Anastasia Leng's LinkedIn Strategy, Founder & CEO

This week, I spoke in front of 1,000 people (gulp). Is that a humble brag? For someone who used to be petrified of even raising her hand in class, yea, kind of. Here's how I got over my fear: 1️⃣ Na…

LinkedIn post image: This week, I spoke in front of 1,000 people (gulp). Is that a humble brag? For someone who used to be petrified of even

20133074 viral

Public Speakingalmost 3 years ago

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The things I was most ashamed of as a child are the things I'm most grateful for as an adult. . . 🎤 I didn't speak a word of English when I moved to the US at 13 and the process of learning it was…

13626155 viral

Personal Developmentalmost 3 years ago

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Unsurprisingly, Aude Gandon has been nominated for WFA's Global Marketer of the Year Award. In the 3 years I've been in Aude's orbit, here are the things that have most impressed me about her: 1. Sh…

LinkedIn post image: Unsurprisingly, Aude Gandon has been nominated for WFA's Global Marketer of the Year Award. In the 3 years I've been in

15017049 viral

Leadershipover 2 years ago

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I'm in earshot of something I haven't managed in 5 years: reading 1 book/week this year. I need 5 more to cross the finish line: what's the best book you've read recently? Below are my top 5. In no…

7933047 viral

Personal Developmentalmost 3 years ago

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When Sorin Patilinet 📙 was growing up in Romania, he used to go to the cinema, but not for the films -- he went to watch the ads. So it feels only right that someone who has loved advertising that…

LinkedIn post image: When Sorin Patilinet 📙 was growing up in Romania, he used to go to the cinema, but not for the films -- he went to watc

1324135 viral

Marketingabout 1 year ago

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Here's some marketing math: 🏈 Superbowl ad costs ~$7M. 💰 Most marketers say they can't pay to play, and yet the average F500 company spends $25M procuring content they never use. 🔍 That’s equival…

7512435 viral

Marketingover 2 years ago

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Topics & Content Focus

Primary Topics

Evidence-based creative effectiveness and how ads drive sales and brand equityModern brand marketing leadership: getting marketing taken seriously at the board levelOperationalizing GenAI inside large brands with governance, risk controls, and creative standardsStartup-scale marketing: doing high-impact work without big-yacht budgets

Secondary Themes

Celebrating peers and thought leaders in marketing effectivenessIndustry convening around Cannes and other advertising gatheringsIntellectual curiosity and serious long-form reading (beyond business books)Cross-company partnerships between marketing tech and GenAI platforms

Industry Focus

Enterprise brand and performance advertisingMarketing effectiveness and creative analytics for global brandsB2B SaaS tools for marketers and creative teamsGenerative AI solutions for brand-safe advertising content

Content Categories

Data-backed insight posts (studies, benchmarks, whitepaper previews)Product and partnership announcements framed around marketer pain pointsEvent invitations and closed-door roundtables for senior marketersHuman-interest spotlights on people in the marketing effectiveness spaceBook recommendations and intellectual inspiration for industry leaders

Performance Insights

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Human-centered storytelling about marketing effectiveness and the people behind itThoughtful book and idea recommendations that give the audience something substantive to chew onLarge-scale creative effectiveness insights translated into practical guidance for marketers

Virality Signals

Posts that center a specific person’s story or character (e.g., Sorin, Will) earn outsized likes relative to averageProvocative or unexpected reading recommendations drive more comments and discussion than typical postsData-heavy posts earn solid baseline engagement and position the author as an authority, even if they are less conversationalProduct or partnership posts generate comparatively fewer likes but relatively more shares, suggesting amplification by close network and partners

Structure & Quality

200

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.88/10

Uniqueness Score

Common Hooks

Personal anecdote about a colleague or their backstory that leads into a marketing lessonData-first hook summarizing a large-scale analysis or key findings in a numbered listSelf-aware, slightly self-deprecating opener about LinkedIn norms (e.g., product posts, kids photos)Contextual hook tied to an industry moment or event (e.g., Cannes, travel, weekend reading)

Common Endings

Soft CTA pointing to a book, article, or whitepaper for deeper explorationInvitation to reach out directly (e.g., ping me) for a closed-door or invite-only eventForward-looking note about what’s coming next (e.g., full whitepaper, broader rollout)Short, punchy final line that circles back to the opening story or individual being honored

Value Delivery Methods

Translates large-scale ad performance data into a small set of actionable creative levers for practitionersOffers behind-the-scenes, non-PR, camera-free spaces for senior marketers to share hard-won lessonsCurates intellectually serious, sometimes unexpected books as a way to deepen strategic thinkingProvides nuanced perspectives on GenAI adoption focused on risk mitigation, governance, and practical workflowsElevates lesser-seen contributors in the marketing effectiveness ecosystem, adding relational and reputational value

Formatting Style

Short paragraphs separated by clear line breaks for readabilityNumbered lists when presenting research findings or frameworksParenthetical asides to add tone, humor, and nuanceSelective use of emojis as visual anchors (e.g., ✏️, 👉, 📙) rather than decorationMentions of people and companies to anchor posts in real relationships

Audience & Tone

YES

Question Usage

0.5%

Response Rate

Detected Tone

Smart-casual operator: deeply informed but relaxed and self-awareData-literate marketing strategist who can move fluidly between numbers and narrativeRelationship-centric leader who foregrounds people and partnerships over pure productIntellectually curious, willing to recommend dense or dark reading to a professional audiencesemi-formalfirst-person

Interaction Style

Peer-to-peer, assuming a senior, intelligent marketing audienceConversational yet intellectually rigorous, inviting reflection more than quick reactionsInclusive and relational, frequently crediting collaborators, partners, and recommendersSubtly exclusive around events to attract the right level of seniority and seriousness

Community Building Signals

Uses closed-door, press-free sessions to foster trust among senior marketersSpotlights peers’ achievements and gives public credit to collaborators and behind-the-scenes contributorsEncourages one-to-one outreach (ping me) to deepen connections with the most relevant audience membersCreates a sense of shared struggle and learning around topics like taking marketing to the board and derisking GenAI

Writing Style Patterns

Content Strategy

Hook: Personal anecdote about a colleague or their backstory that Tone: semi-formalCTA: Low-pressure discovery CTAs (check out, look out f

Writing style breakdown

Core characteristics

Overall tone: professional, conversational, and personable with flashes of wit and warmth.

It sits between formal and casual: clearly business-oriented (LinkedIn-appropriate) but relaxed, human, and un-stuffy.

The style is articulate and educated without being academic; it’s accessible and friendly but assumes an intelligent reader.

Emotionally, the posts are steady and grounded with occasional spikes of playfulness or poignancy (e.g., the nuclear war book rec, the partner/identity reflection).

Voice qualities

Confident but not arrogant; the author speaks from expertise while being generous in crediting others.

Curious and reflective; they enjoy insights, data, and learning (book recs, research stats, white papers, analyses).

Community-oriented; they often highlight other people’s work or contributions (naming colleagues, authors, partners).

Energy level

Medium to medium-high energy.

Never frantic or shouty; more like “energized and thoughtful.”

Even reflective or “dark” topics are delivered with composure and balance.

- Parenthetical asides to add humor, context, or self-awareness

…(because it’s Sorin) surprisingly fun.

…(not just LinkedIn excited...)

…(no PRable soundbites here)

- Light, dry humor and self-deprecation

I know you care about product launches as much as you care about photos of my kids…

Ok, so perhaps a bit dark for LinkedIn…

- Rhetorical questions, especially as hooks or pivots

What does an analysis of 56,984 ads and 13.1 billion impressions tell us…?

How well do you know what your partner does for a living?

- Understatement and irony for color

While not a happy beach read, it's gripping and eye-opening…

If only they'd let him make the cover orange...

- The voice often mixes

Data/rigor (numbers, stats, definitions)

With human interest (stories, people, feelings)

With practical utility (advice, invitations, CTAs).

- Frequent second-person “you” to directly involve the reader

ping me if relevant for you

How well do you know what your partner does…?

- Uses first-person singular “I” to

Share personal reflections, preferences, or excitement.

Admit limitations or break “rules” (“I’m breaking my own rule of never posting this stuff…”).

- First-person plural “we” appears mostly in a company/industry context

We’re changing that…

we don’t (& can’t) compete on the biggest yacht…

- Commands are present but soft and collegial

Check out the sneak peek results…

look out for the full white paper soon…

ping me if relevant…

Suggestions are often implied rather than forceful; the tone is invitational, not pushy.

Anastasia Leng

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post