LinkedIn Content Strategy & Writing Style
Co-Founder & CEO of VideoRunRun | Data-Driven Creative Intelligence Platform for Video Ads Performance
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Fabrice positions himself as a high-level strategic bridge between the artistic world of video production and the rigorous world of performance data. His content strategy centers on the concept of creative intelligence, arguing that while media buying has become hyper-automated, the creative asset itself remains an under-optimized "operational signal" in the ad-tech stack. He is notable for his rejection of "corporate talk" in favor of raw, founder-led transparency, often using high-stakes events like Cannes Lions to facilitate intimate, unscripted dialogues. By blending ad-tech infrastructure with creative effectiveness, Fabrice carves out a unique niche where video content is treated not just as art, but as a measurable driver of CTV and retail media performance.
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#CannesLions 2026 🍹 Between the rosé and the main stage, someone decided to put six founders in a room and ask the questions nobody asks. Corey Ferengul moderator who's been inside this industry for…
Last year in Cannes, AI was everywhere. This year, I expect another conversation to become harder to ignore. Our industry has built increasingly sophisticated systems around media, audience, attention…
𝘾𝙖𝙣𝙣𝙚𝙨 𝙇𝙞𝙤𝙣𝙨 𝙞𝙨 𝙘𝙤𝙢𝙞𝙣𝙜 🌴🦁 From June 22-25, VideoRunRun is co-hosting the 𝗔𝗱𝗧𝗲𝗰𝗵 𝗖𝗵𝗶𝗹𝗹 𝗛𝗼𝘂𝘀𝗲 by Opti Digital with goTom and C Wire. 𝟰 𝗱𝗮𝘆𝘀. 𝗢𝗻𝗲 𝗮𝗱𝗱𝗿𝗲�…
📺 Data retail sur toutes les #SmartTV. Achat en 2 clics depuis la télécommande. LinkedIn en #CTV. ChatGPT en self-serve. En une semaine ! Tout converge vers le même grand écran. La data, le commerc…
1️⃣ + 1️⃣ = 3️⃣ (or even more) when it comes to video ads performance. Happy to bring #CreativeIntelligence to CWire Context/Audience (already) over-performing stack!
Looking forward to exchanging perspectives with this great group. CTV performance sits at the intersection of media, data, context and creative. The question is no longer whether they matter. The ques…
2.5 posts/week
Posts / Week
4
Total Posts Analyzed
MEDIUM
Posting Frequency
7.6%
Avg Engagement Rate
STABLE
Performance Trend
450
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
YES
Question Usage
0.2%
Response Rate
Writing style breakdown
<start of post>
The gap between media buying and creative impact is where performance goes to die. 💀
Most brands have the data. They have the AI tools. They have the reach.
But they're still missing the most important signal in the stack: Creative Intelligence.
It's like having a high-performance engine but no fuel.
Next week in Cannes, we're stripping away the fluff to talk about what actually moves the needle.
No polished keynotes. No sales pitches. Just real talk from founders who are building the future of Video Ads.
→ 4 days of deep dives
→ Private sessions with industry leaders
→ Fresh smoothies & better conversations
Alongside Rui de Freitas, Magali Quentel-Reme and Alban Grossenbacher, we'll be sharing how to turn creative into an operational signal.
Seats are limited to 30 per session to keep the quality high.
Grab your pass here: https://lnkd.in/e7_WFdvv
Looking forward to the exchange. 👋
#CannesLions #CreativeIntelligence #AdTech #VideoAds
<end of post>
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