people grow slowest') encouraging tagging and discussion

Structure & Quality

400

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8.5/10

Uniqueness Score

Common Hooks

Contrarian reframes that expose a hidden problem (e.g., we talk a lot about X but ignore the deeper Y)Short, high-contrast openers (e.g., 'Most coaching builds the base. Very few help leaders reach the peak.')Bold, sweeping statements about strategy and leadership that challenge common assumptionsProblem-first framing that names a persistent frustration in organizations (e.g., strategy failing, teams stuck, leaders capped at a certain level)

Common Endings

Bridge from insight to offer ('This is why we built…') followed by a program or framework nameInvitation to join a cohort, movement, or 'First 100' group with a clear time windowDirectional close that frames the reader as someone who can 'lead the shift' or 'work at the intersection of strategy and human development'Link to external assets (manifesto, program page, enrolment call) as the natural next step

Value Delivery Methods

Reframes familiar concepts (strategy, leadership, coaching) into fresh, developmental lensesProvides mental models and sequences (bases to peaks, levels of fluency, human speed limits) that help practitioners diagnose real issuesTranslates abstract strategy into concrete human capabilities leaders and coaches can actually developPositions certifications not as generic training but as tools to build system-wide strategic capability

Formatting Style

Long-form narrative posts with clear paragraph breaks and strong line spacingConcept anchored around a visual or framework (pyramid, ladder, manifesto) referenced in the copyOccasional use of separators (e.g., '===') to mark a shift or key takeawayNo emojis or hashtags; tone carried entirely by language and structure

Audience & Tone

YES

Question Usage

0.5%

Response Rate

Detected Tone

Human-centered strategist and systems thinkerDevelopmental coach for leaders and organizationsMovement-builder for a modern, adaptive approach to strategyCalm, authoritative educator with a reflective stylesemi-formalfirst-person

Interaction Style

Reflective, practitioner-level engagement from coaches, consultants, and senior leadersComments likely focused on resonance with the diagnostic (e.g., misalignment between role expectations and strategic fluency)Engagement that treats the creator as a peer expert or mentor rather than a motivational voiceSharing and tagging behavior around posts that can educate teams or clients (ladders, pyramids, manifestos)

Community Building Signals

Creates identity-based groups such as 'First 100' and 'new generation of strategy coaches' to foster belongingUses inclusive language ('we', 'our', 'you can join the movement') to bring readers into a shared missionFrames programs as ways to participate in a broader shift in how strategy is practiced, not just as coursesAnchors community around shared aspirations: thinking more strategically, leading shifts, working at the intersection of strategy and human development

Writing Style Patterns

Content Strategy

Hook: Contrarian reframes that expose a hidden problem (e.g., we tTone: semi-formalCTA: Soft but clear educational CTA linking insight dir

Writing style breakdown

Core characteristics

Overall tone: professional, reflective, and human-centered. It feels like a senior strategist or coach speaking to peers and advanced practitioners.

Style is primarily informative and explanatory with a strong persuasive undercurrent. It is not salesy or hype-driven, but it steadily guides the reader toward a conceptual shift and then toward a program or offering.

The writing is structured and methodical, not free-flowing. Each post has a clear logical arc and is very intentionally scaffolded.

Emotional tone and energy

Calm, grounded, and thoughtful. The energy is medium: not slow to the point of being heavy, but definitely not high-octane.

The mood is serious but hopeful. There is a sense of “quiet conviction” rather than excitement or drama.

Emotional appeal is subtle: it uses recognition (“Most coaching…”, “Teams rarely fail because…”) and insight to create resonance, not emotional extremes.

- Frequent use of contrast and tension

Most coaching builds the base. Very few help leaders reach the peak.

Strategy fails fastest where people grow slowest.

Your life changes the moment you choose direction over distraction.

- Regular reframing of familiar concepts

Strategy reframed as a skill.

Coaching reframed as strategic capability building.

Personal development reframed as “personal strategy.”

- Heavy use of conceptual metaphors and visuals

Pyramids, ladders, speed limits, shifts, tensions (transforming vs stabilizing).

References to diagrams (“this visual”, “this pyramid”, “this ladder”) even though the text has to carry the meaning.

- Repetition for emphasis

Short repeated sentence stems: “Anyone can…”, “They ask… They introduce… They push…”

Repetitive syntactic patterns that build rhythm, e.g. “They learn, sense, decide, and adapt…”

- Direct but respectful audience engagement

Questions that invite reflection rather than push: “Do you have a personal strategy for 2026?”

Diagnostic questions at the end of a concept: “Does your team thrive? And if not, which dysfunction is the main cause?”

Minimal humor and no sarcasm. The tone is earnest and serious, leaning toward inspirational rather than witty.

- Point of view

Frequent second-person “you” for direct address.

First-person singular “I” used selectively to add authority or personal experience (“What I see time and again…”, “I’ve been on both sides and can tell the difference.”).

Third-person used for organizations, teams, and generic professionals (“Most professionals operate…”, “They assume only a few people can do it.”).

- Commands vs suggestions

Primarily gentle invitations framed as options: “If you want to…”, “Consider joining…”, “The question is…”

Imperatives are used, but in a calm, advisory way: “Look beyond the plan.” / “Visit … for all information and book a call…”

The voice is that of an expert guide or mentor: confident, didactic but not domineering, often explaining “why” behind patterns.

Jeroen Kraaijenbrink

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Core characteristics

Emotional tone and energy

- Frequent use of contrast and tension

- Regular reframing of familiar concepts

- Heavy use of conceptual metaphors and visuals

- Repetition for emphasis

- Direct but respectful audience engagement

- Point of view

- Commands vs suggestions