I replaced Clay entirely with a $100/mo Claude Code subscription. Here's why you should too ↓ First things first... Clay is a great product. I genuinely think most people should try it and it helpe…


LinkedIn Content Strategy & Writing Style
What would happen if you used Claude Code to reach your entire TAM in 6 months with cold email and Linkedin outreach? ( check my about section for answer)
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Xavier positions himself as a technical growth architect who bridges the gap between high-level sales strategy and raw engineering. His content strategy centers on the aggressive "unbundling" of expensive SaaS platforms, specifically advocating for replacing bloated tools like Clay with custom Claude Code workflows and Postgres databases. He is notable for his radical transparency regarding agency failures - openly discussing his revenue drop from $100K to $30K - which lends immense authority to his data-driven experiments. The core of his value proposition lies in the intersection of AI-agent orchestration and cold outbound, where he champions using LLMs for deep research while maintaining a "human-only" front for high-stakes prospecting.
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HOT TAKE: It's okay to think for yourself every now and then. IYKYK 🤯

3.5 posts/week
Posts / Week
2.2 days
Days Between Posts
2
Total Posts Analyzed
MEDIUM
Posting Frequency
111.9%
Avg Engagement Rate
STABLE
Performance Trend
1200
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.9%
Response Rate
Writing style breakdown
<start of post>
I spent $12,000 on "expert" LinkedIn ghostwriters so you don't have to. Here is the brutal truth about why most of them are a waste of your capital ↓
High engagement.
Zero revenue.
The "viral" hooks brought in the wrong crowd. I had thousands of likes from people who would never buy my services, and my actual ICP stopped replying to my DMs.
They were optimizing for the algorithm. I was optimizing for the bank account.
⚫️ Specificity > Virality
⚫️ 10 comments from founders > 1,000 likes from bots
⚫️ Showing your "messy" process builds more trust than a polished case study
⚫️ If it sounds like a ChatGPT prompt, delete it immediately
I fired the agencies and went back to writing my own 'unfiltered' thoughts.
Revenue went back up.
The lesson: Nobody can replicate your "taste" or your "intuition" for your own business.
I recorded a breakdown of the exact "Anti-Ghostwriter" framework I use now to book 5-10 meetings a week without spending a dollar on content agencies.
If you want the video, comment "TASTE" below.
PS: You must be a 1st degree connection for me to send the link. If we aren't connected, send a request first.
<end of post>
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