Nik Sharma: LinkedIn Content Strategy & Writing Style

I'm beyond excited to share that Lunar Solar Group has acquired Sharma Brands! As of October 1st, my team and I have joined forces with Pierson and the Lunar crew. 🎉🤝 Over the past few years, Sharm…

On Sunday night, I had dinner with one of the largest brands on Shopify. He told me that on any given day, he’s the third or fourth biggest spender on paid media among consumer brands on the platform…

This BFCM is another record year (as it always is!!) and one of the underrated/over-performing channels is Snap… Brands saw generally lower CPMs on their ad delivery with Snap, and whether you looked…

Your retention is broken if blasting a promotional email is your whole “strategy”... Last year I sat down with a founder doing $80M and asked how they stay sticky post‑purchase. Her answer: “We email…

It’s 2025, your email & SMS should be a profit center, not a cost center. Stop overpaying for “meh” email marketing results. One DTC jewelry brand recently switched from a basic email tool to Omnisen…

The Omnisend toolkit is criminally underrated for DTC brands at scale. I've been watching too many brands stick with their legacy ESPs out of habit while leaving money on the table. Case in point: I…