LinkedIn Content Strategy & Writing Style
Founder of Blueprint
3 people tracking this creator on Viral Brain
Bryan Johnson positions himself as the living laboratory for the future of humanity, transitioning from a successful tech founder to the primary architect of the "Don't Die" philosophy. His content strategy centers on radical transparency and the extreme quantification of the self, where he utilizes his own body to test and validate longevity protocols ranging from rigorous caloric restriction to high-dose psychedelic experiments. He distinguishes himself through a unique blend of clinical data-obsession and spiritual earnestness, moving beyond typical biohacking by treating health as a moral imperative and a collective technological frontier. This creates a compelling intersection of venture-backed product scaling and public performance art, where 249-biomarker blood panels and livestreamed mushroom trips serve as both scientific inquiry and a brand manifesto for a new era of human existence.
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We just raised $60 million for Blueprint. To bring my longevity protocol to you. Our society has made us unwell… metabolically, mentally, spiritually. We’re addicted. Social media, porn, nicotine,…
hey rich people, you shouldn't be spending more than $50,000/yr on top tier health care. Even an all-out at-home clinic like mine is ~$300k. The most powerful health and longevity therapies availab…
Doing magic mushrooms this Sunday. Protocol + dose: 5 grams + frequency: 1x/mo for 3 mo + objective: exploring longevity effects Measurement + 249 independent biomarkers + 29 vials of blood +…
first mushroom trip data is out: my brain activity. dose: 5g dried Psilocybe cubensis (B+ strain) containing 24.9 mg psilocybin brain measurement: Kernel Flow note: I did this under medical superv…
Health is forgotten until it’s the only thing that matters.
I’ve wanted this my entire life and impatiently waited 25 years for it to arrive. It’s better than anything I imagined. Kate Tolo
1.1 posts/week
Posts / Week
7 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
5%
Avg Engagement Rate
STABLE
Performance Trend
300
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
9/10
Uniqueness Score
NO
Question Usage
0.3%
Response Rate
Writing style breakdown
Overall tone: direct, earnest, emotionally transparent, slightly edgy, and highly confident.
Emotional / reflective (“life feels so fresh.” “I sincerely wish all the best for each of you.”)
Highly technical / scientific (“249 independent biomarkers”, “multi-omics profiling (DNA, epigenetics…)”)
Promotional / visionary (“We will be your home for health.” “The next era of human is here.”)
Playfully provocative (“Come watch me trip balls.” “hey rich people, you shouldn't be…”)
Style is professional in content but informal in surface: frequent lowercasing, direct address, slang, and swear-adjacent phrases mixed with rigorous scientific terminology.
Casual conversational (lowercase “i”, “trip balls”, “lol”, “hey rich people,” “you’re great.”)
High-precision scientific / corporate communication (biomarkers, protocols, measurements, funding announcements).
Does not sound academic; instead, it sounds like an intense founder or technologist explaining serious topics in plain, accessible language.
Medium-to-high energy, but controlled.
Sincere, grateful, hopeful (“i sincerely wish all the best for each of you.” “i have hope that a new era of human existence is just around the corner…”)
Sometimes intense and declarative (“We will be your home for health.” “The next era of human is here.”)
Sometimes gently vulnerable (“life is very hard and everyone is trying their best.”)
Calm and reflective in personal/emotional statements.
High-intensity and dense in lists of data, protocols, or scientific claims.
Extreme specificity (lists of biomarkers, doses, timings, names, funding amounts).
Compressed, poetic one-liners (“Health is forgotten until it’s the only thing that matters.”)
Lists with “+” as bullet markers.
Short standalone sentences as emotional anchors or punchlines.
Minimal rhetorical questions; prefers firm statements over asking the reader things.
Come watch me trip balls.
hey rich people, you shouldn't be spending more than $50,000/yr…
Direct emotional engagement and gratitude toward specific people (naming co-founders, friends, artists).
Frequently first person singular “I” describing his own actions, protocols, or experiences.
Giving advice or admonishment (“you shouldn't be spending more than $50,000/yr…”, “Blueprint will help you feel clear-headed and vibrant. You will become more jacked and beautiful…”).
Expressing wishes or hopes (“i sincerely wish all the best for each of you.”)
If you're going to spend money, spend it wisely:
Measure your biomarkers / Create a hypothesis / Do the therapy / Measure again…
We will be your home for health.
Collectively, we will claw our power back.
Very few “maybe consider” or “you might.”
Mostly declarative and prescriptive.
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