Don’t name your early stage teams after solutions. I see early stage teams all the time with names like: “AI Platform Team” “New Payments Product Team” “EV Charging Solution Team” “Customer 360…


Co-Author of Testing Business Ideas | Keynote Speaker | Helping executives make evidence based decisions on high uncertainty bets
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Don’t name your early stage teams after solutions. I see early stage teams all the time with names like: “AI Platform Team” “New Payments Product Team” “EV Charging Solution Team” “Customer 360…
How I Tested That - 2025 Recap Thank you to everyone for making How I Tested That so successful in 2025. My goals for 🎙️ How I Tested That 🎙️ in 2025 were: 1. Hit 40 episodes ✔️ 2. Average 150 do…

Leaders will make 2 or 3 decisions in 2026 that will determine the future of the business. The problem with this is that the product roadmaps, business model canvases, and strategy decks behind these…

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