Maria Ledentsova

Overall tone: conversational, warm, human, slightly informal but still clearly professional.

It feels like a smart friend/mentor talking to you, not a corporate voice.

Mix of educational/informative with personal, reflective storytelling.

Often persuasive, but in a gentle, non-hypey way – more “here’s what I’ve learned” than “do this or else”.

Voice is confident but not arrogant; vulnerable and self-reflective without oversharing.

Semi-casual professional.

Occasional lowercase “u”, “linkedin”, “youtube”.

Internet slang / playful language: “ohmy”, “SLAY!!”, “daydreaming or am crazy”, “have I lost my mind”.

Uses contractions constantly: I’m, I’ve, it’s, don’t, can’t, won’t.

Occasional swear-adjacent words are avoided; tone stays clean and brand-safe.

Medium to high emotional energy.

Frequently enthusiastic and optimistic, even when discussing worries (layoffs, anxiety, overwhelm).

Balanced with moments of vulnerability and reflection.

Uses emotional contrast: e.g., frustration or anxiety followed by zooming out to gratitude and perspective.

Why, you ask?

Do you take time off from drawing?

Am I onto something here, or have I lost my mind?

I’m done with vacations.” → then reveals she actually loves her life and wants “workations”.

5 THINGS… only one thing, actually:

I hear you.” / “Because it hurts.” / “Life isn’t just work.

Storytelling with small, real-life details (Portugal, Berlin classes, specific numbers of clients, etc.).

I have to get this off my chest.

Let me be brutally honest:

I had to double check this number… and my jaw DROPPED haha

Normalizes struggle (anxiety, autopilot, imposter syndrome) while emphasizing growth and agency.

Heavy use of “you” and “I” – direct second-person address from a first-person narrator.

Feels like a 1:1 conversation with the reader.

Direct commands: “Skip the pods. Learn to write better. Post for your actual audience.”

Gentle invitations: “Do you have a reflection practice?”, “Wanna see the recording?”, “I’d love to hear if I’m daydreaming”.

Did it help or hurt?

Do you struggle with this too?

Occasionally uses “we” to build a sense of shared experience: “We plan things. We don’t scroll on our phones…”