Richard Tromans's LinkedIn Strategy, Founder…

Merry Christmas 🎅 🎄 ❄️ to all of Artificial Lawyer’s readers around the world! I’m off on holiday now and back on Jan 6th. Thank you 🙏 for engaging with this site online and in-person, you make it…

LinkedIn post image: Merry Christmas 🎅 🎄 ❄️ to all of Artificial Lawyer’s readers around the world! I’m off on holiday now and back on Jan

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Legal Tech8 months ago

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Awesome Raises €1.2m for Collaborative Compliance AI Platform Awesome Compliance has raised a €1.2m pre-Seed round for a new collaborative AI platform, which handles compliance needs for GDPR, the EU…

LinkedIn post image: Awesome Raises €1.2m for Collaborative Compliance AI Platform

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Legaltech8 months ago

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Santa Delivers White & Case to Legora + Max Interview As the platform wars rumble on into 2026, Legora has scored a significant US and global win just before Christmas 🎅 🎄 ❄️ in the shape of White…

LinkedIn post image: Santa Delivers White & Case to Legora + Max Interview

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LegalTech8 months ago

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LawVu Buys SantaClauseBase For Contract AI Expansion LawVu, a New Zealand-based legal platform for inhouse teams – but which operates globally, has bought Belgian contract AI business ClauseBase. The…

LinkedIn post image: LawVu Buys SantaClauseBase For Contract AI Expansion

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Legal Tech8 months ago

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Merry Christmas to one and all....! Christmas Comes Early As Goodwin Rolls Out Fixed Fee Tool It fills this site with Christmas joy 🎅 🎄 ❄️ to see that Goodwin Procter has become the first law firm…

LinkedIn post image: Merry Christmas to one and all....! Christmas Comes Early As Goodwin Rolls Out Fixed Fee Tool

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Legal Tech8 months ago

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FYI - Moneyball webinar with Scott Stevenson at Spellbook and AL, starts today at 6PM UK, 1PM EST / 10AM PST 🚀 ⚾ It’s free to attend, but please RSVP. This Spellbook webinar will explore: 1. Why ‘t…

LinkedIn post image: FYI - Moneyball webinar with Scott Stevenson at Spellbook and AL, starts today at 6PM UK, 1PM EST / 10AM PST 🚀 ⚾ It’s

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Legal Tech8 months ago

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Topics & Content Focus

Primary Topics

AI-driven transformation of legal services and law firmsLegal AI platform landscape, mergers, and competitive client winsDisruption of traditional law firm economics and pricing modelsLegaltech startup ecosystem, funding, and product expansionCommunity, conferences, and culture around legal innovation

Secondary Themes

Contract drafting and contract analysis AI for in-house legal teamsIP and patent-focused AI platformsGlobal law firm adoption of AI tools and platformsFixed-fee and alternative fee arrangements replacing the billable hourPlatform wars within legal AI vendorsSeasonal and cultural framing (Christmas, holidays) to package industry news

Industry Focus

Legal technology and legal innovation mediaB2B SaaS tools for law firms and in-house legal departmentsAI applications in professional services, especially lawIntellectual property and patent technology

Content Categories

Breaking news and deal announcements (acquisitions, rollouts, funding)Founder and executive interviews tied to major client winsOpinionated commentary on law firm business models and pricingConference and event promotion within the legal innovation communitySeasonal community messages that weave in industry predictions and trends

Performance Insights

60.8%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Community-centric holiday messages that blend gratitude, predictions, and event promotionBig-brand law firm adoption of AI platforms framed as strategic wins in the platform warsSeasonal framing of meaningful structural shifts (e.g., tools that accelerate move away from billable hours)

Virality Signals

Spikes in likes and comments when posts combine personal gratitude, holiday culture, and industry foresightHigher interaction when specific marquee firms (e.g., global BigLaw names) are highlighted as AI adoptersComments cluster more around posts that challenge or reframe entrenched models like the billable hourStrong engagement despite very high posting frequency, indicating an audience habituated to regular news-style updates

Structure & Quality

150

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

0.8/10

Uniqueness Score

Common Hooks

Newsroom-style, punchy headlines that combine company names with a playful or seasonal twistImmediate presentation of the core action (bags funding, buys, rolls out, delivers) in the first lineSeasonal or cultural framing (Christmas comes early, Santa delivers) as an entry point into serious legaltech newsContext-setting phrases that position the story within a larger trend (platform wars, disruption of IP world, move away from billable hour)

Common Endings

Explicit link to the full Artificial Lawyer article using a standalone lineHashtag cluster, almost always including #legaltech and/or #legalAIShout-outs and name-checks to founders, executives, or contributors (Congrats to…, HT …)Occasional forward-looking note about upcoming conferences or future-year content

Value Delivery Methods

Rapid curation of key legaltech developments with contextual framing for practitionersSurface-level summaries that point to deeper analysis on the main site, acting as a content gatewayHighlighting strategic implications (platform wars, disruption of IP workflows, pricing shifts) rather than just reciting factsSignaling who the important players and emerging winners are in legal AI and legaltech

Formatting Style

Headline-style first line, often in Title CaseShort paragraphs separated by line breaks for scanabilityInline emojis to match seasonal tone (Christmas, celebration) while keeping text professionalUse of quotes and ‘>’ markers when excerpting interviews or Q&AMix of narrative sentences and direct quoted speech from interviewees

Audience & Tone

YES

Question Usage

0.2%

Response Rate

Detected Tone

Insider industry commentator with a newsroom sensibilityPlayful yet analytical, especially around seasonal or cultural hooksOptimistic about AI and legaltech while acknowledging structural tension (e.g., billable hour vs. efficiency gains)Smart-casual expert who assumes reader familiarity with legal market dynamicssemi-formalfirst-person

Interaction Style

Primarily broadcast-style news sharing from an expert outlet, with light conversational flourishesCommunity-oriented in tone via gratitude, seasonal well-wishes, and public congratulationsRelies on narrative hooks and industry relevance rather than explicit questions to drive engagementUses interview snippets as an indirect way to surface questions and perspectives without directly prompting audience replies

Community Building Signals

Publicly thanking readers and acknowledging their role in making the platform what it isPromoting and normalizing attendance at Legal Innovators conferences across multiple global citiesTagging founders, partners, and innovators to reinforce a sense of shared ecosystemFraming industry news as collective milestones for the legal innovation community

Writing Style Patterns

Content Strategy

Hook: Newsroom-style, punchy headlines that combine company names Tone: semi-formalCTA: Soft CTA to click through to the full article on t

Writing style breakdown

Core character

Professional, journalistic, and concise with a distinctly conversational and personable overlay.

Feels like a niche trade publication editor writing on LinkedIn: news-led but friendly, with light commentary.

Not academic or dense; more like an informed, agile newsletter blurb.

Tone

Generally upbeat, optimistic, and celebratory, especially around wins, funding, or holidays.

Medium–high energy but not hyper; moves quickly and lightly through topics.

Occasional playful or wry tone: references to Pavlov’s dogs, “kind of does what it says on the tin”, Christmas framing.

Emotional temperature is warm and inclusive rather than dramatic or intense.

- Author often speaks as or on behalf of “AL” (Artificial Lawyer) in third person

AL asked Max…

AL takes a look by way of Professor Pavlov.

AL looks at:

- Mixes this with first-person plural when hosting or joining events

We look forward to sharing a great discussion…

- Sometimes direct first person singular

I’m off on holiday now…

- Frequently addresses the audience directly but briefly

Merry Christmas…to all of Artificial Lawyer’s readers…

FYI - Moneyball webinar…

Directness vs softness

Statements are mostly direct and declarative: “LawVu…has bought Belgian contract AI business ClauseBase.”

Suggestions and CTAs are relatively soft and informational: “It’s free to attend, but please RSVP.”

Very little overt persuasion language (no “You MUST” or “You need to do this now”); instead, situational framing implies importance.

Signature traits

Short, headline-like titles with strong news framing: funding, launches, wins, acquisitions.

Light metaphors and analogies: carriage / horses / jet engine; Pavlov.

Frequent congratulatory notes: “Congrats to…”

Regular use of seasonal / situational framing: Christmas as a hook.

- Minimal rhetorical questions, but when used they highlight a conceptual tension

but what good has it done?

Person perspective patterns

Third person for describing companies and deals.

AL” as a quasi-character and brand voice.

Occasional first person for personal updates and events.

- Second person appears mainly in explanatory or reflective lines

I.e. you get what you reward - but what are we really rewarding here?

To replicate

Write as an informed, slightly breezy trade journalist.

Maintain a professional news backbone with splashes of personality, seasonal references, and light metaphor.

Alternate between “AL” as narrator and standard neutral journalistic third person, with occasional “we” for joint events.

Richard Tromans

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post