LinkedIn Content Strategy & Writing Style
Founder & CEO at ColdIQ | Tomorrow’s GTM Systems, Built for you 👉 coldiq.com
4 people tracking this creator on Viral Brain
Michel Lieben positions himself as a systems-architect CEO who has successfully productized the modern Go-To-Market motion. His content strategy centers on radical transparency, where he deconstructs the exact tech stacks, automation workflows, and team incentives that scaled his agency to $7M ARR. He is notable for moving beyond generic growth advice to provide high-utility technical blueprints, often sharing specific Claude Code prompts, Clay enrichment sequences, and programmatic SEO tactics. A compelling intersection in his work is the fusion of human-led social influence with AI-driven scale, specifically his "employee advocacy" playbook that transforms a 37-person team into a collective lead-generation engine. This data-backed approach effectively bridges the gap between high-level founder vision and the granular engineering required to execute it.
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0
699
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4.5
121
6
Ivan automated our $7M ARR ad campaign creation process using Claude Code. ...and we recorded a 1-hour breakdown anyone can replicate: You type a few prompts in the terminal, along with a company na…
Max replaced his marketing team with OpenClaw agents: And crazy enough, they argue with each other 😂 We recorded a full 61-min breakdown of how he built it 👇 He set up 3 agents inside OpenClaw:…
AI changed the SDR role in 2025. What was taking hours, now takes minutes. Did that make SDRs any less valuable? I actually believe the opposite… But GTM teams need to adapt to this shift. The Old…
Most companies bet their LinkedIn strategy on the Founder. We turned 24 employees into LinkedIn influencers: Which led to: - 581 posts - 43 473 reactions - 28 130 comments - +34 023 new followers…
Valley’s GTM machine books more meetings than 10 SDRs with just 1 person. Zayd, their CEO, is convinced every GTM can replicate it 👇 1. Content Machine - Zayd does bi-weekly content interviews on…
What our $7,000,000/year funnel looks like: (It added ~$4M ARR last year & booked > 1,500 meetings) 1️⃣ Lead Generation We attracted ~330,000 unique visitors to our website in 2025. They came from…
4.5 posts/week
Posts / Week
1.8 days
Days Between Posts
6
Total Posts Analyzed
HIGH
Posting Frequency
698.5%
Avg Engagement Rate
STABLE
Performance Trend
1800
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.9%
Response Rate
Writing style breakdown
<start of post>
(Based on 5,000+ campaigns run via ColdIQ)
Most founders think outbound is about "sending more emails."
It isn't.
It's about "sending better signals."
Here is the 3-layer framework we use to scale our clients 👇
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