Ema Roloff

Conversational, warm, and emotionally expressive.

Professional context, but delivered in a very human, playful, and occasionally goofy way.

High-energy and optimistic; often celebratory and encouraging.

Persuasive and invitational without being pushy.

Clear LinkedIn “personal brand” tone: thought-leadership + community-building + friendly hype.

Overall: semi-casual professional.

Vocabulary is accessible and everyday; avoids jargon except for context-specific terms (digital transformation, training decks, trends, etc.).

Uses contractions constantly: don’t, can’t, I’m, it’s, you’ll, wasn’t.

Feels like “talking to a friend or colleague you admire” rather than a detached expert.

High-energy, upbeat, and positive, even when acknowledging stress or imperfection.

Exclamation points (sometimes multiple).

Elongated words (TIIIIIIIIIIIIIIIIMMME!!!!).

Emojis that convey joy, humor, and clapping/celebration.

Shows vulnerability (didn’t meet goals, jitters, stress) but always loops back to encouragement, pride, gratitude, and forward momentum.

Questions at the beginning or end: “What do you do to wind down from a big event?”

Conversation prompts: “💬 What is on your wish list this year?!”

Maybe I shouldn't admit it to you all…

I do this cute thing where I set goals…

I eat chicken nuggets in my sweats…

Santa + AI.

Raspberry Pie Charts.

Chicken nuggets + recap video.

So don’t do it alone.

You don’t have to do this alone.

Always here to cheer you on.

Technology doesn’t transform your business. People do.

Something special was born that day.

Warmth with emojis, encouragement, “come hang out with us.”

Authority with confident statements, capitalized event titles, and structured lists of benefits.

Heavy use of second person (“you”) when motivating, inviting, or empathizing with the audience.

Personal reflections.

Behind-the-scenes feelings.

Opinions or preferences.

Represent a team, community, or partner (“we built Catalyst Community”, “we LOVE getting to watch you build in public”).

Direct but friendly commands: “Come hang out with us.”, “Grab your seat now,” “Drop your favorite Santa quote in the comments.”

Also uses invitations framed as options: “If you’re trying to step into digital leadership, come hang out with us.”, “If you weren’t there, check out the video…”

Not sarcastic.

Not cynical.

Very supportive, celebratory, and possibility-oriented.

Uses light teasing of herself, never of the audience.