
LinkedIn Content Strategy & Writing Style
Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC, Founder | NYT best-selling author
6 people tracking this creator on Viral Brain
Codie A. Sanchez positions herself as the unapologetic champion of Main Street capitalism, transitioning from a high-finance institutional background to the face of small business acquisition. Her content strategy centers on the "Contrarian Thinking" philosophy, blending tactical business frameworks like the PEIC system with a blunt, high-accountability value proposition that urges her audience to move from employee to owner. She is notable for her aggressive transparency and "bullying" for good, often using provocative takes on cubicle culture and AI to drive urgency toward physical asset ownership. The most compelling intersection in her work is the fusion of operational rigor and lifestyle design, where she treats marriage, health, and business as interconnected systems that require the same level of disciplined, data-driven management to succeed.
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7.8
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3 harsh truths I've been thinking about a lot lately... 1. Most successful people I've met aren't that smart. They move fast, they take risk, they work a lot. That's it. 2. The world is run by C stu…

I’m 39. 27 lessons I wish I learned in my 20s: 1. As soon as you hit your 30s, you’ll understand... Your 20s actually suck. If you feel like it sucks right now, guess what? It’s supposed to. It get…

There’s no such thing as the right or wrong business. There’s only the business that’s right or wrong for you. One of the most common DMs I get is: "Should I buy a laundromat, car wash, or storage…

This is the hiring framework most small business owners never figure out: Unicorns vs Donkeys Unicorns = A players, high performers, self starters... aka, the person you WANT to hire for every role…

How to never fail with a business: - Start as a side project - Keep your job - Use your salary to fund - Don't use debt - Quit & go all in ONLY when enough cashflow
7.8 posts/week
Posts / Week
1 days
Days Between Posts
2
Total Posts Analyzed
HIGH
Posting Frequency
1%
Avg Engagement Rate
STABLE
Performance Trend
650
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
YES
Question Usage
0.6%
Response Rate
Writing style breakdown
The style is conversational, direct, and highly accessible, but with a professional and authoritative undertone.
It blends motivational, persuasive, and educational tones. The writer is clearly a “teacher” and “mentor” but also a bit of a “coach” who will push/bully you.
It is structured and methodical, not free-flowing. Each post follows a clear logic and progression, often with explicit frameworks, lists, or step-by-step thinking.
The voice is confident and declarative, often making strong, absolute-sounding statements (“There’s no such thing as the right or wrong business.”).
Humor is light, situational, and dry, often embedded as short asides or surprising phrasing (e.g., “Your first job is like the DMV.” / “You’re no fool (right?).”).
Medium-to-high energy but controlled. It’s not manic; it’s purposeful and urgent.
Serious/urgent (about money, ownership, generational opportunity)
Encouraging (you can do this, here’s how)
Slightly confrontational or “tough love” (bullying, harsh truths).
Calling out a problem or harsh truth
Offering hope and a path
Inviting the reader to take the next step (often a CTA).
Rhetorical questions (“You’re no fool (right?).”, “Could this be a subscription?”)
Metaphors and analogies (DMV, hostage situation, boomers retiring, baby quote, unicorns vs donkeys).
Repetition and contrast for emphasis (cash-suck vs cash-flow, ownership vs job, old vs young).
Short, standalone punchlines or maxims (“Only fools rush in.” / “Processes are your secret weapon.”).
Storytelling is subtle and usually conceptual rather than long personal anecdotes. He uses short, illustrative “scenarios” rather than full-blown stories.
He often names his internal frameworks (3-6-12 framework, Contrarian Deal Clarity Framework, Cash-Flow Boomerang Process, SOWS Test, BRIT Test) to increase authority and memorability.
Heavy use of second-person (“you”) to directly address the reader.
Stating age or experience (e.g., “I’m 39.”)
Claiming ownership of frameworks or missions (“I call it…”, “My mission is…”)
Introducing events or offers (“I’m hosting a 3-day live event…”).
Framing generational or group responsibility (“Our generation NEEDS to do hard things.”)
Positioning himself alongside the reader rather than above them.
Commands are mostly direct and imperative (“Meet everyone.”, “Touch grass.”, “Do something hard every day.”) but balanced with softer suggestions (“If that’s you…”, “If it sounds interesting…”).
He is not afraid of firm directives but often wraps them in empathy and rationale.
Write as if talking to one ambitious but slightly hesitant reader.
Use direct, imperative language but balance with empathy and acknowledgment of fear or confusion.
Speak with the authority of someone who has seen a lot, but avoid sounding pompous.
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