LinkedIn Content Strategy & Writing Style
Growth Consultant | fractional CMO | Advisory Board Member | Connector (10k+ network)
1 person tracking this creator on Viral Brain
Wouter Blok positions himself as a high-performance growth leader who has successfully integrated radical transparency and holistic well-being into the fractional CMO model. His content strategy centers on the "weekly update" format, where he bridges the gap between technical performance marketing-specifically LTV-based bidding and machine learning-and the deeply personal journey of recovering from burnout. What makes him notable is his refusal to separate his professional expertise from his human experience; he openly shares his "10 lessons of Burnout" paper alongside sophisticated marketing audits. This creates a compelling intersection of executive-level growth consulting and conscious leadership, where he uses tools like the BlueprintScan and Oura data to optimize both business flywheels and his own "internal operating system."
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๐ฌ๐ฒ๐, ๐'๐บ #opentowork! Since I've left GetYourGuide Last June I've been very fortunate with clients booking me for Marketing Audits, Advisory Boards and Knowledge Sharing sessions. As I feel I'vโฆ
It was the first time I hit the #opentowork setting on the profile last week, so I didn't know what to expect. Itโs quite powerful as you receive a lot of visibility right away: 23k imps and countinโฆ
๐๐น๐ถ๐ด๐ป๐ถ๐ป๐ด ๐บ๐ ๐๐ผ๐ฟ๐ธ ๐๐ถ๐๐ต ๐บ๐ ๐ฏ๐น๐๐ฒ๐ฝ๐ฟ๐ถ๐ป๐ A large international womenโs apparel company wanted to know whatโs keeping them from growing faster, across people, platform and procesโฆ
๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐๐ผ๐๐ฒ๐น ๐ฎ๐ฌ๐ฎ๐ฑ: ๐๐ฒ๐ ๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐ ๐ผ๐ป ๐๐ฅ๐ข, ๐๐๐ข, ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ฅ๐ฒ๐ฎ๐น๐ถ๐๐ ๐ผ๐ณ ๐๐ Just wrapped up a wonderful week: my partner and I visited my father-inโฆ
Thanks to Ernst-Jan Pfauth and the questions he shared on his LinkedIn, my year closes again with more reflection and more intention. This one resonated most with me: What are your effortless efforโฆ
๐๐ผ๐ ๐๐ผ ๐น๐ถ๐๐ฒ ๐๐ถ๐๐ต ๐บ๐ผ๐ฟ๐ฒ ๐ถ๐ป๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ฎ๐น๐ถ๐ด๐ป๐บ๐ฒ๐ป๐ ๐๐ถ๐๐ต ๐๐ผ๐๐ฟ ๐๐ฟ๐๐ฒ ๐๐ฒ๐น๐ณ? Now that's a question that you don't hear from kids, mostly folks mid 30 to 50โฆ
1.6 posts/week
Posts / Week
4.9 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
127.5%
Avg Engagement Rate
INCREASING
Performance Trend
350
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
YES
Question Usage
0.6%
Response Rate
Writing style breakdown
Professional yet very personal and human.
Conversational, warm, encouraging.
Reflective and introspective, especially around burnout, intention, and personal growth.
Informative and practical when talking about marketing, LTV, AI, etc.
Lightly playful: uses humor, emojis, and casual expressions, but always within a professional LinkedIn context.
Generally positive and optimistic, even when discussing heavy topics (burnout).
Semi-formal: the author is clearly a senior professional, but writes in an approachable, almost friendly tone.
Uses full sentences and correct grammar most of the time, but is not stiff; comfortable with fragments and spoken-language phrasing.
Medium-to-high energy, but not hyper.
Tone is emotionally open: talks about burnout, personal health, family, inner work.
Enthusiastic when discussing wins, conferences, clients, and interesting concepts.
Calmly confident, not boastful; success is usually framed with gratitude and acknowledgment of others.
As hooks near the beginning.
As reflective prompts near the end.
Regular direct audience engagement ("What are your effortless efforts?", "What are you doing to live with more intention...?").
Repetition for emphasis and logical progression (e.g., "posting more means more followers means more reach means more valuable introductions").
Narrative mini-stories: short anecdotes about travel, conferences, family, coaching, dogs, etc.
Specific shout-outs with names and @-style mentions.
Structured reflection: "What went well", "Even better if", "Learning:" etc.
Combines first person ("I", "we") and second person ("you") a lot.
Tell stories.
Share learnings.
Offer context and vulnerability.
Ask questions.
Invite reflection.
Deliver advice or prompts.
DM me if you want the full scoop.
Check out Voyantis' Playbook...
If you hear of any consulting or fractional opportunities... please send me a messageโฆ
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