LinkedIn Content Strategy & Writing Style
WSJ & USA Today Bestselling Author; HBR & Fast Company contributor; Top 50 Business Thinker in World - Thinkers50 & Inc. magazine
1 person tracking this creator on Viral Brain
Dorie Clark positions herself as a strategic architect of long-term career success, moving beyond tactical advice to help professionals navigate high-stakes transitions and personal branding. Her content strategy centers on the psychological and structural nuances of professional growth, specifically focusing on themes of strategic patience, visibility, and the monetization of expertise. She is notable for her ability to reframe perceived weaknesses—such as career detours or periods of uncertainty—into competitive advantages, offering a sophisticated alternative to the "hustle culture" narrative. Her work represents a powerful intersection of executive coaching and intellectual community building, where she simultaneously provides high-level leadership insights while actively championing the published works and successes of her own professional network.
375.0K
27.2K
162
—
5.0
6
1
I am trying something different this week. Each day I am highlighting a set of books that I genuinely recommend for professionals who want to grow, lead, and navigate their careers with more clarity.…
The shelf behind my head is a special one. It's for books written by the talented folks in my Recognized Expert® community. https://lnkd.in/e4VFrqBp A happy ritual for me is getting to add in new vol…
Most people assume collaboration happens naturally. It rarely does. Not because people are difficult. But because they are overwhelmed, distracted, and unsure if working with you will actually make t…
As the holiday season ramps up, a lot of people start thinking about rest. Not the quick long-weekend kind, but the kind that creates real clarity. More and more professionals are choosing intentiona…
For today’s installment in this week of book recommendations, I want to focus on something many of us struggle with. Getting started. Not planning, not drafting, not circling the idea for weeks, but t…
Disagreement shows up everywhere in our lives. The way we express it often decides whether a conversation moves forward or shuts down completely. Lately I’ve been paying close attention to what actua…
5.0 posts/week
Posts / Week
1.6 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
3%
Avg Engagement Rate
STABLE
Performance Trend
280
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
NO
Question Usage
0.5%
Response Rate
Writing style breakdown
Overall tone: professional, warm, calm, and reflective.
Voice: confident but not showy; thoughtful, grounded, and measured.
Style: informative and gently persuasive, with a coaching/mentor vibe rather than a hype or sales vibe.
Formality: mid-formal. Language is polished and precise, but contractions and direct address keep it conversational and human.
The writing feels curated and intentional; nothing is noisy or over-the-top.
Moderate, steady energy. Not high-octane or breathless; more like a calm, focused conversation with a thoughtful expert.
Emotionally: compassionate, validating, reassuring. Often normalizes struggle (uncertainty, detours, restlessness) and then reframes it as useful, strategic, or meaningful.
Mood: hopeful and pragmatic. Problems are acknowledged clearly, but the emphasis is on agency and constructive paths forward.
Frequent use of reframing: turning something that feels negative (uncertainty, detours, imperfect roles, disagreement) into a strategic or meaningful asset.
Not because X. But because Y.
It is not about A. It is about B.
Use of conceptual metaphors: paths, arcs, chapters, seasons, membership, routes, momentum, direction.
Which one of these resonates most with you?
What does membership mean in your world — and how are you helping people feel it?
Rare light storytelling, but almost always in service of a concept or lesson, not as a long narrative.
Clear, succinct summaries of “the real point” (e.g., “The uncertainty is not something to escape. It’s information worth listening to.”).
If you feel restless at work…
If you are between chapters…
many of us struggle with
we’re having about the future of work
Announcements and personal updates (“I’ll be speaking…”, “I am trying something different this week.”)
Personal recommendations (“What I love about it is…”)
Mild personal reflection (“Lately I’ve been paying close attention…”)
Here’s how to use it well:
If you have been craving a reset, this perspective can help…
Repost to help someone else…
If you are looking for… these books are an excellent place to start.
Sometimes the real breakthrough is giving yourself permission to begin.
Sign in to unlock the full writing analysis
Nail your LinkedIn strategy with ViralBrain.
Analyze and write in Dorie Clark's style. Grow your LinkedIn to the next level.