Half of what "experts" say about LinkedIn is wrong. Here's the reality of LinkedIn in 2026: ↳ Follower growth down 59% ↳ Impressions down 50-65% ↳ Engagement up 12% --- Sources: Industry data: Ric…


LinkedIn Content Strategy & Writing Style
I help you (actually) use AI for content.
1 person tracking this creator on Viral Brain
Charlie Hills positions himself as a pragmatic AI architect for the modern creator economy, moving beyond theoretical hype to provide "actually" usable workflows. His content strategy centers on high-utility "cheat sheets" and technical prompts that bridge the gap between complex LLM capabilities and daily LinkedIn growth. He is notable for his radical transparency regarding AI-assisted production, openly disclosing his use of tools like Stanley to draft his posts while maintaining a distinct, authoritative voice. The core of his work lies at the intersection of data-driven algorithm analysis and generative systems, where he treats personal branding as a repeatable engineering challenge rather than a creative mystery.
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Half of what "experts" say about LinkedIn is wrong. Here's the reality of LinkedIn in 2026: ↳ Follower growth down 59% ↳ Impressions down 50-65% ↳ Engagement up 12% --- Sources: Industry data: Ric…

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My LinkedIn posts average 2.5x engagement now. Because I follow these 7 psychology principles. Stanley (Your Content Coach) learned them too. Now he writes 99% of my LinkedIn posts for me Get 3 day…

It took me 1 year to reach 50K LinkedIn followers. This year alone I added 137K more (thank you!) My 5-phase blueprint shows exactly how: - Phase 1: Study What Works Find people already crushing it…

New year, new you? Time to upgrade your headshot. How to create a professional headshot with AI: 1. Go to Google Gemini 2. Upload an image of yourself. 3. Copy-paste a prompt → https://lnkd.in/ejtQ5…
The 10 skills that will define 2026. And how I accidentally built them all in 2025: 1 ✦ Leadership and social influence 2 ✦ Motivation and self-awareness 3 ✦ Curiosity and lifelong learning 4 ✦ Resi…

11.3 posts/week
Posts / Week
0.7 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
1027.4%
Avg Engagement Rate
STABLE
Performance Trend
350
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8.5/10
Uniqueness Score
YES
Question Usage
0.6%
Response Rate
Writing style breakdown
Professional, instructional, and highly structured.
Conversational but not chatty; no fluff, no rambling.
Strongly informative and tactical with a light persuasive edge.
Optimised for LinkedIn: scannable, practical, “saveable”.
Medium-to-high energy, driven by clarity rather than hype.
Confident and authoritative, grounded in data or experience.
Calmly persuasive: “here’s what works, here’s the proof, here’s what to do”.
Emotion is controlled and purposeful (gratitude, motivation, urgency), not dramatic.
Frequent direct teaching: frameworks, checklists, phased systems, prompts.
Recurrent pattern of: bold claim or insight → structured breakdown → practical steps → CTA.
Uses micro-headings like “What actually works:”, “The fix:”, “What we will cover:”.
Leans on contrast: “OLD vs NEW”, “Most people… / Instead…”, “The real killers / The real winners”.
Uses data or authority signals (follower counts, post counts, named sources) to justify claims.
A lot of explicit meta-commentary on content itself: hooks, line length, dwell time, algorithms.
Mix of first person (“I teach…”, “I wrote…”, “It took me 1 year…”) and second person (“you”, “your”).
Second person is used to give instructions and drive action: “Make sure to…”, “Stop treating AI like…”.
Save this.
Repost to help someone in your network.
Stop following 2023 advice in 2026.
If growth feels harder than it should.
If AI feels noisy or generic.
This session is for you.
Speak as a knowledgeable operator talking to ambitious peers.
Use “I” when providing proof or experience; use “you” when giving instructions and consequences.
Sound certain, but practical and non-hypey; your authority comes from doing the work, not big adjectives.
Every paragraph should feel like it’s actively delivering value, not just “warming up”.
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