LinkedIn Content Strategy & Writing Style
Lead Software Engineer at Nielsen | Previously @ Amazon, CARS24 | DTU'17
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Sanchit Narula positions himself as a seasoned engineering mentor who bridges the gap between raw technical skill and the high-stakes reality of Big Tech. His content strategy centers on the "unspoken curriculum" of software engineering, moving beyond syntax to focus on high-leverage themes like ownership during outages, the physical toll of the "10x developer" lifestyle, and the psychological transition from competitive programming to senior leadership. What makes Sanchit notable is his refusal to romanticize the industry; he uses visceral, relatable analogies-comparing legacy code to Delhi pollution-to ground abstract concepts in lived experience. His work represents a compelling intersection of technical post-mortems and career philosophy, where a database failure at Amazon becomes a masterclass in process design and professional maturity.
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8.4
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2014: If you didn't use StackOverflow, nobody cared. 2025: If you don't use ChatGPT or Cursor, you're a psychopath. Earlier, you figured it out yourself. Read the docs. Asked a senior. That was norm…
Looks like 100s of engineers joined Cloudflare yesterday and all of them were fired for causing the outage... Twitter was down Canva was down ChatGPT was down Claude was down Even the down detector,…
I delete 10x more code than I write. Every line of code is technical debt until proven otherwise. The best engineers I know spend more time removing than adding. They ask "what can we delete?" befor…
It costs over ₹50,000 to stock an office bar for a month. It costs over ₹25 lakhs to treat liver failure. Guess who pays the bigger bill? With regular heavy drinking: -- Your heart weakens. -- Your…
100 lines of code: reviewed in 10 minutes. 1000 lines of code: reviewed never. Code reviews exist to catch bugs, improve maintainability, and help teams write better software together. But most engi…
Me: "This endpoint should be fast" The endpoint after 3 JOIN statements and no indexes: "Best I can do is 5 seconds" We've all been there. Staring at loading spinners, wondering where those seconds…
8.4 posts/week
Posts / Week
0.9 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
409.2%
Avg Engagement Rate
STABLE
Performance Trend
300
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.8/10
Uniqueness Score
YES
Question Usage
0.2%
Response Rate
Writing style breakdown
Conversational, direct, and highly readable.
Professional but informal; sounds like a smart, grounded senior engineer talking to you personally.
Mix of informative, motivational, and slightly poetic/punchy.
Strong mentoring/coach vibe: “I’ve seen this, here’s what it really means for you.”
Mostly casual-conversational English with clear structure.
kuch bhi aisa available nahi tha
Tools badal rahe hain. Lekin seekhna aur sochna abhi bhi tumhe khud hi padega.
Bro, stop feeling sorry for yourself.
Casual elements: jokes, sarcasm, “Bro”, light swearing-free humor.
Still feels thoughtful and serious when talking about careers, outages, health.
Mid-to-high energy but controlled; not hyper.
Posts often start punchy, then slow down into reflective, responsible tone.
Hook with humor or shock.
Build tension or seriousness.
End with grounded, motivating insight.
Mix of concern + tough love + optimism about growth.
Rhetorical questions: “What do you think about this?”, “What am I even doing with my life?”
Everyone wants the Crore package.
Nobody wants the years it took to earn it.”
They weren’t… They weren’t… They weren’t…
Small changes scale.
Outages don’t ruin careers.
Lack of ownership does.”
Your title gets bigger.
Your step count gets smaller.”
Legacy code is like Delhi pollution.
My lungs are now matte-black.
Treat it like handling explosives.
Uses “Example:” blocks to anchor abstract principles in concrete detail.
If you can handle legacy code calmly, you can handle anything.
Don’t be that engineer.
5 years ago, I was a Senior SDE at Amazon.
I hate legacy code. You hate legacy code.
Stop feeling sorry for yourself.
Work towards that.
Start building the skills that compound.
What do you think about this?
If you want to be great at this job for decades, protect your body like you protect your codebase.
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