Fabrice Courdesses

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The creative gap is the only thing standing between your brand and actual performance. 📺

Last week, I was talking with a group of CXOs about why their media spend is up but their resonance is down.

The answer isn't in the bidding logic. It's in the signal.

We've spent a decade optimizing the "where" and the "who."

But we've ignored the "what."

Creative signals are still the missing piece of the performance stack — the one variable that remains stubbornly manual in an automated world.

The question is no longer if you should use AI in your creative workflow.

The question is how you turn those creative outputs into operational data that your media stack can actually read.

Looking forward to diving into this at Cannes. 🦁

Together with Alban Grossenbacher and Rui de Freitas, we're hosting a series of conversations for those who prefer substance over slides.

📍 AdTech Chill House · 35 Rue Bivouac Napoléon

🗓️ June 23 · 4:00 PM CET

Seats are limited to 25.

DM me to request your pass or check the link in the comments. 👇

Aurélie TOUBOUL Yannick Wittenauer Olivier Kargbo

#CreativeIntelligence #AdTech #CannesLions #Performance

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