Jordan Crawford's LinkedIn Strategy, GTM Engineering for…

You DO NOT need to post on LinkedIn to grow and here's the proof... In the last 90 days MOSTLY I have been commenting, not posting. 90% of those comments are just total deranged silliness. This tr…

LinkedIn post image: You DO NOT need to post on LinkedIn to grow and here's the proof...

211160228 viral

Social Media Strategy10 months ago

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Anthropic just interviewed me about the future of AI and I recorded it... anyone want to see (it's a 35 min video so I can't post it here). And by Anthropic I mean their automated AI researcher becau…

LinkedIn post image: Anthropic just interviewed me about the future of AI and I recorded it... anyone want to see (it's a 35 min video so I c

9760011 viral

AI10 months ago

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Tbh in 2026, I will beat some, if not all, of the largest companies in the world by this one metric… I’m just a guy that does almost all of the work with only one FTE besides me… This is what AI mak…

LinkedIn post image: Tbh in 2026, I will beat some, if not all, of the largest companies in the world by this one metric…

11349010 viral

AI10 months ago

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Dear LinkedIn what you think is automation is just me using your product more. Don’t punish me for this.

833818 viral

Social Media10 months ago

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I’m doing 90% of my GTM Engineering by myself in Claude Code now and here’s how… Thanks for being my unofficial studio sponsor, Waymo

923007 viral

AI10 months ago

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Claude Code and Claude Skills should be where 90% of your GTM Engineering is done… and an update on my new course…

482605 viral

AI10 months ago

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Topics & Content Focus

Primary Topics

AI-native GTM engineering and systems design using tools like Claude CodeAI-augmented outbound and growth strategy (PVPs, value-first messaging, PLG critique)Creator–platform dynamics and operating inside LinkedIn’s algorithmic constraintsAI as a communication copilot for reputation, clarity, and risk-checking before publishing

Secondary Themes

Productizing expertise through courses and repeatable GTM frameworksTurning products and proprietary data into marketing assets (product-as-media)Real estate and civic-data use cases as case studies for AI-driven insightsPsychological safety and courage in public publishing

Industry Focus

B2B SaaS and AI-first startups focused on go-to-marketGTM, revenue, and growth leaders experimenting with AI toolingCreators and operators building in public on LinkedInTech-forward real estate and local-government intelligence as illustrative verticals

Content Categories

Strategic thought leadership on future-of-GTM and PLG vs PVPHands-on implementation playbooks for AI tools in GTM workflowsCase studies and live breakdowns of specific products or clientsMeta commentary about LinkedIn, automation, and creator experienceSoft promotion and narrative-building around courses and educational products

Performance Insights

70%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Meta commentary and complaints about LinkedIn’s treatment of power users and automationConcrete, tool-specific breakdowns of GTM engineering workflows in Claude CodeNarrative around building and updating a course that teaches these AI-native GTM systems

Virality Signals

High comment volumes on posts that challenge LinkedIn’s rules or call out perceived unfairnessEngagement spikes when proprietary language (PVP, GTM Engineering) is paired with simple, emotional hooksHigher response on focused tool-walkthrough posts than on abstract strategic commentaryRally-cry phrases and platform rants that are easy for others to agree with or quote in replies

Structure & Quality

120

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

9/10

Uniqueness Score

Common Hooks

Direct second-person setup that frames an immediate action or risk (e.g., what to do before you click publish)Bold, quantified claims about how work should be done (e.g., 90% of GTM engineering belongs in a specific tool)Narrative case-study intros that tease a clever move a company made with their productOpen letters or call-outs to platforms (e.g., “Dear LinkedIn…”) that tap into shared creator frustrationHow-to promises that bridge their system to the reader (“Here’s how I structure X and how you can too…”)

Common Endings

Visionary future-casting about how growth will work in upcoming yearsTagline-style rally cries that reinforce proprietary concepts (e.g., “PVP for life!”)Soft transitions into collaboration or course updates without hard CTAsClosing on the core philosophical shift (value-first, AI-native, product-as-marketing) rather than explicit asks

Value Delivery Methods

Distills GTM strategy into named, ownable frameworks (e.g., PVPs, GTM Engineering systems)Shows how to operationalize AI tools in real workflows instead of staying at buzzword levelUses concrete examples and client-style scenarios to ground abstract conceptsOffers forward-looking mental models for how growth and PLG will evolve with AIBalances conceptual insight with implementation detail so operators can copy the playbook

Formatting Style

Short paragraphs with clear conceptual chunksUse of numbered lists to break down systems, benefits, and stepsParentheses and asides to encode extra nuance and toneALL-CAPS for emphasis on key concepts or acronymsEllipses and line breaks to create cadence and intrigue in the feed

Audience & Tone

YES

Question Usage

0.7%

Response Rate

Detected Tone

AI-native GTM engineer who speaks like a hands-on operatorSmart-casual expert blending sharp strategy with practical implementationProvocative futurist critiquing existing growth dogmas like PLGRelatable platform insider willing to complain in public on behalf of creatorsFramework-driven thinker who brands concepts with memorable namessemi-formalfirst-person

Interaction Style

Conversational and insider-ish, assuming readers are operators or builders, not beginnersEncourages debate and agreement through strong takes rather than explicit questionsBuilds shared language (PVP, GTM Engineering) that followers can reuse in comments and internal conversationsPositions the audience as co-builders or collaborators in the evolution of AI-native GTM

Community Building Signals

Uses inclusive pronouns (“we”, “together”) to frame GTM innovation as a shared projectCoins and reinforces proprietary terms that act as community shibboleths for in-group identityShares progress on personal products (e.g., courses) to make followers feel early and includedPublicly challenges platform constraints in a way that rallies other power users and creators

Writing Style Patterns

Content Strategy

Hook: Direct second-person setup that frames an immediate action oTone: semi-formalCTA: Implied CTA via how-to framing (“how you can too…”

Writing style breakdown

Core characteristics

Overall tone is casual but sharp, informed, and opinionated.

Mix of professional (talking GTM, AI tools, product strategy) and highly conversational (slang, jokes, rants).

Voice is direct, confident, slightly irreverent, with a strong “I know what I’m doing and I’ll talk to you like a peer” vibe.

Feels like a founder/operator shitposting intelligently on LinkedIn: a blend of insight + cynicism + humor.

Formality

Informal in diction (tbh, kinda, deranged silliness, trolling, wanna).

Structurally loose on purpose (fragments, run-ons, missing commas).

Still clearly intelligent and domain-aware; avoids corporate jargon except for terms that matter (PLG, GTM, PVP).

Energy

Medium-to-high energy, leaning punchy.

Posts start strong, often with a hook or a bold claim.

Momentum is kept through quick shifts, short paragraphs, and punchline endings.

Occasionally dark or apocalyptic (violence to destroy courage, eliminate humanity altogether) but in a playful/satirical way.

- Frequently uses rhetorical hooks

‘Here’s how…’

‘You DO NOT need…’

‘Tbh in 2026, I will beat…’

Self-referential commentary (I’m just a guy that…, I will beat some of the largest companies…).

- Uses humor and light trolling

‘their company has no soul and is using AI to learn about how AI should be used’

‘straight LinkedIn trolling is 12% more effective’

Combines high-concept framing (PVPs, GTM Engineering, PLG) with very colloquial tone.

- Ends with a strong identity or belief statement

‘PVP for life!’

‘just be someone that people find enjoyable... it works.’

Addressing the reader

Heavy use of second person: ‘you DO NOT need to post’, ‘how you can too’, ‘before you click publish’.

First person is also prominent: ‘I’m doing 90% of my GTM Engineering’, ‘I will beat some, if not all’.

- Direct commands are common

‘Before you click publish, just snap a photo and ask ChatGPT’

‘just be someone that people find enjoyable...’

- Sometimes invites the reader

‘anyone want to see’

‘Wanna see what I told it?’

Overall: assertive, directive, but still friendly and inclusive.

Jordan Crawford

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post