LinkedIn Content Strategy & Writing Style
Cofounder of Conversion Factory | Writer of SwipeFiles | SaaS Marketing Aficionado
1 person tracking this creator on Viral Brain
Corey Haines positions himself as a high-signal operator at the intersection of SaaS unit economics and conversion strategy, moving beyond generic marketing advice to tackle the "invisible" threats of the AI era. His content strategy centers on the urgent need for pricing model resilience, specifically advocating for a hybrid of subscription and usage-based layers to protect margins against volatile compute costs. What makes Corey notable is his ability to blend deep technical empathy for founders with a playful, creative edge, seen in his use of cartoons and brand teardowns to humanize complex B2B topics. By bridging the gap between product-led growth and enterprise sales reality, he offers a pragmatic roadmap for startups navigating the transition from subsidized growth to sustainable profitability.
14.2K
11.8K
5
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9.5
4
1
I used Cursor nonstop when it first came out. It felt like cheating. I was coding, refactoring, and building way more than what I would've been willing to pay for if I were buying the raw AI usage…
Billion dollar startup idea: DoorDash but they actually follow delivery instructions 🤯
For AI based startups, not understanding compute usage kills your margins. It’s the invisible stuff that gets you: - retries - long prompts - huge context windows - failed generations. Most AI cost…
Time flies. Looking back, I'm proud of this homepage the team put together for a client.
Is it wrong for me to hate when people ask me what my Zodiac sign is?
AI adoption starts with product-led growth because users demand hands-on trials, yet enterprise deals still require sales conversations. Be ready to do both and you will thrive next year.
9.5 posts/week
Posts / Week
0.8 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
4.8%
Avg Engagement Rate
STABLE
Performance Trend
120
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
7/10
Uniqueness Score
YES
Question Usage
0.4%
Response Rate
Writing style breakdown
Overall tone: conversational, professional, and pragmatic with flashes of dry humor.
The voice is confident but not loud; more matter-of-fact than hypey.
Feels like a knowledgeable operator/founder talking to peers, not a “guru” talking down to an audience.
Style is concise, stripped of fluff, with an emphasis on clarity and directness.
analytical/serious (AI, pricing, margins, SaaS)
light/quirky (zodiac sign, dinosaur fact, DoorDash joke)
Semi-casual professional.
Frequent use of contractions: "haven't", "you’re", "they've", "it's", "I'm".
Business and technical vocabulary is used naturally, without over-explaining: “compute costs”, “usage-based pricing”, “context windows”, “model calls”, “SaaS”, “API bills”.
I used Cursor nonstop when it first came out.
Looking back, I'm proud of this homepage the team put together for a client.
If you don't build resilience and flexibility into your pricing model, you're risking…
If you haven't adapted your pricing yet, you need to.
Third-person appears mostly for generalization, but rarely as the main voice.
Medium energy: engaged but not frantic or overly dramatic.
Fast entry into the topic; minimal warm-up.
Calm, controlled urgency when warning about risks (“A day will come where you check your API bills and find out you've lost hundreds or thousands in a matter of hours.”)
Humor is delivered deadpan, often via contrast or an absurd twist (“Unrelated dinosaur fact:…”).
It felt like cheating.
Time flies.
Dangerous for margins.
Not everyone has the deep pockets of Openai, eventually, reality catches up. And pricing has to as well.
Billion dollar startup idea:
Time flies.
Occasional random-but-clever aside to break seriousness, e.g. dinosaur fact.
Direct engagement with the reader is sparse but effective, often tied to a specific action or opinion (“Let us know what you think.” “Leave a comment if you disagree.”).
First-person singular (“I”) and plural (“we” / “we’ve been trying” / “the team put together”).
Second-person “you” for advice, warnings, and prescriptions.
Be ready to do both and you will thrive next year.
If you haven't adapted your pricing yet, you need to.
Hit me up if you need advice on how to adapt your pricing.
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