LinkedIn Content Strategy & Writing Style
CEO at ColdIQ | Run your GTM from Claude Code 👉 coldiq.com
5 people tracking this creator on ViralBrain
Michel Lieben positions himself as a high-stakes GTM architect and technical founder who is aggressively moving the industry from manual SaaS interfaces to agentic, terminal-based workflows. His content strategy centers on the "Claude Code" movement, providing hyper-specific technical breakdowns of how to orchestrate complex outbound campaigns using a unified API and MCP framework. He is notable for his radical transparency regarding agency scale, leveraging his $7M ARR background to validate a pivot into a "GTM Operating System" that replaces traditional SDR labor with autonomous code. By blending deep-bench data engineering with aggressive sales automation, Michel bridges the gap between the developer’s terminal and the revenue leader’s dashboard, making sophisticated programmatic prospecting accessible to the modern growth team.
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Anthropic just released Claude Design. Our designer Pilar says it’s nowhere near Claude Code. That’s based on 70+ AI-generated infographics she made with Claude Code + Figma. And some of these desi…
Our Head of Growth runs $300K/mo in Ads from his Claude Code terminal. He spent 200+ hours building these 12 custom skills to do so: They: - autonomously execute bulk edits - import custom audiences…
Run your entire GTM from Claude Code: Giving away the repo that makes it work at our $7M ARR agency. A prompt just answers you. These hooks make Claude act - across the tools you already pay for:…
We built 13 n8n workflows with Claude Code to run GTM at our $7M ARR agency. I'm giving all 13 away, free. Most of them run our own prospecting, enrichment, and reply handling across client campaig…
Ivan automated our $7M ARR ad campaign creation process using Claude Code. ...and we recorded a 1-hour breakdown anyone can replicate: You type a few prompts in the terminal, along with a company na…
Max replaced his marketing team with OpenClaw agents: And crazy enough, they argue with each other 😂 We recorded a full 61-min breakdown of how he built it 👇 He set up 3 agents inside OpenClaw:…
3.0 posts/week
Posts / Week
13
Total Posts Analyzed
MEDIUM
Posting Frequency
660.9%
Avg Engagement Rate
INCREASING
Performance Trend
1800
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.92/10
Uniqueness Score
YES
Question Usage
0.85%
Response Rate
Writing style breakdown
<start of post>
I’m officially killing the 'SDR' role as you know it.
After 3 years of running a $7M agency, I realized we were paying humans to be routers, not closers.
So we built a GTM brain inside Claude Code that does the 'boring' work in seconds.
1️⃣ The Setup
You don't need a complex UI. You need a terminal and a few API keys.
Connect Claude Code to your GTM stack (Apollo, Prospeo, Instantly).
Feed it your ICP Matrix and past winning angles.
2️⃣ The Workflow
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