Dorie Clark's LinkedIn Strategy, WSJ & USA…

I am trying something different this week. Each day I am highlighting a set of books that I genuinely recommend for professionals who want to grow, lead, and navigate their careers with more clarity.…

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Career Development9 months ago

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The shelf behind my head is a special one. It's for books written by the talented folks in my Recognized Expert® community. https://lnkd.in/e4VFrqBp A happy ritual for me is getting to add in new vol…

LinkedIn post image: The shelf behind my head is a special one. It's for books written by the talented folks in my Recognized Expert® communi

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Leadership9 months ago

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Most people assume collaboration happens naturally. It rarely does. Not because people are difficult. But because they are overwhelmed, distracted, and unsure if working with you will actually make t…

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Collaboration9 months ago

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As the holiday season ramps up, a lot of people start thinking about rest. Not the quick long-weekend kind, but the kind that creates real clarity. More and more professionals are choosing intentiona…

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Career Advice9 months ago

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For today’s installment in this week of book recommendations, I want to focus on something many of us struggle with. Getting started. Not planning, not drafting, not circling the idea for weeks, but t…

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Personal Development9 months ago

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Disagreement shows up everywhere in our lives. The way we express it often decides whether a conversation moves forward or shuts down completely. Lately I’ve been paying close attention to what actua…

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Communication9 months ago

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Posting Patterns & Frequency

5.0 posts/week

Posts / Week

1.6 days

Days Between Posts

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: UTC

Best Performing Days

Early-week days (especially Monday and Tuesday) for practical, theme-based posts

Best Performing Times To Post

Early evening UTC (approximately 19:00–22:00), aligned with after-work browsing time for a global professional audience

Topics & Content Focus

Primary Topics

Intentional career design in nonlinear paths (using uncertainty, detours, and life constraints as strategic inputs rather than setbacks)Psychology of clarity, motivation, and getting started on meaningful workVisibility, presence, and self-advocacy for thoughtful professionals (especially introverts and emerging leaders)Curated learning ecosystems for professional growth (books, frameworks, and thinkers)Future-of-work leadership and culture-building through stories and communication

Secondary Themes

Career decision-making under ambiguity and fearSkills-based career planning versus title-based planningPerfectionism, procrastination, and fear of choosing the wrong pathPersonal branding for introverts and quieter professionalsDigital and virtual presence (video, webinars, online meetings)Nonlinear career arcs driven by layoffs, health, relocation, and caregivingPurpose as daily practice rather than a single statementMomentum through small, consistent actions in constrained seasonsBook and resource recommendations for growth, leadership, and visibilityCross-platform content (LinkedIn + Instagram) and event-based learning (conferences)

Industry Focus

Professional development and career strategy for knowledge workers and corporate professionalsLeadership, HR, and people-focused functions interested in culture, coaching, and future-of-work practicesB2B thought leadership ecosystems around coaching, learning & development, and organizational culture

Content Categories

Long-form career strategy and reflection postsActionable how-to frameworks and step-by-step mental models (often as carousels)Curated book and resource recommendation lists around specific professional themesEvent and speaking announcements positioned within the future-of-work narrativeSoft-inspirational but concrete guidance for navigating uncertain or constrained career seasons

Performance Insights

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Highly practical recommendation lists focused on a specific, high-anxiety career need (e.g., visibility and confidence)Concrete tools for getting started on important but avoided work (books, workbooks, simple prompts)Emotionally validating reframes of nonlinear careers and forced detours, especially when paired with actionable ways forward

Virality Signals

Above-average shares on posts that are both practical (e.g., book lists, frameworks) and easy to pass along to colleaguesStronger engagement when spotlighting other credible experts, suggesting high trust in the creator’s curation roleNoticeable boost in reactions and comments when posts combine emotional resonance (e.g., career uncertainty) with concrete resources or mental modelsCarousel-format promises (e.g., 'this carousel shares four ways…') that signal structured, actionable value

Structure & Quality

280

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Counterintuitive or provocative career insight that reframes a common belief (e.g., rushing job changes, being 'off track')Universal moment openers that immediately situate the reader in a familiar scenario (e.g., layoffs, health issues, family responsibilities)Series-based hooks that create continuity over days (e.g., 'today’s installment', 'I am trying something different this week')Personal update or credibility anchor (e.g., speaking at a major conference) that leads into a broader theme

Common Endings

Empowering reframe that normalizes uncertainty or detours and gives the reader permission (e.g., 'You are allowed to…')Single-sentence crystallization of the main insight as a principle to rememberSoft invitation to continue following a series or explore a related channel (Instagram, event, code)Suggestion-oriented closers that point to a concrete next step (e.g., use this phase, consider these books, give yourself permission to begin)

Value Delivery Methods

Integrates psychological insight with practical career strategy rather than offering generic motivationDelivers curated, high-signal learning resources that reduce decision fatigue for ambitious professionalsNormalizes nontraditional and constrained career paths, reducing shame and anxiety while providing directionFrames abstract ideas (purpose, clarity, visibility) into daily, observable behaviors and micro-decisionsBalances reflective narrative with tactical steps (lists, frameworks, prompts) that can be implemented immediately

Formatting Style

Short, single-idea paragraphs with generous line breaks for skimmabilityNumbered lists for process guidance and stepwise thinkingBullet lists to summarize key takeaways or frameworks inside carouselsUse of em dashes and name callouts when spotlighting other authors or expertsClear thematic subhead transitions (e.g., 'Here’s how…', 'Today’s theme:') to orient the reader

Audience & Tone

Question Usage

0.5%

Response Rate

Detected Tone

Reflective strategistCareer philosopher with a coaching lensGentle but direct guide through uncertaintyCurator of high-trust, evidence-informed resourcesFuture-of-work communicator focused on meaning and momentumsemi-formalsecond-person

Interaction Style

Thoughtful, reflective comments where readers relate the ideas to their own nonlinear careers or current uncertaintyFrequent tagging of colleagues and friends, especially on recommendation-style posts that are easy to gift or shareOccasional requests for more tailored advice or resources, positioning the creator as a trusted guide and curator

Community Building Signals

Regularly amplifies peers and other authors, positioning the page as a hub within a broader learning ecosystemConnects LinkedIn content to off-platform communities and events (Instagram series, conferences, live gatherings)Uses themed weeks (e.g., book recommendation series) to create continuity and habit-forming engagementEncourages sharing and gifting of resources, turning followers into nodes of distribution within their organizations

Writing Style Patterns

Content Strategy

Hook: Counterintuitive or provocative career insight that reframesTone: semi-formalCTA: Reflective CTAs that encourage internal action (in

Writing style breakdown

Core characteristics

Overall tone: professional, warm, calm, and reflective.

Voice: confident but not showy; thoughtful, grounded, and measured.

Style: informative and gently persuasive, with a coaching/mentor vibe rather than a hype or sales vibe.

Formality: mid-formal. Language is polished and precise, but contractions and direct address keep it conversational and human.

The writing feels curated and intentional; nothing is noisy or over-the-top.

Energy and emotional tone

Moderate, steady energy. Not high-octane or breathless; more like a calm, focused conversation with a thoughtful expert.

Emotionally: compassionate, validating, reassuring. Often normalizes struggle (uncertainty, detours, restlessness) and then reframes it as useful, strategic, or meaningful.

Mood: hopeful and pragmatic. Problems are acknowledged clearly, but the emphasis is on agency and constructive paths forward.

Signature traits

Frequent use of reframing: turning something that feels negative (uncertainty, detours, imperfect roles, disagreement) into a strategic or meaningful asset.

- Parallel contrasts

Not because X. But because Y.

It is not about A. It is about B.

Use of conceptual metaphors: paths, arcs, chapters, seasons, membership, routes, momentum, direction.

- Occasional gentle rhetorical questions, usually near the end, to invite reflection

Which one of these resonates most with you?

What does membership mean in your world — and how are you helping people feel it?

Rare light storytelling, but almost always in service of a concept or lesson, not as a long narrative.

Clear, succinct summaries of “the real point” (e.g., “The uncertainty is not something to escape. It’s information worth listening to.”).

- Primarily second person (“you”) when offering advice or perspective

If you feel restless at work…

If you are between chapters…

- Inclusive “we” when framing shared human or professional experiences

many of us struggle with

we’re having about the future of work

- First-person singular “I” appears in

Announcements and personal updates (“I’ll be speaking…”, “I am trying something different this week.”)

Personal recommendations (“What I love about it is…”)

Mild personal reflection (“Lately I’ve been paying close attention…”)

- Commands are gentle, often framed as invitations

Here’s how to use it well:

If you have been craving a reset, this perspective can help…

Repost to help someone else…

- Suggestions are more common than hard directives

If you are looking for… these books are an excellent place to start.

Sometimes the real breakthrough is giving yourself permission to begin.

Dorie Clark

Warm Analysis

Performance Overview

Top Posts by Engagement