Dr Simon Jackson: LinkedIn Content Strategy & Writing Style

IYKYK 👊

As we wrap up the year, I’ve been reflecting on what’s happened since I made the decision to go solo. Honestly, it’s been one of the best decisions I’ve ever made. This year brought some big moments…

Everyone knows about CUPED. Almost no one knows how it actually works. And that’s a problem. Variance reduction is one of the popular, highest-leverage tactics used in experimentation but it's one o…

How to magically (but legitimately) 9x your A/B test win rate… With this statistically approved way to… ahem… “look good” 👇 😈 Step 1: Demonize the normal statistical approach Point at all those pes…

Most online Sample Ratio Mismatch (SRM) checkers suck. So I built a better one 👇 If you run online A/B tests and beyond, you’ve probably heard of Sample Ratio Mismatches: → When the observed split b…

If you’re the team that runs experiments… I’ve got bad news for you 👇 World-class product companies don’t treat experimentation as a team. They treat it as a way of working. ⬇️ In these companie…