Stefano Puntoni: LinkedIn Content Strategy & Writing Style

Excited about this! I'll be in London on December 11 for a joint event by The Wharton School School and London Business School (my Alma Mater!). Don’t miss this chance to connect with alumni from both…

For marketers, the most important development of 2025 has been the quick shift in consumer search to chatbots. Already now, consumer search is one of the top uses for general purpose chatbots and the…

A day in the Wharton studio, recording videos for one of the asynchronous modules in the new AI in Marketing open enrollment executive program that we’re launching in a few weeks. (Link in comments.)…

This new paper by my colleague Marissa Sharif and Kaitlin Woolley from Cornell University describes how digital technology can lead to both GAINS and DRAINS in motivation. Important topic for many p…

Interview in Knowledge at Wharton about our GenAI adoption report: “the vibe is good. The vibe is that this technology is delivering positive results”. With Jeremy Korst and Prasanna Tambe Wharton…

Join us on Thursday (Dec 4) for a webinar on patterns of GenAI adoption, based on our recently published adoption report. With Jeremy Korst and Prasanna Tambe