Andy Wong's LinkedIn Strategy, Engineering @ Meta

I've been waiting on this candidate to show up for their interview with me the past 14 hours. So I figured I may as well ask all of you how long y'all typically wait before finally leaving and reporti…

887118 viral

Recruiting8 months ago

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HATERS: We're tired of all the joking. Drop some truth bombs! ME: Okay, but it's just as funny.

LinkedIn post image: HATERS: We're tired of all the joking. Drop some truth bombs!

1461605 viral

Workplace Culture8 months ago

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How 𝘯𝘰𝘵 to congratulate someone on a new role:

97805 viral

Workplace Communication8 months ago

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So I was reading a post recently about how, you're basically ⬛⬛⬛⬛ed if you don't hire an 18-y/o ABG as your CMO. (No, I didn't hallucinate this.) To be honest, I wasn't even mad so much as upset at m…

482303 viral

Hiring & Recruiting8 months ago

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It's been ~24 hours, and I cannot believe 𝘵𝘩𝘪𝘴 accumulated as much traffic / engagement as it did. Also, to the ~190 of you who voted "15 hours": You are all officially part of the Best Friends C…

810

LinkedIn Engagement8 months ago

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Topics & Content Focus

Primary Topics

Workplace social norms & professional etiquette (how to message, congratulate, and show respect without being cringe)Hiring/interview dynamics and candidate behavior (ghosting, time-wasting, accountability norms)Startup/marketing culture critique through satire (calling out hype, performative contrarian takes, attention economy behavior)

Secondary Themes

Creator meta-commentary on audience expectations (humor vs "serious" content pressure)Community-building via inside jokes, polls, and recurring audience labelingIdentity/culture references used as comedic framing (used to parody stereotypes rather than teach identity topics)

Industry Focus

B2B startup ecosystem (founders/operators)Marketing leadership discourse on LinkedInHiring/recruiting adjacent workplace conversations

Content Categories

Comedic workplace commentarySatirical teardown / parody of bad takesInteractive discussion prompt (question-first posts)Meta-creator/audience relationship postsSocial etiquette micro-lessons

Performance Insights

101.4%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Interactive hiring/workplace etiquette scenarios that let readers "judge" and adviseHumor-forward, highly shareable one-liners or meme-structured postsSatire that targets recognizable LinkedIn/startup discourse patterns

Virality Signals

Comment-heavy prompts (readers supply norms, personal experiences, and "what I would do")Relatable workplace conflict as the engine (easy to project onto, low context required)Low share rate suggests the content spreads through conversation rather than repostingHumor acts as a safe wrapper for critique, increasing likeability without requiring expertise claims

Structure & Quality

140

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

0.84/10

Uniqueness Score

Common Hooks

Negative-instruction hook ("How not to...") that promises a social correctionAbsurd scenario hook that feels like real workplace drama (then invites judgment)Mock dialogue / staged "haters vs me" framing to pre-handle objectionsContrarian parody hook that exaggerates a trend until it becomes obviously ridiculous

Common Endings

Rhetorical question that forces the audience to co-sign ("could you imagine...?")Self-aware punchline that reframes the post as commentary on attention-seekingCommunity nod/shoutout that rewards participants (naming a "club" or cohort)

Value Delivery Methods

Social calibration: teaches norms indirectly by showing "what not to do"Pattern recognition: spotlights and ridicules attention-economy behavior in startup/LinkedIn cultureConversation facilitation: turns everyday workplace moments into group sensemaking

Formatting Style

Short lines for comedic timingAll-caps emphasis for punchlines/character voiceCensored profanity blocks to signal edge without fully crossing brand limitsEm-dashes and section dividers (---) for pacingLabeling speakers (ME / HATERS) to create skit-like structure

Audience & Tone

YES

Question Usage

0.35%

Response Rate

Detected Tone

Satirical operatorSelf-aware provocateurSmart-casual workplace commentatorIrreverent but socially observantCulturally referential humoristinformalfirst-person

Interaction Style

Advice-giving and norm-setting ("here’s what you should do")Story-swapping (readers add their own interview/DM etiquette experiences)Playful in-group participation (joining the "club" / taking sides in the bit)

Community Building Signals

Creates in-group identity labels (e.g., "Best Friends Club")Uses follow-up posts to reward participants and reference prior engagementPositions audience as co-writers of the punchline via prompts and polls

Writing Style Patterns

Content Strategy

Hook: Negative-instruction hook ("How not to...") that promises a Tone: informalCTA: Direct question prompts designed for opinionated r

Writing style breakdown

I’ve been sitting in this Zoom lobby for exactly 47 minutes.

Just me, my ring light, and the reflection of my own growing resentment in the monitor.

Now, usually, I’m a "give 'em 10 minutes and ghost" kind of guy. But today? Today I decided to see how deep the rabbit hole goes.

Is this a test?

Is this a social experiment?

Am I being filmed for a segment on "How Much Disrespect Will A Consultant Swallow Before He Snaps?"

(If so, the answer is 48 minutes. I’m almost there.)

The best part? I messaged them at the 15-minute mark.

The response: "Running 2 mins late!"

That was 32 minutes ago.

In those 32 minutes, I have

Reorganized my desktop icons by color.

Researched the history of the stapler.

Considered starting a rival company just to spite them.

So, I’m curious... what’s your "I’m out" threshold?

Do you cut the cord at 5 minutes?

Do you wait an hour out of some misplaced sense of professional martyrdom?

Let me know. I have nothing but time. Clearly.

Andy Wong

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post