Diane Massé's LinkedIn Strategy, Talent…

Enfin. L'Ontario a changé le recrutement pour toujours. Depuis le 1er janvier 2026, l'Ontario impose de nouvelles obligations aux employeurs de 25 employés et plus : - Afficher les fourchettes salar…

1.4K9381100 viral

Hiring & Recruitment8 months ago

View on LinkedIn

Survivre au repas de Noël quand on est en recherche d'emploi : oui, c'est possible. Je vous explique comment. Ce n'est pas facile d'être en recherche d'emploi. Certaines portes se ferment, le temps d…

8822114 viral

Career Advice9 months ago

View on LinkedIn

2025 a été une année intense. Une année remplie d'espoir, de succès, de défis, de remises en question, d'ajustements constants... Mais que nous réserve 2026 ? Je ne suis pas voyante, mais je m'atten…

LinkedIn post image: 2025 a été une année intense.

5521011 viral

Recruitment & Talent Acquisition8 months ago

View on LinkedIn

« Désolée, vous n’avez pas d’expérience canadienne ». Vous avez peut être déjà entendu cette phrase. C’est désormais officiel. À compter du 1er janvier 2026, l’Ontario abolit l’exigence de l’expér…

4516210 viral

Recruiting & Hiring8 months ago

View on LinkedIn

Vous n'avez pas besoin d'être en recherche active pour penser à la suite. On n'attend pas que la maison brûle pour vérifier si la porte de sortie fonctionne 😉. Les plus belles transitions commencen…

511408 viral

Career Advice9 months ago

View on LinkedIn

Quel émoji résumerait votre année 2025 ? Avec le télétravail, les émojis sont devenus des incontournables pour des échanges rapides et plus chaleureux. Selon un rapport Adobe, une majorité des trava…

LinkedIn post image: Quel émoji résumerait votre année 2025 ?

112308 viral

Workplace Communication9 months ago

View on LinkedIn

Posting Patterns & Frequency

1.6 posts/week

Posts / Week

5 days

Days Between Posts

Total Posts Analyzed

MEDIUM

Posting Frequency

Timezone: America/Cambridge_Bay

Best Performing Days

Mid-week (around Tuesday–Thursday), when timely industry changes are discussed

Best Performing Times To Post

Late morning UTC / very early morning in America/Cambridge_Bay (≈ 12:45 UTC)Performance appears more topic-driven than time-driven; high spikes on news-tied posts

Topics & Content Focus

Primary Topics

Human‑centric recruitment and candidate experience designLong‑term talent relationship building and post-hire supportLeadership mindset, psychological safety and error-positive culturesEthics, transparency and regulation in hiring practicesFuture of recruitment: tech-augmented yet deeply human (including AI use disclosure)

Secondary Themes

Onboarding and support in new leadership rolesPénurie de talents et marché de l’emploi tenduOrganizational culture in public-sector environmentsTrust-building between candidates, recruiters and employersAI usage in sourcing and selection as a governance topic (not just a tool)Expectations of modern talent (clarity, feedback, transparency)Seasonal/ritual moments as metaphors for recruitment (Noël, nouvelle année)

Industry Focus

Recruitment and talent acquisition in Canada (notably Ontario)HR and people operations in mid-sized and large organizations (25+ employees)Public-sector and quasi-public organizations’ leadership and cultureKnowledge-economy roles and management / executive hiring

Content Categories

Thought leadership and opinionated commentary on HR policy and trendsLeadership and culture coaching framed through recruitment scenariosEducational posts translating complex changes (legal, cultural) into clear takeawaysNarrative storytelling and analogies to reframe recruitment practicesCommunity and relationship-nurturing posts (holiday, new year, gratitude)

Performance Insights

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Timely legal and regulatory changes impacting recruitment (e.g. Ontario pay transparency and AI disclosure)Systemic pain points in candidate experience (ghosting, lack of clarity, opaque salaries)Macro-view on the evolution of recruitment (tech + human, future of the recruiter role)

Virality Signals

Anchoring posts in fresh, specific events (new law effective date, concrete regulatory change)Providing skimmable bullet lists of practical implications (what employers must now do)Speaking directly to widely felt frustrations (ghosting, lack of salary ranges, opaque processes)Framing changes as part of a bigger narrative shift (“recrutement entre dans une nouvelle ère”)Ending with a simple, low-friction question that anyone in the ecosystem can answer

Structure & Quality

250

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.85/10

Uniqueness Score

Common Hooks

Single-word or very short sentence hooks that create intrigue (e.g. “Enfin.”)Quoted sentence from a leader or candidate as an entry point to a deeper themeCounterintuitive or reframing statements contrasting expectations vs realityTemporal anchors (new year, law effective date, seasonal moment) to situate the topic

Common Endings

Open reflective questions inviting personal experience sharing (e.g. last error that helped you grow)Prompting comparison or prioritization (e.g. which change will have the most impact?)Summaries that restate the human principle behind the post (trust, clarity, presence)Warm sign-offs tied to the calendar (bonne année, joyeuses fêtes) and gratitude

Value Delivery Methods

Translates abstract principles (trust, psychological safety, long-termism) into concrete recruiting behavioursConnects policy / law changes to day-to-day impact for candidates and employersUses metaphors (agriculture, cooking, holidays) to make complex or ‘dry’ HR topics memorableAdvances a clear ethical stance (transparency, respect, presence) rather than neutral commentary

Formatting Style

Short paragraphs separated by frequent line breaks for readabilityBullet lists with dashes to structure obligations, ingredients or stepsUse of parallel sentence structures (“Ce n’est pas… c’est…”) to emphasize contrastsMinimal emojis; relies more on typography, spacing and narrative rhythmOccasional P.S. for light, human or playful add-ons

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Human-centric recruitment strategistEmpathetic and principled advisorSmart-casual storyteller grounded in real-life conversationsAdvocate for ethical, transparent and psychologically safe workplacessemi-formalfirst-person

Interaction Style

Reflective and dialogic, inviting stories and perspectives rather than yes/no answersNon-judgmental tone that makes it safe to admit mistakes or frustrationsCommunity-oriented framing (“on”, “nous”, “avec vous”) fostering shared ownership of changeOccasional light playfulness (PS about AI-generated image) to humanize the expert persona

Community Building Signals

Ritual posts around holidays and new year that reinforce continuity with her audienceConsistent emphasis on ‘long-term relationship’ as both recruitment philosophy and audience strategyPositioning herself as a companion to leaders and candidates over time, not just a transactional recruiterEncouraging introspection on errors, learning and culture, which nudges deeper comment threads

Writing Style Patterns

Content Strategy

Hook: Single-word or very short sentence hooks that create intriguTone: semi-formalCTA: Soft, reflective CTAs (“Selon vous…”, “Quelle est

Writing style breakdown

- Core characteristics

Professional, warm, human-centric, and reflective.

Conversational but polished; this is not slangy or overly casual French.

Strongly empathetic and supportive; she writes 'avec' the reader, not 'au-dessus' du lecteur.

Informative with a soft, coaching tone: she explains, reframes, rassure, fait réfléchir.

Slightly poetic at times, through metaphors and rhythm, but always accessible.

Persuasive in a subtle way: she guide plus qu’elle ne pousse.

- Registers mostly as semi-formal/professionnel

Use of "vous" (never "tu") to address the reader.

Vocabulary correct, standard, sans argot.

Occasional light touches (emoji, clin d’œil, métaphore créative) pour alléger le ton.

Pas de jargon technique lourd; quand un concept RH/juridique est mentionné, il est expliqué simplement.

- Emotional tone and energy

Énergie modérée, plutôt calme, posée, réfléchie.

Elle crée un sentiment de sécurité psychologique, de bienveillance, de recul.

Elle parle souvent de doutes, de fragilité, d’émotions, mais sans dramatisation excessive.

L’intensité peut monter ponctuellement via des phrases courtes, isolées, qui frappent, puis redescendre dans une explication douce.

- Rhetorical questions fréquentes, surtout

en ouverture (hook),

en conclusion (pour engager la réflexion/interaction).

Métaphores structurantes: Noël/dinde/recette, agriculture, maison qui brûle, montagnes russes, ascenseur émotionnel, porte qui s’ouvre.

Une seule métaphore principale par post, développée de façon cohérente.

- Répétitions et parallélismes

Reprises structurées: "Parce que...", "Mais...", "Et..." en début de phrase.

Séries de phrases très courtes: "Tentent. Proposent."

Storytelling concis: mini-anecdotes, courtes scènes, pas de longues histoires.

Engagement direct du lecteur: questions finales, interpellations ("Vous n'avez pas besoin...", "Respirez.", "Je vous laisse méditer.").

- Mélange équilibré de

Première personne singulier: "je" (assume sa position, expérience, ressentis).

Deuxième personne "vous" pour le lecteur ou le candidat.

Troisième personne pour parler des dirigeants, des équipes, des organisations.

Le "je" est humble, partageant, jamais autoritaire.

Le "vous" est respectueux, inclusif, jamais infantilisant.

- Combine des impératifs doux avec des formulations plus nuancées

Directs mais bienveillants: "Respirez.", "Ne culpabilisez pas.", "Concentrez-vous sur les aspects positifs."

Suggestions: "Peut-être que...", "Parfois...", "On n'attend pas que...", "Rester à l'écoute du marché, ce n'est pas..."

Elle utilise souvent des tournures impersonnelles "on" pour généraliser sans accuser.

Diane Massé

Warm Analysis

Performance Overview

Top Posts by Engagement