LinkedIn Content Strategy & Writing Style
CEO @ Aligned | Don't Sell; offer 'Buying Process As A Service'
1 person tracking this creator on Viral Brain
Gal Aga positions himself as a strategic architect of the modern buying journey, moving beyond the traditional "salesperson" identity to advocate for "Buying Process As A Service." His content strategy centers on the radical transparency of B2B sales, focusing on the 95% of the deal that happens when the seller isn't in the room. By blending tactical sales leadership with a visionary outlook on AI, Gal provides a value proposition rooted in business acumen rather than just discovery frameworks. He is notable for his "founder-operator" transparency, frequently sharing the exact LinkedIn growth metrics and GTM strategies that have scaled his company, Aligned. This intersection of SaaS product building and aggressive category creation allows him to frame his tool not just as software, but as the inevitable successor to the "back-office" CRM.
89.8K
30.0K
448
—
2.3
66
1
Sales is THE MOST misunderstood and brutal role in tech. One quarter, you’re a rockstar. The next, you’re doubted, blamed, and burned out. Usually unfairly. Before hiring (or firing) another seller, r…
It’s pure irony. In 21 years in sales, I’ve almost never seen this taught. Yet it’s the #1 skill that separates most AEs from the ones buyers trust with $1M+ budgets. It’s what every 2026 Revenue Kic…
It might be denial, but almost no one in sales is talking about how AI is changing how buyers buy. Which is wild, because it’s already showing up in deals. Here are 4 ways every AE will feel it in 202…
I’ve been in sales for 21 years and managed 100s of AEs. This profession is so full of bad advice and it took me ages to find my mentors. Here are 9 things I wish someone had told me years ago… 1. Bu…
I added 55,540 followers in 2025 and my posts were viewed 27M times. I don’t use this phrase lightly, but this platform genuinely changed my life as a founder. No matter how much the “algorithm” chang…
My Sales and CS predictions for 2026: 1. AI in sales finally graduates from time savings to performance. Time-saving AI (emails, CRM updates) becomes baseline. The advantage shifts to AI that actual…
2.3 posts/week
Posts / Week
3.4 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
447.875%
Avg Engagement Rate
STABLE
Performance Trend
650
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8.7/10
Uniqueness Score
YES
Question Usage
0.6%
Response Rate
Writing style breakdown
Tone is expert, confident, and highly pragmatic, but also empathetic and human.
Style is professional-conversational: it’s clearly business / LinkedIn thought leadership, but written in natural spoken language.
Voice is authoritative without being academic; it uses concrete examples and direct advice instead of theory or abstraction.
It is strongly persuasive and informative, with motivational undertones (“Don’t punish their struggles. Support their fight. Watch them thrive.”).
It avoids poetic flourishes; when it uses rhythm, it’s in service of clarity and impact, not aesthetics.
Mostly middle register: not stiff, not slangy, but it will drop in casual expressions (“get your sh*t in place,” “this strategy gets punished”) to stay relatable.
Heavy use of contractions: doesn’t, can’t, won’t, it’s, you’ll, etc.
The language is clean and tight; almost no filler or hedging. Statements are made as facts, not as guesses.
High energy but controlled; the pacing feels fast because of short paragraphs, short sentences, and punchy closers.
Emotionally: a mix of tough love, empathy for sellers, and urgency about change (AI, 2026, new paradigms).
Often blends realism (“Sales is brutal. Wildly misunderstood.”) with encouragement (“Watch them thrive.”).
Contrast pairs: “Being liked gets you engagement. Being valuable gets you the deal.”
Parallel repetition: “They stop selling better. They start helping buyers decide.”
Declarative “truth bombs”: “CRM is where you log your work. Not where you work.”
Short, staccato lines for emphasis.
Why?
What to do instead?
What’s your boldest 2026 prediction?
Storytelling is light and illustrative (mini-scenarios, John vs Jane, champions), not long narrative arcs.
There is frequent use of “Here’s X…” / “Here are X…” as a structural intro to lists.
Constant second-person address (“you,” “your reps,” “you’ll lose,” “you send both quickly”).
Occasional first person singular (“I’ve been in sales for 21 years…”, “As a buyer, I genuinely appreciate that…”).
Occasional first person plural when speaking on behalf of companies or teams (“We teach negotiation…”, “We’re still at ±60% of leads coming from LinkedIn…”).
Stop asking about budget on the first call.
Get your sh*t in place first.
Help buyers make a decision.
Consider this” style is embedded as “Now imagine two AEs:
What to do instead?” followed by prescriptive bullets.
Speak like an experienced operator who has “seen it all,” talks directly to the reader, and isn’t afraid to be blunt.
Combine empathy for sellers with high standards and clear prescriptions.
Use concrete, practical advice, not vague inspiration.
Sign in to unlock the full writing analysis
Nail your LinkedIn strategy with ViralBrain.
Analyze and write in Gal Aga's style. Grow your LinkedIn to the next level.