Scot Chisholm

The voice is authoritative, practical, and coaching-oriented, with a distinctly professional LinkedIn/leadership vibe.

It is conversational but not casual in a slangy way. It feels like an experienced operator talking directly to ambitious professionals.

It is punchy and persuasive, with a heavy emphasis on clarity and directness.

The tone is confident, sometimes blunt (“They’re wrong.” / “That’s on you.”), but not mean or cynical.

It is highly structured and methodical; almost everything funnels into a framework, list, or clear set of rules.

Short, impactful sentences.

Frequent line breaks.

Strong, definitive statements.

The emotional feel is motivational but grounded in hard-earned experience. There is an undercurrent of “I’ve done this, I’ve seen this across many companies, listen up.”

No over-the-top hype; rather, a calm, serious, “this matters” intensity.

Contrast and myth-busting (“Most leaders misunderstand this…”, “They’re wrong.”).

Direct assertions with moral/ownership framing (“That’s on you.”).

Rhetorical questions to pull the reader in (“Who wants to join us?” “What rules would you add?”).

Simple, memorable naming of frameworks (“Strategic AIM”).

Numbered rules or lists with short, punchy sub-bullets.

Metaphors are functional (e.g., archery target, “bridge between the two”) and used sparingly to clarify, not to be poetic.

Occasional light humor or informal flare (“stupidly simple”, “because that’s dumb”, “Trust me its badass.”).

Dominant perspective: second person (“you”, “your team”, “your job”) with occasional first person (“I recently asked…”, “I learned this the hard way…”).

This creates a mentor/coach vs. learner dynamic.

Get crystal clear on…

Make sure your managers always know…

Don’t do the work for them.

Consider applying, or sharing this role…

I learned this the hard way…

Now I see it working with nearly 100 CEOs…