LinkedIn Content Strategy & Writing Style
B2B Marketing Manager I DE & EN I Working at Loopper.com I Promotional Products
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Lars positions himself as a high-utility B2B marketing practitioner who bridges the gap between traditional promotional commerce and cutting-edge AI implementation. His content strategy centers on "vibe coding" and technical transparency, moving beyond generic prompts to showcase custom workflows like multi-model LLM councils and local Obsidian knowledge bases. He is notable for his radical data sovereignty, advocating for local-first AI setups over platform dependency while maintaining a grounded, humorous perspective on "LinkedIn-speak" and corporate culture. By documenting the intersection of employee advocacy and agentic workflows, Lars provides a blueprint for the modern marketer who is both a strategic leader and a hands-on technical architect.
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2.1K
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We are not that special. At least so I thought. Last week Geoffrey Pirson and I were at the Amsterdam Marketing Career Event representing Loopper.com. There are two things I walked away thinking abo…
I built a free LinkedIn translator I hear from many people that are struggling with their first post. "I have nothing to say, because I have not accomplished anything yet." You are WRONG. You have…
Weave can be used within Figma now. An absolute game changer for e-commerce companies. Until now, you could almost always tell when an image was AI-generated. Figma Weave changes that by letting you…
Chat GPT is taking your data hostage. I deleted our account and created a AI data brain. We have been switching to GPT Business to Claude Max, with one problem: You cannot export your data, if you ar…
1.6 posts/week
Posts / Week
4.8 days
Days Between Posts
1
Total Posts Analyzed
LOW
Posting Frequency
21.4%
Avg Engagement Rate
STABLE
Performance Trend
750
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
NO
Question Usage
0.4%
Response Rate
Writing style breakdown
<start of post>
I stopped using generic AI prompts.
The Context Gap
Most people treat Claude like a search engine. It’s not. It’s a logic engine. If you don't feed it your specific brand voice and past successful posts, it will give you 'LinkedIn Gray' content.
Data > Instructions
I built a 'Style Vault' in Obsidian. Now, instead of telling the AI to "be punchy," I just link the vault. The result is content that actually sounds like me, not a robot trying to sell me a course.
The "Vibe Check" step
Before I post anything, I run it through a 'Cringe Filter' agent. If the AI detects more than two corporate buzzwords, it deletes the paragraph.
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