LinkedIn Content Strategy & Writing Style
Founder, Artificial Lawyer
1 person tracking this creator on Viral Brain
Richard Tromans positions himself as the premier architectural critic of the legal technology evolution, moving far beyond simple reporting to provide deep structural analysis of how automation reshapes law firm economics. His content strategy centers on the "platform wars" and the death of the billable hour, using sharp metaphors and exclusive interviews to dissect M&A activity and venture rounds. He is notable for his ability to translate complex technical shifts into strategic business imperatives, often challenging the industry to move past "AI slop" toward meaningful market grounding. By blending high-level consulting insights with a transparent, news-driven editorial voice, Tromans creates a unique intersection where legal theory meets the gritty reality of productization and global firm deployment.
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Merry Christmas 🎅 🎄 ❄️ to all of Artificial Lawyer’s readers around the world! I’m off on holiday now and back on Jan 6th. Thank you 🙏 for engaging with this site online and in-person, you make it…
Awesome Raises €1.2m for Collaborative Compliance AI Platform Awesome Compliance has raised a €1.2m pre-Seed round for a new collaborative AI platform, which handles compliance needs for GDPR, the EU…
Santa Delivers White & Case to Legora + Max Interview As the platform wars rumble on into 2026, Legora has scored a significant US and global win just before Christmas 🎅 🎄 ❄️ in the shape of White…
LawVu Buys SantaClauseBase For Contract AI Expansion LawVu, a New Zealand-based legal platform for inhouse teams – but which operates globally, has bought Belgian contract AI business ClauseBase. The…
Merry Christmas to one and all....! Christmas Comes Early As Goodwin Rolls Out Fixed Fee Tool It fills this site with Christmas joy 🎅 🎄 ❄️ to see that Goodwin Procter has become the first law firm…
FYI - Moneyball webinar with Scott Stevenson at Spellbook and AL, starts today at 6PM UK, 1PM EST / 10AM PST 🚀 ⚾ It’s free to attend, but please RSVP. This Spellbook webinar will explore: 1. Why ‘t…
31.9 posts/week
Posts / Week
0.2 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
60.8%
Avg Engagement Rate
STABLE
Performance Trend
150
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
0.8/10
Uniqueness Score
YES
Question Usage
0.2%
Response Rate
Writing style breakdown
Professional, journalistic, and concise with a distinctly conversational and personable overlay.
Feels like a niche trade publication editor writing on LinkedIn: news-led but friendly, with light commentary.
Not academic or dense; more like an informed, agile newsletter blurb.
Generally upbeat, optimistic, and celebratory, especially around wins, funding, or holidays.
Medium–high energy but not hyper; moves quickly and lightly through topics.
Occasional playful or wry tone: references to Pavlov’s dogs, “kind of does what it says on the tin”, Christmas framing.
Emotional temperature is warm and inclusive rather than dramatic or intense.
AL asked Max…
AL takes a look by way of Professor Pavlov.
AL looks at:
We look forward to sharing a great discussion…
I’m off on holiday now…
Merry Christmas…to all of Artificial Lawyer’s readers…
FYI - Moneyball webinar…
Statements are mostly direct and declarative: “LawVu…has bought Belgian contract AI business ClauseBase.”
Suggestions and CTAs are relatively soft and informational: “It’s free to attend, but please RSVP.”
Very little overt persuasion language (no “You MUST” or “You need to do this now”); instead, situational framing implies importance.
Short, headline-like titles with strong news framing: funding, launches, wins, acquisitions.
Light metaphors and analogies: carriage / horses / jet engine; Pavlov.
Frequent congratulatory notes: “Congrats to…”
Regular use of seasonal / situational framing: Christmas as a hook.
but what good has it done?
Third person for describing companies and deals.
AL” as a quasi-character and brand voice.
Occasional first person for personal updates and events.
I.e. you get what you reward - but what are we really rewarding here?
Write as an informed, slightly breezy trade journalist.
Maintain a professional news backbone with splashes of personality, seasonal references, and light metaphor.
Alternate between “AL” as narrator and standard neutral journalistic third person, with occasional “we” for joint events.
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