Maria Inês Amaro

Overall tone: professional but highly conversational and approachable. It feels like a skilled marketer writing to peers on LinkedIn, not a corporate press release.

Style mix: persuasive + informative with light motivational energy. It aims to drive action (click, download, comment) while delivering clear value (data, insights, resources).

Very clear, concrete, and pragmatic. Little fluff; almost every sentence has a purpose: context, value, or CTA.

Direct and confident, but never aggressive. Uses social proof (numbers, data, “our team”) rather than hype adjectives.

Not poetic; more practical and “growth marketer” oriented. Occasional playful line or light joke to humanize.

Semi-formal: correct grammar and clear structure, but with a relaxed, human tone.

No slang-heavy writing; however, idioms and everyday expressions are common (“done beats perfect”, “the list goes on”, “so far, so good”).

Feels “LinkedIn native” – polished but conversational.

Medium-to-high energy. Posts tend to be upbeat, optimistic, and forward-looking (“2026 is the year you make a billion views!”).

Big numbers (50,000+ videos, 9.2 BILLION views, thousands of tracked accounts).

Time sensitivity (“24 hours left”, “In one week”).

Future promise (“2026 is the year you hit one billion views”).

The energy is controlled – excitement is anchored by specific data and clear structure.

Data and metrics (views, installs, app counts, video counts).

Niche specificity (dating + relationships, consumer apps in 12 niches).

Inside:” or “Inside you’ll find:” followed by lists of value.

Short, emphatic standalone lines for impact: “It’s completely free.” / “This is extremely value-packed.”

Time framing (“last November vs this November”, “year ahead”, “2025/2026”).

Contrast: “If we had waited… Instead, we’re well on our way…”

Understatement for effect: “So far, so good.” / “The beginning is always messy…”

scrolling for a living 🤓

the cliché of ‘done beats perfect’ is actually true, as it turns out.

Use it to map out your next 90 days of content.

You’ll get instant access…

The key is to show something personal…

Personal sentiment or pride (“Could not be prouder of our team”, “Cracking a new channel is my favorite part…”).

Light anecdotes or self-reference (“Here’s mine: last November when I still scrolled for fun…”).

Represent the team or company (“Our team at Social Growth Engineers analyzed…”, “We analyzed 9.2 BILLION views”).

Share experiences and lessons (“We recently kicked off YouTube… We knew it was all about getting the right team in place.”)

Comment ‘Dataset’ and send a connect request…

Download link is in the comments.

Check out the latest video below.

Use it to map out your next 90 days of content.

You can keep it simple with two short clips…

The key is to show something personal…” (soft directive, but still prescriptive).