LinkedIn Content Strategy & Writing Style
Founder of 1% Better™ | Former accountant, future author | Follow me for the best self-development content on LinkedIn
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Colby Kultgen positions himself as a pragmatic architect of self-mastery, transitioning from the rigid world of accounting to the fluid landscape of incremental personal growth. His content strategy centers on "1% Better" frameworks that distill complex psychological reframes and productivity habits into digestible, high-utility checklists. He is notable for his ability to bridge the gap between high-performance systems and radical self-compassion, often using his analytical background to treat failure as "data" rather than a personal deficit. This intersection of systematic optimization and emotional intelligence allows him to offer a unique value proposition: a roadmap for the "future author" or modern professional to scale their life without burning out on the basics.
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Been thinking about this a lot lately. Don't let a bad 5 minutes ruin a perfectly good 24 hours. Fit your reaction to the size of the problem.
Reminder we all need sometimes. On the days you have only 40%, and you give 40%. You gave 100%. Read that again.
Biggest green flags I look for in people: - they treat the janitor and the CEO with the same level of respect - they give credit publicly and feedback privately - they stay respectful when a conversa…
I know, this kind of advice is a wild oversimplification. "Just do it for fun and you won't be anxious anymore!" 🙃 If only it were that easy. With that said, I do want to highlight two things here…
How I became more consistent with everything. The MTO Goal Method: For any goal you have (personal, career, business). Define three levels of daily success: 🟠 Minimum: The baseline you’d be satis…
There's a state many people live in that nobody talks about. It's not burnout. It's not laziness. It's the anxious middle. The blur of half-work, half-rest where you're never fully engaged in any…
3.5 posts/week
Posts / Week
8
Total Posts Analyzed
MEDIUM
Posting Frequency
3879.5%
Avg Engagement Rate
STABLE
Performance Trend
145
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.8%
Response Rate
Writing style breakdown
<start of post>
I used to think that being "busy" was a badge of honor.
I’d fill every gap in my calendar with meetings, tasks, and "quick syncs."
Being busy is often just a socially acceptable way of being lazy.
It’s lazy because it’s easier to say "yes" to everything than it is to do the hard work of deciding what actually matters.
I spent years running on a treadmill that wasn't going anywhere.
I was exhausted, but I wasn't effective.
→ Does this move the needle on my top 3 goals?
→ Am I the only person who can do this?
→ Would I say "yes" if this was happening tomorrow morning?
If the answer isn't a clear yes, it's a no.
It felt weird at first. I felt like I was letting people down.
But the truth is, you can't give your best to the world if you're spread too thin.
Give yourself permission to do less, so you can do better.
Who else is working on their "no" this year?
<end of post>
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