LinkedIn Content Strategy & Writing Style
2023 LinkedIn Top Voice | Content Creator | CEO of Work-From-Home Jokes | Advisor | Brand Consultant
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Natalie positions herself as the premier satirist of the modern workplace, blending high-energy humor with a sophisticated understanding of B2B influence. Her content strategy centers on the relatable absurdities of corporate life, using short-form video and observational comedy to bridge the gap between "work-from-home" culture and professional brand building. What makes her notable is the seamless intersection of creator-led entertainment and agency-level consulting, where she leverages her "Corporate Natalie" persona to advise major platforms like LinkedIn on video strategy. By humanizing the B2B sales cycle through self-deprecating wit and transparent behind-the-scenes glimpses of her agency, Expand Co-Lab, she transforms relatability into a high-value currency for both individual followers and global brands.
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732
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8.9
29
1
AI is everywhere - but if you don't consider yourself "technical," it's probably still just your go-to for definitions and the occasional "what does low-hanging fruit REALLY mean?" (couldn't be me…)…
My favorite platform invited me to MC their event! Had the most educational, riveting, fabulous time hosting NewFronts with LinkedIn in NYC last week. We all know LinkedIn is hands-down the place t…
Me during the 30 minutes I get between my last work event and work dinner… YES - I took a 14 minute nap in my full face of makeup (PJs and all). I can’t really explain the level of exhaustion I feel…
8.9 posts/week
Posts / Week
0.9 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
732.3%
Avg Engagement Rate
STABLE
Performance Trend
110
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.72/10
Uniqueness Score
YES
Question Usage
0.06%
Response Rate
Writing style breakdown
<start of post>
I’m currently sitting in a hotel room in Austin, staring at a half-eaten taco and wondering if I have the strength to put on real pants for my 2pm meeting.
The glamour of being a "founder" is really just choosing which coffee shop has the best Wi-Fi and the least judgmental baristas when you order your third oat milk latte.
The best networking doesn't happen on a stage or in a breakout room. It happens in the 10-minute walk between sessions or while waiting in a 40-minute line for a breakfast burrito.
People don't want to be "targeted" - they want to be noticed. If your content feels like an ad, people will treat it like one (by ignoring it).
Vulnerability is a cheat code. Telling people I’m exhausted and taco-obsessed has started more genuine conversations than my "professional" bio ever could.
Community isn't a Slack channel. It’s a feeling of shared struggle and shared success.
I’m heading back to the convention center now (yes, I put on the pants). If you’re in Austin, come say hi!
GOOD LUCK TO EVERYONE SURVIVING DAY 3!
Varun Rana Alberta Devor Brandon Smithwrick
<end of post>
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