Not every business can survive the Zero-Click era. That's not my opinion; it's reality. If your web strategy centers on driving traffic > earning awareness/trust/intent-to-act, you're in deep trouble.…
46778596 viral
SEO4 months ago
LinkedIn Content Strategy & Writing Style
Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing
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Rand Fishkin positions himself as the principled contrarian of digital marketing, transitioning from a "white hat" SEO pioneer to a vocal critic of Big Tech's extractive ecosystems. His content strategy centers on navigating the "zero-click" era by prioritizing brand affinity and audience intelligence over traditional search traffic, often delivered through a lens of radical transparency and ethical defiance. Fishkin is notable for his empathetic, human-centric leadership style, where he frequently highlights the successes of others and shares vulnerable personal anecdotes to build trust. This creates a unique intersection of high-level strategic forecasting and grassroots community building, proving that "weirdness" and generosity are viable competitive advantages against the homogenized output of AI and corporate giants.
205.7K
10.0K
318
5.5
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Not every business can survive the Zero-Click era. That's not my opinion; it's reality. If your web strategy centers on driving traffic > earning awareness/trust/intent-to-act, you're in deep trouble.…
MICE. MICE. BABY. Today, we're launching the first ever major update to Alertmouse -- a scoring system that gives every mention an estimate of both relevance and importance on a 0-100 scale. We're a…
WEIRD. Weird is a competitive advantage in the AI era. Everything is becoming same-same. Expected. Good, usable, professional, but yawn-inducing. It's made by spicy autocomplete robots that gravitate…
Should you spam AI tools? Use gray hat SEO techniques? Publish a bunch of listicles where you're #1, or open a few dozen Reddit accounts to push a narrative, or pay for article placement on the right…
This isn't an "SEO" post, it's a roadmap companies that want to succeed on the web will need to follow. If you don't do at least 2-3 of the five things Cyrus outlines here (that traffic gaining sites…
Step 1: Export all your Alertmouse alerts (mentions of your brand/product) Step 2: Upload to Claude with a prompt asking it to compare your site's content vs. the questions, uncertainties, and skeptic…
5.5 posts/week
Posts / Week
1.4 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
318.3%
Avg Engagement Rate
STABLE
Performance Trend
140
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.84/10
Uniqueness Score
YES
Question Usage
0.35%
Response Rate
Writing style breakdown
<start of post>
SEO is dead.
How many times have we heard that over the last 15 years? 100? 500? It's the favorite refrain of people who want to sell you a "new" shortcut.
But here's the reality: SEO isn't dead, it's just becoming "un-gameable." The era of tricking a math equation into thinking you're important is over. Google (and the AI bots crawling your site) have finally gotten smart enough to realize that if humans don't like your content, they shouldn't either.
That's why we're doubling down on "weird" at SparkToro. We aren't writing for the robots; we're writing for the people who are tired of the robots. Will it cost us some "top of funnel" traffic from generic keywords? Probably. Do I care? Not even a little bit.
I'd rather have 100 people who trust us than 10,000 people who accidentally clicked a listicle and forgot our name ten seconds later.
FWIW—Cyrus just dropped a masterclass on this exact shift. If you're still clinging to 2018 tactics, you're in for a world of hurt. Go read it. 🤗👇
<end of post>
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