Felix Haas's LinkedIn Strategy, Design at Lovable, Angel…

Lovable just turned 1 🔥 12 months ago, we were at $1M ARR. Today, we hit $200M ARR. That's 200x in a year. Here's how we went from 0 to escape velocity: Building Lovable has always been about one…

LinkedIn post image: Lovable just turned 1 🔥

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Startups11 months ago

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Topics & Content Focus

Primary Topics

AI-native product design and interface craftsmanshipDesign-led company building and founding rolesPractical prompt engineering for production-grade UIBuilding and evolving an AI product (Lovable) in publicRecruiting top-tier product designers and design engineers

Secondary Themes

UX systems thinking (design systems, components, patterns)Human-centered product differentiation and user psychologyStartup culture where design has real authority and equityCommunity of builders sharing projects and workflowsEarly-stage product navigation, onboarding, and discovery experiences

Industry Focus

AI-first product development platformsB2B SaaS for designers, builders, and product teamsEarly-stage startups with design-led founding teamsDigital product design and front-end engineering

Content Categories

Product announcements and feature walkthroughsConceptual thought-leadership on design and startupsTactical how-to guides and prompt playbooksHiring and talent branding for high-taste designersLaunch teasers and momentum-building updates

Performance Insights

652.11%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Big-idea thought-leadership on the strategic role of design in founding teamsTactical, copy-pastable prompt frameworks for premium UI in AI toolsHigh-signal hiring posts targeting elite designers and design engineers

Virality Signals

High share counts on posts that coin or formalize patterns (e.g. 'Founding Designer')Save-worthy how-to content that provides ready-made prompts and design systemsContent that speaks directly to designers’ status, leverage, and equity tends to travelPosts that feel like internal strategy memos repackaged for public consumption

Structure & Quality

300

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8.5/10

Uniqueness Score

Common Hooks

Name-the-trend hooks that declare a new pattern (e.g. 'The Rise of the…')Tactical 'hacks' / 'here are X things' hooks that promise immediate utilityProduct reveal hooks ('Introducing the new…')Curiosity / suspense hooks about upcoming launches ('We’re launching something new tomorrow…')Direct persona call-outs for recruiting ('We’re looking for the most thoughtful, curious, high-taste…')

Common Endings

Soft invitations to react or give feedback ('let me know what you think')Calls to share outcomes or projects built with the product ('If you try this, share what you build')Traffic-driving links to longer-form content ('Read full article here: …')Explicit recruitment CTAs ('comment or DM your portfolio')Momentum-building sign-offs for launches ('Stay tuned…', 'Now available to all Lovable users')

Value Delivery Methods

Codifies fuzzy design intuition into clear patterns and mental modelsProvides specific, copyable prompts, specs, and configuration examplesArticulates the power dynamics and equity story of design inside startupsReveals internal product decisions and systems in a way users can learn fromSignals a strong taste standard that attracts similarly discerning practitioners

Formatting Style

Numbered lists with clear section headers for each idea or featureShort paragraphs with generous line breaks for readabilityUse of emojis in headers to signal energy or category (🔥, 🚀)Inline emphasis through capitalization and separators (e.g. 'The Pattern:', 'What Changed:')Concrete examples and mini-specs formatted as bullet points or code-adjacent lists

Audience & Tone

YES

Question Usage

0.7%

Response Rate

Detected Tone

Design-intellectual yet practicalSmart-casual founder speaking peer-to-peer with advanced practitionersCalmly authoritative with high aesthetic standardsSystems-oriented but always grounded in user experience and emotionsemi-formalfirst-person

Interaction Style

Collaborative and builder-focused, inviting people to share what they’ve createdTwo-way dialogue where feedback on product and features is explicitly welcomedTalent-centric engagement with open invitations for portfolios and DMsSubtle community-building around shared identity as high-taste designers and engineers

Community Building Signals

Encourages users to showcase Lovable-built projects, creating a feedback loop of social proofPositions designers as co-creators and early stakeholders rather than downstream executorsCreates an aspirational bar for 'thoughtful, curious, high-taste' practitioners to self-identifyUses product updates and prompt guides as catalysts for ongoing experimentation and sharing

Writing Style Patterns

Content Strategy

Hook: Name-the-trend hooks that declare a new pattern (e.g. 'The RTone: semi-formalCTA: Low-pressure community CTAs that invite sharing wo

Writing style breakdown

Core characteristics

Tone is professional yet accessible, with a clear startup / product-builder sensibility.

It balances informative and motivational: part product announcement, part thought-leadership, part practical guidance.

The voice is confident and authoritative but not arrogant. It feels like “practitioner talking to peers”, not a distant expert lecturing.

Language is modern, clean, and jargon-light. When jargon is used (ARR, MRR, product-market fit), it’s standard for tech/startups and never excessive.

The writing is structured and methodical. Posts are clearly segmented: headline → premise/context → list or argument → closing takeaway / CTA.

Emotional tone and energy

Energy is medium-high. The posts sound excited and optimistic, especially about product and design.

Pacing and tone often rise toward the end, leading to a climactic or inspirational line.

- Emotionally, the posts are

Aspirational (design will matter more, builders will be unlocked)

Empowering (you’re the builder, you can do this)

Curious and thoughtful (explaining shifts in the industry, not just hyping).

Fire emoji (🔥) is used consistently to mark high-energy headlines or milestones.

- Frequent use of

Clear section headings: “What Changed:”, “The Founding Designer Advantage:”, “The Pattern:”

Framing phrases: “Here’s what’s new:”, “Here’s how we went from 0 to escape velocity:”

Binary contrasts (before vs after, old world vs new world).

- Uses rhetorical questions sparingly but effectively to reframe thinking

When anyone can build anything, the question is no longer ‘can you create it?’ The question becomes: should this exist, and why?

- Metaphors and analogies are used, but they’re grounded and concrete

Canva vs Photoshop as an analogy for Lovable’s impact on software building.

- Direct engagement

Asks for feedback: “Check it out and let me know what you think.”

Asks for sharing: “If you try this, share what you build.”

Asks for action: “Go set up your first theme…”

- Mix of first-person plural (“we”) and second-person (“you”)

We’re launching…

You can now set brand standards…

If this sounds like you, comment or DM…

We” usually refers to the company/team; “you” is the reader / user / designer / builder.

- Direct commands are used with a friendly but confident tone

Go set up your first theme…

Start by defining core components…

Don’t let AI guess.

- Suggestions are sometimes softened but still directive

Use emotional language to guide the feel.

Treat your prompt like a sketch, then iterate.

Felix Haas

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Core characteristics

Emotional tone and energy

- Emotionally, the posts are

- Frequent use of

- Uses rhetorical questions sparingly but effectively to reframe thinking

- Metaphors and analogies are used, but they’re grounded and concrete

- Direct engagement

- Mix of first-person plural (“we”) and second-person (“you”)

- Direct commands are used with a friendly but confident tone

- Suggestions are sometimes softened but still directive

Automate your LinkedIn for 30 days

Felix Haas

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Core characteristics

Emotional tone and energy

- Emotionally, the posts are

- Frequent use of

- Uses rhetorical questions sparingly but effectively to reframe thinking

- Metaphors and analogies are used, but they’re grounded and concrete

- Direct engagement

- Mix of first-person plural (“we”) and second-person (“you”)

- Direct commands are used with a friendly but confident tone

- Suggestions are sometimes softened but still directive

Apply Felix Haas's patterns to your posts

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