My posts started going viral when I added this: Infographics. But people avoid them because (they think) it’s hard. Here’s a dead simple structure I use: 1. Start with the hook – "How to" or…

5322092518 viral

Content Marketing5 months ago

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Early 2022, I was all over the place on LinkedIn: - Sharing content on LinkedIn about 10+ topics - Obsessively commenting on influencer posts - Spending 6-8 hrs per day on LI like a maniac I made s…

20210117 viral

Marketing5 months ago

View on LinkedIn

Topics & Content Focus

Primary Topics

Practical LinkedIn content systems for solopreneurs and small expert businessesDirect-response style copywriting and messaging for emails, DMs, and social contentAudience/ICP clarity through fast validation loops instead of static frameworksLong-term personal brand building and content-led inbound business strategyOffer design, pricing psychology, and launch mechanics for digital products

Secondary Themes

Price communication and customer experience around price increasesInfographic and carousel design as a growth lever on LinkedInMindset, discipline, and resilience required for consistent content creationBehind-the-scenes critique of traditional agency/strategy practicesLinkedIn algorithm and platform-specific nuances (meta commentary)

Industry Focus

LinkedIn-native personal branding for B2B solopreneurs and creatorsContent-led client acquisition for coaches, consultants, and tiny agenciesDigital product and education businesses using organic social as primary channel

Content Categories

Tactical how-to frameworks (step-by-step guides, structures, templates)Copy teardowns and rewrites of real-world examples (e.g., Netflix email)Founder stories and client anecdotes with a business-building lessonOpinionated critiques of common marketing practices and frameworksLaunch and offer promotion posts tied to events (Black Friday, Cyber Monday)

Performance Insights

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Copywriting teardowns of well-known brands’ communication (e.g., Netflix price email)Concrete content-design frameworks (infographic structures, step-by-step carousels)Counterintuitive approaches to ICP and validation using LinkedIn as a live lab

Virality Signals

Posts that combine a big recognizable brand (Netflix) with concrete copy rewrites spike likes and commentsCarousels/infographics drive significantly more shares, indicating saveable and referable valueTactical, step-based posts outperform pure narrative when they clearly promise a replicable systemMeta-jokes about the algorithm perform adequately but not as strongly as applied, practical contentMixing personal stakes (price going up, client results) with educational content boosts click intent

Structure & Quality

300

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8.5/10

Uniqueness Score

Common Hooks

Self-deprecating or playful dialogue to open a meta point ("Me: ... LinkedIn: ...")Surprising personal realization or confession ("My posts started going viral when I added this")Specific, concrete scenario or client story ("A 19-year-old guy once booked a €500 consulting session")Pattern-breaking quote that sounds negative or skeptical ("I rolled my eyes when I read ICP")Familiar brand or situation used as a relatable entry point (Netflix price increase email)

Common Endings

Soft-sell PS section that pivots into a product mentionExplicit mention of upcoming price increases or scarcity windowsValue recap plus "it’s here if you want it"-style low-pressure CTALink drop with a final short energizing line ("Let’s go.")Framing product as access to otherwise premium 1:1 knowledge ("packaged everything inside…")

Value Delivery Methods

Actionable frameworks that can be implemented immediately (infographic steps, email rewrites, ICP questions)Strategic reframing of common concepts (ICP, personal brand, price increases) into practical, testable systemsHonest depiction of the difficult parts of content-building (rejection, discipline, long runway) to set real expectationsPackaging of complex learnings into simple, memorable lines and loops (fast validation > slow analysis)Consistent integration of productized knowledge (packs, playbooks) that feels like an extension of the free teaching

Formatting Style

Short paragraphs with frequent line breaks for scannabilityBulleted and numbered lists to structure frameworks and stepsUse of arrows and symbols (→, dashes) to emphasize key ideasQuoted dialogue and email excerpts to create narrative contrastOccasional emojis for emphasis but sparing overall (more text-driven than emoji-driven)

Audience & Tone

YES

Question Usage

0.7%

Response Rate

Detected Tone

Smart-casual, relatable expert with strong direct-response instinctsHigh-agency, no-nonsense mentor who still uses humor and lightnessOperationally precise but emotionally honest about the work involvedPlatform-native educator who speaks in LinkedIn’s language without jargon overloadsemi-formalfirst-person

Interaction Style

Conversational and peer-like, speaking to readers as fellow practitionersStory-led lessons that invite readers to see themselves in the client or creatorImplicit prompts for reflection rather than explicit "comment below" asksUse of comments as a byproduct of strong opinions and frameworks rather than direct engagement baitCommunity signaling by referencing cohorts, 1:1 clients, and shared struggles on LinkedIn

Community Building Signals

Showcasing cohort and 1:1 client anecdotes to create a sense of insider communityNormalizing late starts and early struggles to make participation feel accessibleUsing recurring product names (Content Design Pack, DM Conversion Playbook) as shared reference pointsFraming audience as high-agency learners ("hungry", "dead serious") to attract similar peoplePositioning LinkedIn as a shared experimental lab where audience and creator learn from data together

Writing Style Patterns

Content Strategy

Hook: Self-deprecating or playful dialogue to open a meta point ("Tone: semi-formalCTA: PS-driven calls to action that feel like an add-on

Writing style breakdown

Core characteristics

Conversational, informal, and personable, with a clearly professional/educational backbone.

Strongly persuasive but never “hard sell”; the value and insight feel primary, the pitch feels secondary (even when it’s actually the main objective).

Copywriter/marketer voice: tight, deliberate phrasing, but carried by a relaxed, human tone.

- Feels like a mix of

Informative

Lightly witty and self-deprecating

Motivational (in a grounded, “this is hard work” way)

Direct and pragmatic (no fluff, very little abstraction)

Energy

Medium-to-high energy.

Posts move quickly: short paragraphs, quick beats, snappy observations.

Emotionally: confident, slightly playful, pragmatic. Rarely melodramatic; inspiration is grounded in realism and effort.

- Frequent use of

Short, punchy one-liners for emphasis (“The algo works in mysterious ways.” / “It wasn’t a lucky shot:”).

Parenthetical asides to add humor or soften a statement (“(Phew)” / “(unfortunately I didn't come up with it myself lol)” / “(aka DMs and sales calls)”).

Micro-contrasts and reframing (“Not starting earlier = worst business decision of my life. / Starting at all = best business decision I ever made.”).

Light, almost throwaway humor, often self-directed (“like a maniac” / “I thought: screw it” / “lol”).

Uses rhetorical questions sparingly but purposefully (“Imagine being 19 years old and having this huge runway ahead of you.”).

- Directly engages the reader but does not overdo “you” spam; instead, alternates between

First-person (“I did X”, “I thought”, “I cashed out”)

Second-person (“If you want it to taste more sweet than sour, try something like:” / “You start with 60% clarity” / “Want my exact content systems?”)

- Frequently uses contrast structures to highlight learning

Same message. Different taste.

It’s not X, it’s Y” style shifts.

Tone is confident and authoritative but non-arrogant; there is vulnerability (“Not starting earlier = worst business decision of my life.”) and relatability (“I was all over the place”, “I felt I could do a lot better.”).

- Alternates between

I” when telling stories or sharing experience.

You” when teaching, reframing, or prompting action.

- Commands are usually soft but clear

try something like:” followed by examples.

Want my exact content systems?” leading into offer.

If you’d like to get this for the lowest price, it’s yours:

Commands are often embedded in friendly language rather than direct imperatives like “Do this now.” More “invites” than orders, but the action desired is unmistakable.

Nick Broekema

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post