Ludo Baauw's LinkedIn Strategy, CEO & Founder @ IMG…

Rot op, zeggen we tegen Trump. Terecht. Maar ondertussen gaat de SVB naar Azure en verhuist de Belastingdienst z'n mail naar M365. Miljarden aan overheidsgeld, naar groot bedrijf in een land dat ons…

4464215100 viral

Technology Policy9 months ago

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Hoe komt dat toch dat grote bedrijven schijnbaar met veel 'wegkomen' en kleinere bedrijven niet of nauwelijks? Neem nou bijvoorbeeld de vierde heel grote storing dit jaar van Microsoft gisteren (en h…

LinkedIn post image: Hoe komt dat toch dat grote bedrijven schijnbaar met veel 'wegkomen' en kleinere bedrijven niet of nauwelijks?

16256460 viral

Cloud Computingabout 1 year ago

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Wordt dit de volgende stap in de handelsoorlog? Trump dreigt met nieuwe exportrestricties als we niet 'lief' zijn voor de TechBro's. Wat hij vergeet: we hebben een volkomen scheve handelsbalans met A…

LinkedIn post image: Wordt dit de volgende stap in de handelsoorlog? Trump dreigt met nieuwe exportrestricties als we niet 'lief' zijn voor d

15820944 viral

Digital Sovereigntyabout 1 year ago

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Bestaat het niet, dan starten we het gewoon zélf: ons eigen Evergreen participatiefonds DEC-Alliance! Nu continuïteit, autonomie en soevereiniteit echt serieus een ding is moeten we zorgen dat ondern…

17512942 viral

Entrepreneurship10 months ago

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Digitale soevereiniteit is een HOT TOPIC. Maar of je dan een UUR (!) lang naar mij moet gaat luisteren? Nou ja: kijk maar! Met veel plezier werd ik al enige tijd terug door Kitty Koelemeijer, hoogler…

14115838 viral

Digital Sovereignty11 months ago

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Jemig, je hoeft er géén kwartje in te gooien en die gast lult al een lantarenpaal in bloei! 😇

16419136 viral

10 months ago

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Topics & Content Focus

Primary Topics

Digital sovereignty and geopolitical risk in cloud and vital digital infrastructure for Dutch and EU public sectorLong-term, non-exit ownership and financing models for founder-led vital tech companies (evergreen funds, steward ownership)Building a Dutch/European ecosystem of sovereign cloud, cybersecurity, and IT infrastructure providersContinuity and resilience of critical IT for government, healthcare and other vital sectors

Secondary Themes

Critique of US Big Tech dominance (Microsoft, AWS, Oracle) in European public sector ITEconomic and political tensions between the EU, the Netherlands and the US framed through technology dependenciesFounder succession, continuity planning and avoiding pressure from traditional private equityNational identity and ‘buy local’ narrative in digital infrastructure decisionsLightweight personal/humorous updates that humanize the founder-figure

Industry Focus

Dutch and European sovereign cloud and managed hosting for government and vital sectorsCybersecurity and digital resilience for public sector and critical infrastructure organizationsFounder-led B2B IT service providers and software firms in vital/regulated domainsAlternative investment and ownership structures for SME tech companies (evergreen participatiefonds, steward ownership)

Content Categories

Opinionated thought leadership on public sector IT and sovereigntyGeopolitical commentary applied to cloud procurement and digital infrastructure choicesFounder/Operator narratives about ownership, continuity and investment structuresEcosystem amplification and partner promotion (listing and tagging Dutch providers)Direct promotional CTAs around awards, votes and media featuresShort-form humor/personality posts originating from events or personal interactions

Performance Insights

Avg Engagement Rate

INCREASING

Performance Trend

Best Performing Topics

Critiques of Dutch government reliance on US Big Tech cloud in a geopolitical conflict frameAnnouncements and explanations of the DEC-Alliance evergreen fund and alternative ownership structuresShort, humorous posts that reference real-world interactions or eventsPosts that connect sovereignty rhetoric directly to concrete digital infrastructure decisions

Virality Signals

Strong spikes when posts tie concrete Dutch government IT decisions to broader geopolitical or economic conflict (e.g. tariffs, ‘economic war’)Higher shares when explaining structural alternatives (evergreen funds, steward ownership) that many founders recognize but rarely see articulatedHumorous, highly relatable one-liners about people or events generate high like-to-comment ratios even with minimal substanceTagging multiple ecosystem companies and positioning them as part of a ‘digital noodpakket’ encourages partner engagement and amplification

Structure & Quality

120

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8.5/10

Uniqueness Score

Common Hooks

Geopolitical or political shock-hook that immediately frames technology choices as part of larger economic conflictRhetorical questions that challenge complacency around cloud and ownership decisionsBold, contrarian founding statement (e.g. ‘If it doesn’t exist, we’ll build it ourselves’)Colloquial, slightly provocative one-liner that hints at a story or eventJuxtaposition between physical sovereignty (troops, borders) and digital dependency (cloud, data)

Common Endings

Light, self-aware remark or emoji softening a strong opinionSubtle-to-explicit plug of own company and partner ecosystem as the ‘sovereign’ alternativeShort motto or takeaway phrase that encapsulates the philosophy (e.g. ‘Saai is goed’)External link to article, voting page or resource as proof or action step

Value Delivery Methods

Frames everyday IT procurement and ownership decisions inside a larger geopolitical and sovereignty contextProvides founders with language and models (evergreen funds, steward ownership) to think beyond exit-driven fundingSupplies policymakers and buyers with a narrative for preferring local/European providers beyond simple price or feature comparisonsBalances serious, complex topics with accessible humor and colloquial language, reducing barrier to engagementRegularly highlights and legitimizes a network of local providers, strengthening perceived ecosystem depth and reliability

Formatting Style

Multi-paragraph text posts with clear white space between idea blocksPrimarily text-only, occasionally including a single link near the endEmojis used sparingly as emotional punctuation rather than decorationMix of Dutch with occasional English terms and quotes for emphasisLists of companies separated by commas rather than formal bullet lists

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Smart-casual geopolitical tech criticSovereignty evangelist with operator credibilityStraight-talking, slightly irreverent Dutch founderRelatable expert who mixes serious analysis with everyday language and humorsemi-formalfirst-person

Interaction Style

Conversational and peer-level, assuming the reader understands both tech and political contextDebate-inviting, using provocative framing but avoiding personal attacks on individuals or companiesTribe-building, consistently referring to ‘we’ in relation to Dutch/European sovereign tech providersRecognition-focused, tagging partner companies and subtly celebrating their role in the ecosystem

Community Building Signals

Creates a shared identity around ‘Dutch and sovereign’ digital infrastructure versus foreign Big TechEncourages cross-promotion among a cluster of named companies, positioning them as a coordinated alternativeUses media mentions, awards and alliances (like DEC-Alliance) as rallying points for the communityNormalizes long-term, ‘boring’ ownership as admirable within a founder culture often obsessed with exits

Writing Style Patterns

Content Strategy

Hook: Geopolitical or political shock-hook that immediately framesTone: semi-formalCTA: Direct ask framed playfully (e.g. request to vote

Writing style breakdown

Core characteristics

Dominant language: Dutch, with frequent English code-switching (terms, phrases, full sentences).

Tone: conversational, opinionated, mildly activist, humorous, slightly sarcastic but not bitter. Warm and approachable.

Register: mixes informal spoken Dutch with professional / policy / tech vocabulary. Feels like a highly verbal, socially skilled tech founder on LinkedIn.

Function: combines thought leadership (digitale autonomie, soevereiniteit, big tech vs. Europa) with light self-promotion (bedrijven, fondsen, events), and entertainment.

Formality

Mostly informal to semi-informal, even when discussing serious topics.

Uses street-level or colloquial Dutch: "Rot op", "je hoeft er geen kwartje in te gooien", "cloudmeuk", "je zou er bijna niet goed van worden", "hierrrrrr".

Sprinkles in more formal/official-sounding phrases for ironic contrast: "Thank you for your attention to this matter", "Dank voor uw aandacht voor dit onderwerp", "Mede namens", "hoogleraar Marketing".

Emotional tone and energy

High-energy, quick, slightly impatient but playful.

Strong emotional undercurrent when talking about digitale soevereiniteit / afhankelijkheid van Big Tech: mild outrage, urgency, "kom op mensen!"-gevoel.

Defaults to lightness and self-deprecating humor to keep serious topics digestible.

Uses emojis to soften criticism and show friendliness or irony: 😇, 😉, 😘, 🥶, 💪, 😅, 🫡.

- Rhetorical questions are very frequent, often used to pivot or highlight absurdity

Hoe kan dat toch?

Is het erg als onze vitale digitale infrastructuur aan Amerikaanse partijen wordt verkocht?

Maar goed...bij wie kan je klagen? En maakt dat indruk?

- Humor and irony, often via

Overstatements: "die gast lult al een lantarenpaal in bloei!"

Literal translations / fake-translations: Microsoft-jargon vertaald naar "normaal Rotterdams".

Contrast between serieuze thematiek and luchtige toon / emojis.

Strong opinionated voice; doesn't hedge much. Uses "ik vind van wel", "ik snap dat het niet makkelijk is", of stelligheid: "We kunnen echt wat in Nederland en Europa mensen!"

- Direct audience engagement

Frequently uses "we", "je", "jullie", "u".

Addresses community and sector: "mensen!", "iedereen in de sector".

Asks for action or reflection explicitly, but luchtig: "Nou ja: kijk maar!", "Als je ... niks te doen hebt: kijken dus!".

Person perspective

Frequent first-person singular "ik" for meningen, ervaringen, beslissingen.

First-person plural "we/wij" for collective standpunten (Nederland, Europa, zijn eigen bedrijven, sector, overheid).

Second-person "je" for general reader, plus occasional formal "u" in more corporate-sounding plugs ("klaar om in uw digitale noodpakket te zitten").

Sometimes "wij" in institutionele rol (NBIP, DEC-Alliance, Intermax, etc.).

- Uses direct imperatives but couches them in humor

Stem op Intermax

Meld je hierrrrrr aan

Als je ... niks te doen hebt: kijken dus!

Suggestions often framed as rhetorical "Misschien moeten wij ook eens..." or "Moeten we zorgen dat..." – sounds like suggestion but functioneert als oproep.

CTAs often softened by jokes or emojis so they never feel hard-sell.

Ludo Baauw

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post