🟣 From Campaigns to Platforms: the video ads shift marketers can’t ignore in 2025. WARC just released 𝘛𝘩𝘦 𝘔𝘶𝘭𝘵𝘪𝘱𝘭𝘪𝘦𝘳 𝘌𝘧𝘧𝘦𝘤𝘵 (🔗 link in comments) a data-driven analysis that revea…


Co-Founder & CEO of VideoRunRun | Data-Driven Creative Intelligence Platform for Video Ads Performance
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🟣 From Campaigns to Platforms: the video ads shift marketers can’t ignore in 2025. WARC just released 𝘛𝘩𝘦 𝘔𝘶𝘭𝘵𝘪𝘱𝘭𝘪𝘦𝘳 𝘌𝘧𝘧𝘦𝘤𝘵 (🔗 link in comments) a data-driven analysis that revea…

🥵 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗲́𝘃𝗶𝘁𝗲𝗿 𝗾𝘂𝗲 𝗹𝗮 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗙𝗮𝘁𝗶𝗴𝘂𝗲 𝗱𝗲𝘃𝗶𝗲𝗻𝗻𝗲 𝗱𝗲 𝗹𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻-𝗧𝗲𝗮𝗺 𝗙𝗮𝘁𝗶𝗴𝘂𝗲 ? Les équipes marketing subissent la Creative Fati…

💬 𝗟𝗲 𝗥𝗢𝗜 𝗰𝗿é𝗮𝘁𝗶𝗳 : 𝗹𝗲 𝗻𝗼𝘂𝘃𝗲𝗮𝘂 𝗳𝗮𝗰𝘁𝗲𝘂𝗿 𝗫 𝗱𝗲 𝗹𝗮 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 ⚙️ Il était obsédé par la "démultiplication des forces". C’est la conclusion à laquelle je suis a…

🤯 From 𝐨𝐩𝐢𝐧𝐢𝐨𝐧-𝐝𝐫𝐢𝐯𝐞𝐧 → to 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐝𝐚𝐭𝐚-𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 🧐 What’s a solid A/B test framework for video ads? Many marketing teams lack a proper video ads testing protocole.…

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐡𝐮𝐦𝐚𝐧 𝐚𝐫𝐭—𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝 𝐰𝐢𝐭𝐡 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞, 𝐢𝐭’𝐬 𝐬𝐦𝐚𝐫𝐭 𝐚𝐫𝐭. 🎨⚡ GenAI in video is starting to be impressive, but…

⚡ On a tout optimisé dans le marketing. Sauf la création. Surtout la vidéo 😩 En dix ans, on a tout perfectionné côté média : attribution, ciblage, tests, optimisation, attention média, etc. Tout est…

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