Excited about this! I'll be in London on December 11 for a joint event by The Wharton School School and London Business School (my Alma Mater!). Don’t miss this chance to connect with alumni from both…

166224 viral

AI Strategy5 months ago

View on LinkedIn

For marketers, the most important development of 2025 has been the quick shift in consumer search to chatbots. Already now, consumer search is one of the top uses for general purpose chatbots and the…

1191144 viral

AI Marketing4 months ago

View on LinkedIn

A day in the Wharton studio, recording videos for one of the asynchronous modules in the new AI in Marketing open enrollment executive program that we’re launching in a few weeks. (Link in comments.)…

90323 viral

AI in Marketing4 months ago

View on LinkedIn

This new paper by my colleague Marissa Sharif and Kaitlin Woolley from Cornell University describes how digital technology can lead to both GAINS and DRAINS in motivation. Important topic for many p…

54313 viral

Behavioral Science4 months ago

View on LinkedIn

Interview in Knowledge at Wharton about our GenAI adoption report: “the vibe is good. The vibe is that this technology is delivering positive results”. With Jeremy Korst and Prasanna Tambe Wharton…

50121 viral

AI5 months ago

View on LinkedIn

Join us on Thursday (Dec 4) for a webinar on patterns of GenAI adoption, based on our recently published adoption report. With Jeremy Korst and Prasanna Tambe

33101 viral

AI4 months ago

View on LinkedIn

Topics & Content Focus

Primary Topics

Applied Generative AI in Marketing and Consumer BehaviorTranslation of Academic Research on Digital Technology and Motivation into PracticeExecutive and Professional Education in AI, Analytics, and MarketingPlatform Shifts in Consumer Search, Shopping, and Chatbot Interfaces

Secondary Themes

Patterns of Generative AI adoption inside organizationsConsumer psychology and behavioral responses to digital toolsFuture of retail, search, and advertising within AI assistantsCreative and cultural experiments with advanced AI models

Industry Focus

B2B executive and professional education (business schools, executive programs)Marketing, advertising, and growth strategy in AI-driven environmentsConsumer internet and e-commerce behavior shaped by AI platformsAI and analytics research within academic and enterprise contexts

Content Categories

Thought-leadership commentary on AI’s impact on marketing and commerceResearch amplification and practitioner takeaways from academic workProgram and event promotion for AI / marketing education (webinars, courses)Behind-the-scenes content from content production and teachingSpotlights on novel or creative uses of AI technologies

Performance Insights

Avg Engagement Rate

INCREASING

Performance Trend

Best Performing Topics

Strategic analysis of how AI chatbots are reshaping search, shopping, and advertisingBehind-the-scenes content tied to high-status AI-in-marketing education programs

Virality Signals

Above-average comments and shares on posts that connect specific AI product updates (e.g., shopping features in chatbots) to the future of marketing and commerceHigher engagement when posts combine technical AI concepts with clear business stakes for marketers and brandsPosts that feel like timely, insider analysis of major platform moves outperform pure announcements or casual AI curiosities

Structure & Quality

120

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8.5/10

Uniqueness Score

Common Hooks

Opinionated industry framing (e.g., calling out the single most important development for marketers)Context-setting scenes from their own workday or studio environmentResearch-led openings that foreground a specific paper or reportDirect invitations to participate in upcoming webinars or programsPlayful or surprising superlatives to introduce unusual AI applications

Common Endings

Pointers to links placed in the comments or appended URLsAcknowledgment of collaborators, colleagues, or institutionsSubtle close that shifts attention to a cited paper, program, or announcementTagging of institutional brands (school, initiative, or executive education arm)

Value Delivery Methods

Distills complex AI and machine learning concepts into accessible language for business and marketing leadersBridges academic research in consumer psychology and motivation with practical implications for product and education professionalsCurates high-value learning opportunities (webinars, executive programs) tightly aligned with audience interests in AI and analyticsSurfaces emerging AI platform capabilities and frames them as strategic inflection points for marketers and retailers

Formatting Style

Short multi-paragraph posts with clear logical flowFrequent use of parentheses for clarification or asidesOccasional inline quotes from announcements or researchLimited use of emojis or formatting gimmicks; clean, text-first presentation

Audience & Tone

Question Usage

0.5%

Response Rate

Detected Tone

Research-grounded industry strategistAnalytical educator translating AI for marketersCollegial expert who spotlights collaborators and institutionsFuture-of-marketing commentator focused on AI platform shiftssemi-formalfirst-person

Interaction Style

Primarily broadcast-style thought leadership with selective spotlighting of collaboratorsCommunity affirmation via praise and tagging of colleagues and institutional partnersImplicit invitation to reflect rather than explicit prompts for discussion or debate

Community Building Signals

Regularly credits colleagues and co-authors, reinforcing a networked expert communityLeverages institutional brands (Wharton, AI & Analytics initiatives) to anchor a shared professional identityHighlights others’ talks and projects as a way of elevating peers within the AI and analytics ecosystem

Writing Style Patterns

Content Strategy

Hook: Opinionated industry framing (e.g., calling out the single mTone: semi-formalCTA: Soft educational CTAs encouraging readers to explo

Writing style breakdown

- Core characteristics

Professional, academic-leaning, but accessible and conversational.

Informative and factual first, lightly promotional second.

Tone is measured, calm, and thoughtful; no hype-y or clickbait language.

Feels like a senior academic/executive talking to peers and educated professionals.

- Formal vs casual

Overall: semi-formal.

Vocabulary is professional (e.g., “foundational concepts”, “open enrollment executive program”, “ambition to be a sales channel”) but phrasing is relaxed and human (“It was fun to discuss…”, “Excited about this!”).

Contractions are common: “I’ll”, “don’t”, “we’re”.

- Emotional tone and energy

Generally positive and optimistic.

Moderate energy; not breathless, but clearly enthusiastic about colleagues, research, events, and new developments.

Excitement is expressed via short exclamatory sentences (“Excited about this!”, “All the best with the delivery!!”), but this is used sparingly for emphasis.

- Signature traits

Strong emphasis on people: frequent mentions of colleagues, co-authors, collaborators, and institutions by name.

Short, self-contained informational blurbs rather than long essays.

Occasional light humor or playful framing (e.g., “the prize for most creative use of Generative Adversarial Networks goes to…”).

Frequent referencing of where more information is available (“Link in comment(s).”, “From the announcement (see link in comment):”).

Occasional quoted sentences from external sources.

- Frequent parenthetical clarifications, especially for

Dates (“Thursday (Dec 4)”)

Programs or modules (“AI in Marketing open enrollment executive program”)

Link placement (“Link in comments.”).

- Addressing the reader

Mostly second-person plural/implicit (“Don’t miss this chance to connect…”, “This is a great opportunity for companies…”).

- First-person used naturally where appropriate

Singular “I” when describing personal actions (“I’ll be in London…”).

Plural “we” for collaborative work or joint contributions (“we’re contributing one arm of the mega-study…”).

- Directives are polite but clear

Join us on Thursday…

Don’t miss this chance to connect…

Register here:

No aggressive imperatives; tone is invitational and collegial rather than pushy.

- Sound like an informed, well-connected academic/practitioner who

Shares updates and opportunities.

Highlights others’ work.

Maintains a respectful, upbeat, and modest tone.

Writes clearly for a professional audience without jargon overload.

Stefano Puntoni

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

- Core characteristics

- Formal vs casual

- Emotional tone and energy

- Signature traits

- Frequent parenthetical clarifications, especially for

- Addressing the reader

- First-person used naturally where appropriate

- Directives are polite but clear

- Sound like an informed, well-connected academic/practitioner who