LinkedIn Content Strategy & Writing Style
Chief Technology Officer @ Huel
1 person tracking this creator on Viral Brain
Ollie positions himself as a hands-on technical leader who bridges the gap between high-level CTO strategy and the granular "builder" mindset. His content strategy centers on the democratization of AI and automation, specifically documenting how he uses tools like n8n and Google AI Studio to solve real-world problems at Huel. What makes him notable is his commitment to learning through play; he frequently translates weekend experiments - like building AI Santa trackers for his children - into enterprise-level efficiencies for his global brand. This intersection of personal curiosity and corporate utility creates a unique value proposition where transparency about his "evening projects" serves as a powerful recruitment and innovation engine for his professional role.
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⚙️ Automate Anything! 🤖 It’s been six months since we started using n8n, and it has quickly become one of my favourite pieces of tech we’ve brought into the business. As someone who loves building…
Influencer? Completed it mate. “Do you get paid by n8n?” is a question I get a lot. I don’t. 😄 I’ve always tried to share what I can about how we use tech and data at Huel - to give insight into ho…
What a trip to Winter Wonderland with two kids just before Christmas taught me about AI & automation… If you don’t keep a close eye on token usage, it can financially cripple you. 🤑
Can I beat Al Pacino? 🤔 I’ve recently swapped my evening PS5 downtime for Google AI Studio, and I’ve become a bit obsessed. I’ve always admired confident presenters, especially those who can spea…
Solving problems live in meetings 🚀 I continue to be blown away by Google AI Studio and its ability to quickly build tools that solve very specific problems. On a Slack Huddle this morning, we wer…
Top 5 AI Creative Tools 🎨 I often spend my evenings working on various creative projects - everything from storybooks for my daughter to niche web apps for personal use. It’s my way of relaxing. My…
6.3 posts/week
Posts / Week
1.2 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
50%
Avg Engagement Rate
STABLE
Performance Trend
180
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
YES
Question Usage
0.7%
Response Rate
Writing style breakdown
Informal-professional, LinkedIn-native tone: friendly, approachable, but clearly expert and serious about the subject.
Conversational and human, not corporate-jargony. Reads like a smart colleague talking to you, not a press release.
Strongly informative and practical, with light motivational / inspirational edges.
Not salesy. Even when praising tools, it feels like genuine enthusiasm, not promotion.
Mildly playful and nerdy, especially around AI, automation, and creative tools.
Uses clear, everyday language with plenty of contractions: I’ve, we’ve, I’ll, I’m, it’s, haven’t.
Mostly standard grammar with a few casual slips that reinforce authenticity (e.g. “This weekends plan...” without apostrophe).
Voice is confident but humble. The writer is clearly skilled but undersells themselves slightly, often with self-deprecating touches.
Medium-to-high energy, but controlled. Enthusiastic rather than hyped.
Frequent use of positive adjectives: amazing, brilliant, great, fantastic, obsessed, blown away.
Mood is optimistic and curious. Posts radiate “I’ve been playing with cool stuff; here’s what I’ve learned and how it helps.”
Short, punchy hooks that feel like titles or mini-headlines, often followed by an emoji.
Frequent references to specific tools and products by name (n8n, Gemini, Runway, ElevenLabs, etc.).
Personal experimentation as a recurring theme: evenings, weekends, side projects, kids.
Light humour and cultural references (F1, “Completed it mate.”, Lando Norris, corporate race).
Occasional rhetorical questions, especially near the end (“Any others I need to play with?”).
Occasional self-deprecation: “Meanwhile, I’m umming and ahhing my way through every sentence.”
Primarily first person singular (“I”) plus first person plural (“we”) when talking about Huel.
Soft CTAs: “If you haven’t tried Google AI Studio, you should.”
Empathy or advice: “If you’re thinking, ‘What should my 2026 resolutions be?’...”
make learning the tools above a priority
If you haven’t tried X, you should.
If you want to learn about data and BI, then Bhavik Patel is worth a follow.
Overall: Aim for a warm, curious technologist who is excited by tools, grounded in real work, and casually generous with what they’re learning.
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