Anastasia Leng: LinkedIn Content Strategy & Writing Style

This week, I spoke in front of 1,000 people (gulp). Is that a humble brag? For someone who used to be petrified of even raising her hand in class, yea, kind of. Here's how I got over my fear: 1️⃣ Na…

The things I was most ashamed of as a child are the things I'm most grateful for as an adult. . . 🎤 I didn't speak a word of English when I moved to the US at 13 and the process of learning it was…

Unsurprisingly, Aude Gandon has been nominated for WFA's Global Marketer of the Year Award. In the 3 years I've been in Aude's orbit, here are the things that have most impressed me about her: 1. Sh…

I'm in earshot of something I haven't managed in 5 years: reading 1 book/week this year. I need 5 more to cross the finish line: what's the best book you've read recently? Below are my top 5. In no…

When Sorin Patilinet 📙 was growing up in Romania, he used to go to the cinema, but not for the films -- he went to watch the ads. So it feels only right that someone who has loved advertising that…

Here's some marketing math: 🏈 Superbowl ad costs ~$7M. 💰 Most marketers say they can't pay to play, and yet the average F500 company spends $25M procuring content they never use. 🔍 That’s equival…