Ollie Scheers

Informal-professional, LinkedIn-native tone: friendly, approachable, but clearly expert and serious about the subject.

Conversational and human, not corporate-jargony. Reads like a smart colleague talking to you, not a press release.

Strongly informative and practical, with light motivational / inspirational edges.

Not salesy. Even when praising tools, it feels like genuine enthusiasm, not promotion.

Mildly playful and nerdy, especially around AI, automation, and creative tools.

Uses clear, everyday language with plenty of contractions: I’ve, we’ve, I’ll, I’m, it’s, haven’t.

Mostly standard grammar with a few casual slips that reinforce authenticity (e.g. “This weekends plan...” without apostrophe).

Voice is confident but humble. The writer is clearly skilled but undersells themselves slightly, often with self-deprecating touches.

Medium-to-high energy, but controlled. Enthusiastic rather than hyped.

Frequent use of positive adjectives: amazing, brilliant, great, fantastic, obsessed, blown away.

Mood is optimistic and curious. Posts radiate “I’ve been playing with cool stuff; here’s what I’ve learned and how it helps.”

Short, punchy hooks that feel like titles or mini-headlines, often followed by an emoji.

Frequent references to specific tools and products by name (n8n, Gemini, Runway, ElevenLabs, etc.).

Personal experimentation as a recurring theme: evenings, weekends, side projects, kids.

Light humour and cultural references (F1, “Completed it mate.”, Lando Norris, corporate race).

Occasional rhetorical questions, especially near the end (“Any others I need to play with?”).

Occasional self-deprecation: “Meanwhile, I’m umming and ahhing my way through every sentence.”

Primarily first person singular (“I”) plus first person plural (“we”) when talking about Huel.

Soft CTAs: “If you haven’t tried Google AI Studio, you should.”

Empathy or advice: “If you’re thinking, ‘What should my 2026 resolutions be?’...”

make learning the tools above a priority

If you haven’t tried X, you should.

If you want to learn about data and BI, then Bhavik Patel is worth a follow.

Overall: Aim for a warm, curious technologist who is excited by tools, grounded in real work, and casually generous with what they’re learning.