Anton Osika

Overall style: professional, concise, and understated, with a warm, human tone.

Feels like a thoughtful founder talking directly to a smart but busy audience.

Strongly informative and descriptive, lightly inspirational, with occasional celebratory notes.

Zero hype-y copywriting tactics; even big milestones are framed calmly and factually.

Very low fluff: each sentence usually delivers a distinct point or detail.

Professional but personable; not stiff, not overly casual.

Language is plain and direct, with minimal jargon and simple vocabulary.

Emotional tone: generally optimistic and calm; even in exciting news, the energy is controlled.

When celebrating (fundraise, awards), the emotional intensity rises slightly but stays grounded.

Often uses first person singular: "I started Lovable", "I'm meeting more people", "I'm super happy".

Often uses first person plural to represent the company: "we've built", "we systematically hire".

Uses second person to address the reader mainly in CTAs or impact framing: "If you tried Lovable...", "If you want to help...".

The "voice" is humble and matter-of-fact, never boastful even when sharing massive wins.

Exudes quiet confidence through concrete numbers and outcomes rather than adjectives.

Very short posts are acceptable and used: a single line can be a full post.

Example: "Genuinely inspired by Lovable's platform team."

Prefers simple, declarative sentences: "Internal Lovable hackathons are one of the most effective ways for companies to adopt Lovable."

Frequently uses specific, concrete details: numbers, timeframes, valuations, team sizes, locations.

Uses light narrative elements (short backstory about Anton, about founders, about people moving to Sweden) but in a compressed way.

Almost no metaphors, no poetic language, no sarcasm.

Minimal rhetorical questions; almost everything is stated directly rather than asked.

Very light direct engagement with the audience; when it happens, it’s clear and practical.

If you want to help, I'd love if you send me an email...

Ideally include 1-3 bullets...

Direct imperatives like "Sign up now" or "Do X" are not used.

Prefers conditional or invitational phrasing: "If you want to help…", "You're welcome to name yourself…"

Medium energy overall; not slow and brooding, but not hyper or frantic.

Posts about product progress, fundraising, or hiring carry a quiet intensity: "The problem we're solving has no playbook."

Short celebratory or appreciation posts have a gentle, almost minimalist energy: "Big honor 🫶 🇸🇪".