Jason Fairchild: LinkedIn Content Strategy & Writing Style

At tvSci, we've reached a significant milestone this month - our 5-year anniversary! Reflecting on this journey, I wanted to share a few insights from my startup experiences. While not exhaustive, the…

CTV is a hot category, which means it has plenty of competitors. I often get asked: How is tvScientific different? There are two types of CTV platforms: (1) reach and frequency and (2) performance.…

The best salespeople and business development pros aren’t the best talkers. They’re the best listeners. Some of the biggest shifts in our industry started as customer suggestions. That includes paid…

25 years ago, in a one-story brick building in Pasadena, a “crazy idea” changed digital marketing forever. Bill Gross launched GoTo.com with two radical concepts: 1. Show ads to people at the exact…

The industry is confused. There’s a bunch of discussion and hype about AI creative. The latest is the WSJ’s reporting that Amazon is releasing an AI chatbot-style creative assistant.  And Comcast pla…

I’m thrilled to share that Teddy Jawde has joined tvScientific as our Senior Vice President of Product! Teddy brings an impressive track record as co-founder and Head of Product at Yieldmo, a leading…