LinkedIn Content Strategy & Writing Style
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Alicia positions herself as the ultimate insider-turned-rebel, leveraging her "ex-LinkedIn" status to demystify the platform’s black box for frustrated creators. Her content strategy centers on high-stakes transparency and algorithmic literacy, using technical deep dives into "For You" feeds and LLM video processing to provide a sense of security in a volatile digital landscape. She is notable for her radical accountability, openly documenting her own business failures and reputational crises to build a brand rooted in human fallibility rather than corporate perfection. This intersection of technical platform forensics and emotional storytelling allows her to pivot seamlessly from explaining B2B video adoption to sharing the "golden handcuffs" of her former $250k salary, making her a rare authority who leads with both data and soul.
32.9K
13.6K
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7.0
270
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My sister walked into her final exams with her 4-month-old son strapped to her chest. People stared. Not out of judgment but out of surprise. Because that’s not what “professional” usually looks like…
I’m ex-LinkedIn, and this is the reason why your impressions have plummeted. Firstly, nobody knows *exactly* how the LinkedIn algorithm works. Yes, that includes me. Anyone claiming to know either…
One day, I looked at my life and thought: “Cute. But this ain’t it.” Somehow, I convinced 30,000+ people to follow me on here. Most of you think I’m that ex-LinkedIn lady who wakes up and chooses al…
The truth about being autistic and pretty. “But you don’t look autistic.” That’s literally what someone said to me the other day. People don’t believe you. And I'm SO tired of it. Hoping someone f…
“Just one drink?” → No. “Why?” → Since when did saying no need an explanation? I stopped drinking about a year ago. And I became that person who sneaked up to the bar before anyone noticed. Making…
Over the last 10 days, I had to navigate the biggest public reputational crisis I ever faced. I hold myself, my team and my partners to incredibly high standards. Yet, hundreds of disappointed messa…
7.0 posts/week
Posts / Week
1.1 days
Days Between Posts
2
Total Posts Analyzed
HIGH
Posting Frequency
549.6%
Avg Engagement Rate
STABLE
Performance Trend
1800
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8.5/10
Uniqueness Score
YES
Question Usage
0.7%
Response Rate
Writing style breakdown
Highly conversational, human, and informal while remaining authoritative and expert.
Strongly persuasive and motivational, with a teaching / explainer orientation.
Professional credibility (ex-LinkedIn, data, strategy).
Street-level casualness (swearing, memes, self-deprecation).
Emotional warmth and empathy (acknowledging feelings, apologising, encouraging).
Style feels like a charismatic, smart friend who “knows the system” and is letting you in on insider truths.
Very casual in wording (contractions, slang, emojis, mild swearing).
Professional in content (clear frameworks, structured lists, strategic thinking).
Frequent use of spoken-language constructions: “What. A. Queen!”, “this ain’t it”, “Post the damnnn thing!”.
High-energy, fast-paced, enthusiastic.
Uses punchy hooks, caps, emojis, repeated punctuation, and short lines to maintain energy.
When the topic is serious (crisis, apology, vulnerability), energy turns steady and sincere but still direct and clear.
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One day, I looked at my life and thought: ‘Cute. But this ain’t it.’
So why are we doing this ourselves?
Anything else to add?
Chained by golden handcuffs and a white picket fence.
Most of you think I’m that ex-LinkedIn lady who wakes up and chooses algorithm violence daily.
Direct reader engagement: “you”, “we”, “my friend”, “your LinkedIn Godmother”.
You’re working hard. You’re achieving things. And we want to hear your story…
Cute. But this ain’t it.
Self-deprecating: “I am, in fact, an idiot”, “pray for Alicia”.
Light sarcasm: “Don’t be a knob.”
Over-the-top phrasing: “If Barbie and a Midlife-crisis had a baby, it would be me.”
Primarily second-person (“you”, “your content”, “your LinkedIn account”).
First-person used strategically to build credibility or vulnerability (“I used to work on the inside.”, “I felt helpless, angry, embarrassed…”).
Collective “we” when talking about shared experience or platform-wide behaviour.
SHUT UP that critic and post the damnnn thing!
Play by the rules so you never end up here.
Post your occasional memes, jokes, family stories.
Commands for behaviour change (“Do this”, “Don’t do that”).
Suggestions framed as confident recommendations but still clear: “Treat your videos as bottom-funnel.”
Occasionally softer, empathetic framing when acknowledging emotions or mistakes: “If any of this resonates, let me tell you: …”
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