Mike Taylor

Conversational, informal-professional, and grounded in real-world detail.

Very clear and accessible; no jargon unless it’s absolutely necessary, and when used it’s contextualized.

Pragmatic and utility-focused: the writing is trying to be useful more than inspiring or poetic.

Informative and explanatory (especially in longer posts).

Lightly humorous or wry (short, punchy posts).

Mildly skeptical / critical when discussing industry claims or “accuracy”.

Overall casual but competent: sounds like a smart practitioner talking to peers, not like a formal essay.

Uses contractions naturally (“it’s”, “you’re”, “I’ve”, “you’ll”).

Will openly say things like “this is surprisingly fun” or “because I’m bored”.

Medium energy: not hypey, but not flat.

Longer posts are reflective and nuanced, with a “let’s think this through” energy.

Short posts are punchy and high-clarity, often with a single idea or joke.

Emotionally, the voice is calm, confident, mildly playful, and slightly contrarian when needed.

Uses rhetorical questions both as hooks and as internal checkpoints: “What do you mean ‘accurate’?”, “Can it pick the winning ad out of two options?”

Often reframes the core question: e.g. from “How accurate is it?” to “Is this useful?”

Strong use of concrete numbers and specifics to build credibility (e.g. “18k new students per month”, “280k ppl”, “90% of the time”, “£100k cap”).

Occasional quick, tweet-like one-liners, often observational or quippy, e.g. “Every CRM homepage: ‘We offer a central source of truth’” or “‘blame it on the AIs’ is the new ‘blame it on the interns’”.

Direct audience engagement is present but not overbearing; more “explaining something in a thread” than “hard sell”.

Uses first person singular “I” frequently when sharing personal experiences or opinions.

Uses “we” when speaking on behalf of a product/team/company (“we rolled this out”, “we made the ‘Rosetta stone’…”).

Uses “you” for direct address, especially when giving advice or framing benefits (“you build the same 10 agents…”, “so you could try it out”).

Mixes statements with direct instructions (“Ask a bunch of people… then use our custom summarize…”).

Ask a bunch of people…

Watch this video…

What I tend to do is…

If I see anything surprising…

If I don’t believe it… I go and run a real world study…

Rarely uses strong imperatives like “You must” or “You need to”; prefers explanatory guidance over authoritarian direction.