Rory Sutherland

Professional but relaxed and conversational.

Clearly “LinkedIn-native” – it sounds like someone talking to peers in industry rather than a corporate press release.

Informative and persuasive, with a soft-sales angle rather than hard-sell.

Slightly promotional, but grounded in explanation and value.

Semi-formal: correct grammar most of the time, but allows small slips and casual constructions.

Uses contractions frequently (it’s, you’ll, we’re, don’t).

Not poetic, not sarcastic; more practical and encouraging.

Moderate-to-high energy, but not hyped.

Optimistic and forward-looking: phrases like “hit January running and start 2026 fresh,” “the magic,” “see more ways to turn bad into good.”

Uses enthusiasm in short bursts (“Better late than never, right?” “Come see why creativity beats brute logic.” “This was a lot of fun!”).

Better late than never, right?

Why MAD//Masters?

The magic?” followed by an explanation.

Because it’s not about fancy ad budgets… It’s about exploring parts of the economy that rarely get any marketing attention…

Here, problems aren’t just obstacles, they’re invitations for creative thinking.

Explains abstract value using concrete categories: “dentists, public transport, real estate.”

Uses informal idioms: “Better late than never,” “hit January running,” “last call,” “come see why…”

Brief standalone statements for punch: “The magic?” “Better late than never, right?” “Come see why creativity beats brute logic.”

Primarily second person (“you,” “you’ll,” “anyone wanting…”).

Occasional first-person plural (“we’re almost sold out”; “you’ll get… we’re almost sold out”) to create shared group perspective.

Direct address is friendly and confident rather than pushy.

Direct: “Register now - [link].”

Soft: “Come see why creativity beats brute logic.”

Reassuring framing, not aggressive: “Better late than never, right?” “don’t worry, it’s available on demand.”

Instructions are often framed in benefit terms rather than pure imperatives.