LinkedIn Content Strategy & Writing Style
Keynote Speaker & Consultant | Digital Leadership, Change Management & AI | Helping Leaders Drive Adoption, Trust & Growth
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Ema Roloff positions herself as a pragmatic bridge between executive ambitions and the human reality of technology adoption, operating as a human-centric digital leadership expert. Her content strategy centers on dismantling the "AI-first" hype cycle by emphasizing change management, intentionality, and the "Favorite Teacher Framework" to drive actual ROI. She is notable for her "whimsy and a bite" brand identity, which allows her to challenge corporate inertia with sharp, unfiltered critiques of shiny-object syndrome while maintaining high relatability through personal storytelling. This intersection of consulting transparency and digital advocacy makes her a distinct voice for leaders who want to move beyond technical implementation toward building genuine trust and sustainable growth in a digital-first world.
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5.8
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This picture was taken ten years ago today. I was 33 weeks pregnant, freshly showered, taking another cute bump photo to add to the collection before baby came. I had two months to go, and the doc…
"Woooah...What happened?!" When Gloria Caulfield, a real estate executive, was speaking at the University of Central Florida's commencement ceremony, she was booed for saying, "The rise of Artificial…
Let the editing begin! This baby is starting to take the shape of a real life book!! 👀More coming sooooooon!
🥊 who on our team has the hardest punch?! Choose your character: Weston Dockter, James Roloff or Ema Roloff
The FOMO Cycle: one of the most common and expensive mistakes I see companies falling into right now. FOMO ↘️ ↗️ No ROI 🔁 Shiny Object ↙️…
We have been busy over here! In between concerts at Red Rocks and working with our advisory customers to implement the Favorite Teacher Framework, we have been hard at work doing research to unlock…
5.8 posts/week
Posts / Week
1.3 days
Days Between Posts
2
Total Posts Analyzed
HIGH
Posting Frequency
76%
Avg Engagement Rate
STABLE
Performance Trend
850
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.9%
Response Rate
Writing style breakdown
<start of post>
✍️ Stop treating your AI strategy like a grocery list.
You can't just pick up a few "shiny objects" in the checkout aisle and expect to have a gourmet meal when you get home.
You buy the tool. You announce the tool. You wait for the magic to happen.
And then... nothing.
No ROI. No adoption. Just a bunch of confused employees wondering why they have another login to remember and a leadership team wondering where the budget went.
AI isn't a plug-and-play solution. IT IS A CHANGE MANAGEMENT CHALLENGE DISGUISED AS A TECHNOLOGY UPGRADE.
If you want to break the cycle, you have to start with the humans.
We’ve been working with our advisory clients to move past the "FOMO phase" and into real implementation. It’s not always pretty, and it’s definitely not as fast as the software companies promise, but it’s the only way to build something that lasts.
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