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Charlie Hills 🦩

Charlie Hills 🦩

LinkedIn Content Strategy & Writing Style

I help you (actually) use AI for content.

United Kingdom
83 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Charlie Hills positions himself as a pragmatic AI architect for the modern creator economy, moving beyond theoretical hype to provide "actually" usable workflows. His content strategy centers on high-utility "cheat sheets" and technical prompts that bridge the gap between complex LLM capabilities and daily LinkedIn growth. He is notable for his radical transparency regarding AI-assisted production, openly disclosing his use of tools like Stanley to draft his posts while maintaining a distinct, authoritative voice. The core of his work lies at the intersection of data-driven algorithm analysis and generative systems, where he treats personal branding as a repeatable engineering challenge rather than a creative mystery.

Performance Overview

Followers

188.7K

Connections

7.0K

Avg. Engagement

1.0K

Engagement Rate

Posts/Week

11.3

Viral Score

83

Posts Analyzed

1

Top Posts by Engagement

Half of what "experts" say about LinkedIn is wrong. Here's the reality of LinkedIn in 2026: ↳ Follower growth down 59% ↳ Impressions down 50-65% ↳ Engagement up 12% --- Sources: Industry data: Ric…

LinkedIn post image: Half of what "experts" say about LinkedIn is wrong.
1.4K4668421 viral
Marketing9 months ago
View on LinkedIn

AI + social influence are core skills to learn in 2026. 11 resources to master AI and LinkedIn (links below): The AI Creators Club ↳ Private hub for AI-powered LinkedIn growth. ↳ Access here: https:…

6334004021 viral
AI9 months ago
View on LinkedIn

My LinkedIn posts average 2.5x engagement now. Because I follow these 7 psychology principles. Stanley (Your Content Coach) learned them too. Now he writes 99% of my LinkedIn posts for me Get 3 day…

LinkedIn post image: My LinkedIn posts average 2.5x engagement now.
9674158618 viral
Social Media Marketing10 months ago
View on LinkedIn

It took me 1 year to reach 50K LinkedIn followers. This year alone I added 137K more (thank you!) My 5-phase blueprint shows exactly how: - Phase 1: Study What Works Find people already crushing it…

LinkedIn post image: It took me 1 year to reach 50K LinkedIn followers.
7164163414 viral
Social Media Marketing10 months ago
View on LinkedIn

New year, new you? Time to upgrade your headshot. How to create a professional headshot with AI: 1. Go to Google Gemini 2. Upload an image of yourself. 3. Copy-paste a prompt → https://lnkd.in/ejtQ5…

7033792913 viral
Career Advice9 months ago
View on LinkedIn

The 10 skills that will define 2026. And how I accidentally built them all in 2025: 1 ✦ Leadership and social influence 2 ✦ Motivation and self-awareness 3 ✦ Curiosity and lifelong learning 4 ✦ Resi…

LinkedIn post image: The 10 skills that will define 2026.
7202234911 viral
Personal Branding9 months ago
View on LinkedIn

Posting Patterns & Frequency

11.3 posts/week

Posts / Week

0.7 days

Days Between Posts

1

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: Europe/London

Best Performing Days

SaturdaySundayMonday

Best Performing Times To Post

11:00

Topics & Content Focus

Primary Topics

Practical AI systems for creators and operators (tool selection, prompts, workflows)LinkedIn as a growth engine (profile as landing page, lead-gen systems, optimization)Personal brand as a future-of-work skills stack and career insuranceAI-augmented content creation and distribution on LinkedIn

Secondary Themes

Prompt engineering as reusable assets (e.g., banner-design workflows)AI tool comparison and task-to-tool matchingB2B lead generation and client acquisition via LinkedInVisual and copy positioning on LinkedIn (banner, headline, about, services)Curated learning paths for AI and LinkedIn (resource roundups, courses, newsletters)Building in public as a vehicle for leadership, resilience, and analytical thinking

Industry Focus

AI-powered B2B consultants, creators, and solo operatorsLinkedIn-first service businesses (coaches, agencies, fractional roles)Marketing and growth operators in SaaS / tech-adjacent environments

Content Categories

Step-by-step how-to frameworks and checklistsReusable prompts, templates, and systemsCurated resource lists and learning roadmapsThought leadership on future skills and personal brandingSoft-sell program and newsletter promotion

Performance Insights

1027.4%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Future-of-work skills tied directly to personal branding (skills for 2026 + brand story)LinkedIn profile as a revenue-focused landing page with concrete optimization stepsCurated AI + LinkedIn learning resources that compress the learning curve

Virality Signals

Consistent ‘save-worthy’ framing (“save this”, “ultimate guide”, “all broken down here”)High share counts on checklist and resource-roundup formatsFuture-dated framing (2025/2026) that taps into planning and FOMOBlend of immediately usable tactics plus links to deeper assets, encouraging off-platform follow-up

Structure & Quality

350

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8.5/10

Uniqueness Score

Common Hooks

Future-dated skill framing (e.g., “The X skills that will define 2026.”)Problem–solution contrasts (e.g., “Most people use the wrong AI for the wrong task.”)Reframing common platforms (“LinkedIn is your landing page.”)Direct value promises (“How to create a stunning LinkedIn banner with AI:”)

Common Endings

“Save this.” as an explicit save-trigger“Repost ♻️ to help someone in your network.” as social-sharing CTASoft transition into deeper content (newsletter, guide, or program link)Occasional urgency windows for offers (e.g., doors closing dates)

Value Delivery Methods

Concrete, step-by-step playbooks rather than vague inspirationActionable templates and prompts that can be copied directly into toolsStrategic reframes that link daily LinkedIn actions to long-term career leverageCurated ecosystems of tools and resources that reduce research time for the audience

Formatting Style

Heavily structured with numbered lists and micro-sectionsShort paragraphs with deliberate line breaks for scannabilityUse of symbols and arrows (☑︎, ✦, ↳) to create visual hierarchyClear section headers (Profile Picture, Headline, Banner, etc.)Hybrid of narrative intro + tactical bullet list

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Systems-minded educatorPractical AI and LinkedIn operatorDirect, concise, and outcome-focusedFuture-oriented career strategistsemi-formalsecond-person

Interaction Style

Encourages saving and reposting over explicit comment farmingBuilds an ongoing learning journey via newsletter, club, and live Q&A formatsPositions audience as operators who implement systems, not just passive readersUses ‘help someone in your network’ framing to tap into altruistic sharing

Community Building Signals

Central community container via The AI Creators Club as a private hubNewsletter as a deeper analytical layer behind surface-level postsLive ‘Ask Us Anything’ sessions to create real-time interaction and feedback loopsRepeated invitations to join the same ecosystems, reinforcing a sense of ongoing cohort

Writing Style Patterns

Content Strategy

Hook: Future-dated skill framing (e.g., “The X skills that will deTone: semi-formalCTA: Value-first, then link to deeper breakdowns (newsl

Writing style breakdown

Core characteristics

Professional, instructional, and highly structured.

Conversational but not chatty; no fluff, no rambling.

Strongly informative and tactical with a light persuasive edge.

Optimised for LinkedIn: scannable, practical, “saveable”.

Tone and energy

Medium-to-high energy, driven by clarity rather than hype.

Confident and authoritative, grounded in data or experience.

Calmly persuasive: “here’s what works, here’s the proof, here’s what to do”.

Emotion is controlled and purposeful (gratitude, motivation, urgency), not dramatic.

Signature traits

Frequent direct teaching: frameworks, checklists, phased systems, prompts.

Recurrent pattern of: bold claim or insight → structured breakdown → practical steps → CTA.

Uses micro-headings like “What actually works:”, “The fix:”, “What we will cover:”.

Leans on contrast: “OLD vs NEW”, “Most people… / Instead…”, “The real killers / The real winners”.

Uses data or authority signals (follower counts, post counts, named sources) to justify claims.

A lot of explicit meta-commentary on content itself: hooks, line length, dwell time, algorithms.

Addressing the reader

Mix of first person (“I teach…”, “I wrote…”, “It took me 1 year…”) and second person (“you”, “your”).

Second person is used to give instructions and drive action: “Make sure to…”, “Stop treating AI like…”.

- Commands are direct, not hedged

Save this.
Repost to help someone in your network.
Stop following 2023 advice in 2026.

- Suggestions and conditionals are also used, but still decisive

If growth feels harder than it should.
If AI feels noisy or generic.
This session is for you.

Voice summary for replication

Speak as a knowledgeable operator talking to ambitious peers.

Use “I” when providing proof or experience; use “you” when giving instructions and consequences.

Sound certain, but practical and non-hypey; your authority comes from doing the work, not big adjectives.

Every paragraph should feel like it’s actively delivering value, not just “warming up”.

2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW
4. SENTENCE CONSTRUCTION & PACING

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