Yanni Pappas

Conversational, internet-native, and emotionally intelligent.

Casual + professional

Playful + thoughtful

Witty + sincere

Feels like a smart, very online friend who also happens to be a legit marketing/communications strategist.

Not academic, not corporate; more “sharp person on LinkedIn who actually talks like a human.”

Leans casual in diction and syntax.

Uses lowercase frequently, including “i”, especially in short or emotional posts (posts 3, 5, 6, 10).

Longer thought pieces (posts 1, 7) mix standard capitalization with some stylized emphasis and internet slang.

Medium-high energy, but modulated.

Serious, reflective, and hopeful in long posts (post 1, post 7).

Light, humorous, and meme-like in short posts (posts 2, 4, 5, 6, 9, 10).

And for that reason, I have hope for marketing this year.” (post 1)

Tone is never flat; there is always some emotional texture: wonder, annoyance, delight, or warmth.

how do u expect me to focus on "EOY priorities" when mentally i am here” (post 10)

Can't we use AI for that now?...” (post 7)

Santa rant (post 4) is full-on bit-comedy with escalating absurdity.

Merriam-Webster “record scratch” (post 9) uses a trope for comedic timing.

linkedin used to feel like a corporate headquarters. now it feels like a village.” (post 3)

corporate linkedin felt like a masquerade… village linkedin feels like a cozy cabin.” (post 3)

Call it the Analog Renaissance, call it guerrilla marketing, call it an OOH advertising comeback.” (post 1)

Merriam-Webster is a genius, and we are so cooked.” (post 9)

these all sound like buzzwords now (thx AI 🙄)” (post 7)

Uses first person singular “I” and “me” as the primary lens, with a confessional, grounded tone.

Framing reader’s experience (“how do u expect me to focus…”).

Lightly teasing (“how your email finds me” – implying “this is how your email hits when I’m overwhelmed”).

Pronouns are human and informal: “idk”, “u”.

But just make sure to call Devin. ;)” (post 7)

The brands that win in 2026 will be the ones that understand that real attention is earned through real honesty.” (post 1)

That reads like an observation, not a directive.

But just make sure to call Devin. ;)

I love this project because it’s unequivocally human.” (post 7)

and i will continue to bring this energy into 2026.” (post 3)