Nicolas JAIMES's LinkedIn Strategy, Founder of Open Garden

Valiuz lève 103 millions d’euros auprès de l’AFM et scelle une alliance décisive avec les Mousquetaires Neuf mois après avoir annoncé leur alliance retail media, Valiuz et le Groupement Mousquetaires…

LinkedIn post image: Valiuz lève 103 millions d’euros auprès de l’AFM et scelle une alliance décisive avec les Mousquetaires

2166621 viral

Startup Fundingabout 1 year ago

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Et si la publicité programmatique vivait ses derniers instants ? Et si les acheteurs médias n’avaient plus qu’à exprimer leurs besoins et les éditeurs à y répondre directement, sans passer par une c…

LinkedIn post image: Et si la publicité programmatique vivait ses derniers instants ?

16918520 viral

Advertising Technology12 months ago

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Ces sites IA qui transforment Google Discover en machine à cash “Cela fait près de 9 mois que Google Discover est envahi par des sites IA, qui produisent un volume d’articles délirant - une quinzaine…

LinkedIn post image: Ces sites IA qui transforment Google Discover en machine à cash

129161020 viral

AIabout 1 year ago

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Faut-il internaliser son achat média ? Voilà une question qui a agité bien des directions marketing ces dix dernières années. Club Med, Air France, Pernod Ricard, Disneyland… ils ont été nombreux…

16220219 viral

Marketing12 months ago

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✨ Pourquoi il faut redonner ses lettres de noblesse au display Open Web C'est le thème de la première prise de parole du Cercle Programmatique. Le Cercle Programmatique, c'est un petit groupe compos…

LinkedIn post image: ✨ Pourquoi il faut redonner ses lettres de noblesse au display Open Web

11623518 viral

Programmatic Advertisingabout 1 year ago

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Pourquoi le retail media n’est (pas encore) la poule aux oeufs d’or attendue Après des années de croissance portée par l’euphorie et l’attrait des “nouveaux inventaires”, le marché entre dans une pha…

LinkedIn post image: Pourquoi le retail media n’est (pas encore) la poule aux oeufs d’or attendue

14813316 viral

Marketingabout 1 year ago

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Topics & Content Focus

Primary Topics

AI-driven transformation of media buying and adtech (agentic advertising, post-cookie measurement, future of programmatic)Retail media economics and on-site monetization strategy for large retailers and marketplacesPublisher and platform business models in the era of LLMs and Generative Engine Optimization (GEO)Marketing effectiveness and performance measurement for media investmentsCommunity-based thought leadership via events, podcasts and expert roundtables in digital advertising

Secondary Themes

In-housing vs outsourcing media buying in large advertisersSponsored product vs display mix and inventory pressure in grocery and Q-commerceAdtech vendor landscape shifts (self-service platforms, tech migrations, new protocols)Fraud, low-quality AI content and their impact on media ecosystems and revenueTrade vs incremental budgets and the real incremental value of retail mediaCookie deprecation and pressure from CFOs on marketing proof of performance

Industry Focus

Retail media for grocery, DIY, marketplaces and Q-commerceDigital advertising and programmatic trading (DSP/SSP, OpenRTB successors)Media owners and premium publishers adapting to AI-driven discoveryEnterprise/B2B adtech and martech buyers (brands, agencies, retailers)E-commerce and performance marketing in Europe, with a strong France focus

Content Categories

Strategic industry analysis and opinion pieces on structural shiftsData- and study-based breakdowns of market practices and inventoriesExclusive news and scoops on partnerships, tech migrations and new offersEvent and conference promotion, recaps and community positioningPodcast promotion with expert interviews and case-based discussions

Performance Insights

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Deep dives into how AI and agents could structurally upend programmatic and media trading (e.g. AdCP, end of classic programmatic)Strategic critiques of retail media hype versus economic reality, with concrete quotes and structural explanationsInvestigative or explanatory pieces on AI-generated content distorting discovery platforms and ad revenuesMedia-buying organization questions with big logos and tangible stakes (in-housing, MMM, large advertisers)

Virality Signals

Higher share counts when posts reveal under-reported phenomena (AI spam sites, GEO as new optimization frontier) that impact many stakeholdersStrong performance when posts blend original data or study results with clearly named brands and platformsAbove-average engagement on content that questions industry orthodoxies (end of programmatic as we know it, limits of retail media growth)Shares boosted when posts feel like 'must-know' briefings for decision-makers facing structural change

Structure & Quality

350

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.85/10

Uniqueness Score

Common Hooks

Provocative, contrarian questions that challenge industry assumptions (e.g. announcing the 'end' or limits of a model)Forward-looking questions about the future of a channel under AI and agentic pressureConcrete, news-style hooks highlighting an 'Exclu' or significant deal/decisionProblem-framing headlines that reframe a celebrated trend as fragile or overhyped

Common Endings

Redirect to a longer article or full resource with 'lien vers l'article en commentaire'Invitation to listen to a full podcast episode following a short teaser videoSubtle recruitment of case studies or speakers ('si vous êtes un annonceur... faites-moi signe')Thanks and name-checks of experts and sources to reinforce credibility and community tiesTeasers for upcoming events or next editions ('stay tuned', announcement of dates)

Value Delivery Methods

Translates complex, technical adtech and AI concepts into strategic stakes for marketers, retailers and publishersBrings proprietary or hard-to-find information to LinkedIn (exclusive deals, detailed study findings, revenue estimates)Frames industry shifts with multi-actor perspectives, quoting practitioners, vendors and analystsConnects micro-news (e.g., a tech migration or new offer) to macro-structural trends and long-term implicationsAnchors commentary in concrete examples and market numbers, avoiding vague generalities

Formatting Style

Long-form narrative posts broken into short paragraphs for readabilityUse of bold or stylized subheads to segment insights and key findingsFrequent bullet-point and numbered lists to structure arguments and dataDirect quotations from executives and experts to anchor claimsHybrid of news-style lead, analytical middle section, and resource/event CTA close

Audience & Tone

YES

Question Usage

0.5%

Response Rate

Detected Tone

Analytical journalist-strategist with insider accessCritical but constructive industry observer focused on 'no bullshit' insightsForward-looking commentator on AI’s impact across the advertising value chainData-informed storyteller grounded in concrete examples and quotessemi-formalfirst-person

Interaction Style

Addresses readers as peers in the industry, assuming high baseline knowledgeInvites reflection and debate through open questions rather than direct opinion pollsStrengthens ties by tagging and thanking numerous practitioners and speakers, creating a sense of insider communityUses event series and recurring formats (podcasts, Innovators events) as engagement anchors over time

Community Building Signals

Recurring branded formats (Media Buyers Club, Innovators series) that create a recognizable community around key themesFrequent public recognition of collaborators, experts and partners to signal network depthLive or in-person touchpoints via niche events (CTV, AI for brands, Marketing Effectiveness, Retail Media) that feed back into contentCall-outs to specific audiences (annonceurs, retailers, media buyers) to foster participation and case sharing

Writing Style Patterns

Content Strategy

Hook: Provocative, contrarian questions that challenge industry asTone: semi-formalCTA: Soft CTAs to consume long-form content off-platfor

Writing style breakdown

- General register

Professional, expert, highly informed, but accessible.

Clear B2B / LinkedIn tone aimed at marketing, media, and adtech professionals.

Mix of formal and conversational: the syntax is correct and structured, but the voice is human, direct, sometimes slightly playful or ironic.

No grandiloquence; the tone is serious but not stiff.

- Dominant qualities

Informative and analytical: strong focus on context, explanations, mechanisms, and stakes.

Punchy and conversational: frequent rhetorical questions, short emphatic sentences, direct engagement.

Lightly persuasive: the goal is to make you think, click through to the article, or watch/listen to a format, not to hard-sell.

Curious and forward-looking: strong emphasis on "what’s coming" (avenir, raz de marée, bascule, nouvelle génération, etc.).

- Emotional tone and energy

Medium-to-high energy: sentences are dynamic, with hooks, contrasts, data, and expert quotes.

- Tone oscillates between

Alarm / urgency ('raz de marée', 'derniers instants', 'phase critique')

Enthusiasm / opportunity ('c’est peut-être l’avenir', 'nouvelle génération', 'exclu', 'machine à cash')

- Frequently uses a mild, knowing irony, especially through asides

'du moins tant que les robots ne nous ont pas envahis'

'pour ne pas qu'on me traite de critique désabusé'

'Stay tuned, comme on dit ;)'

- Rhetorical questions are central to the style

'Faut-il internaliser son achat média ?'

'Retail media : quel avenir face à la vague agentique ?'

'Et si la publicité programmatique vivait ses derniers instants ?'

- Metaphors and imagery related to

Gold rush / resources: 'poule aux oeufs d’or', 'magot', 'nouvel or noir', 'ruée vers l’or'

Waves and shocks: 'vague agentique', 'raz de marée', 'bascule structurante'

- Frequent use of contrastive structures

'Si la menace est réelle, mais pas pour tout de suite, les opportunités le sont tout autant.'

'C’est, pour le moment, très lent, mais c’est peut-être l’avenir du e-commerce.'

- Quotes from experts to legitimize and enrich

Introduced by 'rappelle', 'analyse', 'ne mâche pas ses mots', 'résume'.

- Mix of

First person singular 'je' (for personal tests, opinions, and article authorship).

First person plural 'on'/'nous' (for shared experience or collective stance).

Second person plural 'vous' when addressing the reader directly.

The reader is treated as a peer professional, not as a novice. Assumes high baseline knowledge of media/marketing concepts.

- Commands are used, but they feel collegial and invitational

'J’encourage les plus sceptiques à tester...'

'Je vous mets un petit extrait vidéo mais je vous encourage évidemment à écouter l’épisode entier...'

'Réponses dans l’article en commentaire.'

'faites-moi signe !'

- Style consistency

Voice is consistent across posts: same mixture of analytical, slightly alarmist but constructive tone, same type of hooks, same CTA formulas, same domain-specific vocabulary.

Nicolas JAIMES

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post