LinkedIn Content Strategy & Writing Style
GTM Engineering for Vertical SaaS
1 person tracking this creator on Viral Brain
Jordan Crawford positions himself as a GTM Engineer who bridges the gap between high-level sales strategy and aggressive technical execution. His content strategy centers on the transition from rigid workflows to an era of context-driven automation, where he uses tools like Claude Code and Clay to build self-improving systems. He distinguishes himself through a "build in public" transparency that borders on irreverence, frequently offering low-friction entry points to his ecosystem through micro-products and provocative, "no-fluff" critiques of traditional sales personalization. By intersecting technical product development with aggressive lead generation, Jordan transforms complex AI engineering into accessible, actionable playbooks for the modern growth professional.
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5.5
45
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Want to EASILY export ALL calls from Gong with speakers + times... this ONE prompt will do that. It's a boner Gong doesn't want you to export data, it's like the think they own your calls. But this…
I am turning all of my knowledge in Claude Skills right now... drop a comment and I'll DM you the private Zoom link...
We’re entering a new era of GTM from ChatGPT > Clay > Claude Code. Here’s how I see the change…
In just ONE HOUR I did this, with only my voice… this what GTM Engineering looks like in the future… 100% in Claude Code and with Apify! What We Did: Review Enrichment & Classification Pipeline W…
"Jordan is going full AGI in 2026... and starting with turning my life into Claude Skills to make GTMe choices" - Your Favorite LinkedIn Influencer I had Sybill export all of my words and I will mak…
My next course (it’s a tool) is live… and it creates Claygents for you with Claude Code… So far as I know this is the only course/tool that prompts YOU… Here’s how it works. 1. You buy Clay plus $1…
5.5 posts/week
Posts / Week
1.4 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
85.1%
Avg Engagement Rate
STABLE
Performance Trend
130
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
9/10
Uniqueness Score
YES
Question Usage
0.5%
Response Rate
Writing style breakdown
Strongly informal, conversational, and highly personal.
Tech/GTM professional insight
Internet shitposting energy
Direct-response copywriting and offer language
Voice is confident, slightly chaotic, and self-aware. It often feels like someone thinking out loud in real time.
Playful / jokey (“Don’t be a weenie about it”)
Hyper-direct and blunt (“AI message personalization is A CANCER on sales”)
Earnest educator / builder describing actual complex GTM systems.
Overall: casual to very casual.
Grammar rules are frequently bent or broken on purpose.
Uses slang, Internet idioms, and internal jokes freely.
Does not slow down to explain jargon if aimed at GTM/tech audience (Clay, Claude Code, GTM, enrichment, etc.).
High-energy, fast-paced, and a bit manic in places.
Uses all caps, ellipses, and punchy one-liners to spike emotional intensity.
Shows excitement about tech, tools, and the future (“this is what GTM Engineering looks like in the future…”).
Often uses humor + self-deprecation (“Follow to figure out how badly I fail…”).
Hooks that are provocative, exaggerated, or meme-adjacent.
AI message personalization is A CANCER on sales and here’s what to do INSTEAD…
Jordan is going full AGI in 2026...
Frequent use of ellipses “...” to simulate pauses, suspense, or trailing thoughts.
Switches between serious, technical sophistication and juvenile jokes / taunts within the same post.
Reliance on “here’s why / here’s how / here’s what we did” as structural markers.
Direct audience engagement: comments, DMs, “follow”, explicit instructions.
Jokes that anthropomorphize “the internet” or tools (“THE INTERNET ATE ME UP!!”).
Heavy use of second person “you” when giving advice or selling.
First person singular “I” to describe experiments, tools built, and personal processes.
First-person plural “we” when describing collaborative builds or product work (“What We Did: Review Enrichment & Classification Pipeline”).
Comment below and I’ll DM you...
Buy now.
Follow to figure out how badly I fail...
Come join me, won’t you?
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