Codie A. Sanchez

The style is conversational, direct, and highly accessible, but with a professional and authoritative undertone.

It blends motivational, persuasive, and educational tones. The writer is clearly a “teacher” and “mentor” but also a bit of a “coach” who will push/bully you.

It is structured and methodical, not free-flowing. Each post follows a clear logic and progression, often with explicit frameworks, lists, or step-by-step thinking.

The voice is confident and declarative, often making strong, absolute-sounding statements (“There’s no such thing as the right or wrong business.”).

Humor is light, situational, and dry, often embedded as short asides or surprising phrasing (e.g., “Your first job is like the DMV.” / “You’re no fool (right?).”).

Medium-to-high energy but controlled. It’s not manic; it’s purposeful and urgent.

Serious/urgent (about money, ownership, generational opportunity)

Encouraging (you can do this, here’s how)

Slightly confrontational or “tough love” (bullying, harsh truths).

Calling out a problem or harsh truth

Offering hope and a path

Inviting the reader to take the next step (often a CTA).

Rhetorical questions (“You’re no fool (right?).”, “Could this be a subscription?”)

Metaphors and analogies (DMV, hostage situation, boomers retiring, baby quote, unicorns vs donkeys).

Repetition and contrast for emphasis (cash-suck vs cash-flow, ownership vs job, old vs young).

Short, standalone punchlines or maxims (“Only fools rush in.” / “Processes are your secret weapon.”).

Storytelling is subtle and usually conceptual rather than long personal anecdotes. He uses short, illustrative “scenarios” rather than full-blown stories.

He often names his internal frameworks (3-6-12 framework, Contrarian Deal Clarity Framework, Cash-Flow Boomerang Process, SOWS Test, BRIT Test) to increase authority and memorability.

Heavy use of second-person (“you”) to directly address the reader.

Stating age or experience (e.g., “I’m 39.”)

Claiming ownership of frameworks or missions (“I call it…”, “My mission is…”)

Introducing events or offers (“I’m hosting a 3-day live event…”).

Framing generational or group responsibility (“Our generation NEEDS to do hard things.”)

Positioning himself alongside the reader rather than above them.

Commands are mostly direct and imperative (“Meet everyone.”, “Touch grass.”, “Do something hard every day.”) but balanced with softer suggestions (“If that’s you…”, “If it sounds interesting…”).

He is not afraid of firm directives but often wraps them in empathy and rationale.

Write as if talking to one ambitious but slightly hesitant reader.

Use direct, imperative language but balance with empathy and acknowledgment of fear or confusion.

Speak with the authority of someone who has seen a lot, but avoid sounding pompous.