LinkedIn Content Strategy & Writing Style
Founder: Missing Link and Too Many Robots. We help companies be a threat to the future (before the future threatens them)
1 person tracking this creator on Viral Brain
Richard Mulholland positions himself as a provocative catalyst for organizational evolution, operating at the high-stakes intersection of adversarial futurism and persuasive storytelling. His content strategy centers on the "unfair advantage" of public speaking in an AI-saturated world, blending professional speaker coaching with a contrarian take on corporate tropes like human purpose. He is notable for his high-energy, "threat to the future" branding that replaces traditional consulting fluff with a gritty focus on relentless relevance and strategic AI integration. By bridging the gap between human stagecraft and automated intelligence, he creates a unique value proposition where mastering the narrative becomes the ultimate defense against digital obsolescence.
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2.0
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Have you ever wondered how Simon Sinek got so famous so fast? I mean you probably know the basic answer to the question but I think there's some nuance there that's worth understanding. Why should you…
The biggest congratulations to our story-to-stage graduate Ed Jordan for winning the Professional Speaking Association UK & Ireland's Professional Speaker of the Year award. This is just an incredible…
Yesterday I had an incredible 30-minute conversation (that lasted an hour - those are the best) with fellow speaker Julian Pistone - He's a remarkable individual and we covered lots of ground. But one…
In a world in which nothing digital can be trusted, the few and the brave that take to stages will be the winners. Speaking has always been an unfair advantage, but never before has it been quite so i…
Good news. Here Be Dragons and Relentless Relevance now available in Audible 🇿🇦. Great work by Gavin Kennedy and the Solig Gold team. It's been a battle.
It turns out that Reuben De Kooker from Too Many Robots' recent webinar was so well received that we decided to do it again for everybody who missed it (you're welcome) :) Feel free to sign up here:…
2.0 posts/week
Posts / Week
4 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
26.4%
Avg Engagement Rate
STABLE
Performance Trend
40
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.6%
Response Rate
Writing style breakdown
Overall tone is conversational, friendly, and professional with a subtle motivational / celebratory edge.
Feels like a seasoned practitioner speaking casually to peers, colleagues, and followers rather than broadcasting at a generic audience.
Language is simple and direct; no jargon unless it’s domain-specific (conference names, programme names, etc.).
The style is closer to “short personal update” than “long-form essay.” Posts are compact and focused on one idea or announcement at a time.
Emotion is mostly positive: excitement, pride in others, gratitude, mild self-deprecation.
Uses contractions (“I’m”, “we’re”, “you’re” implied).
Mixes correctly punctuated sentences with more relaxed micro-posts like “great company, great leader 👇”.
Sometimes omits initial capital letters at the start of a post (e.g., “great company, great leader 👇”), which adds informality.
Medium-to-high energy, but expressed economically.
Excitement is often compressed into a single sentence plus an emoji (e.g., “Excited to be part of this. If you're around Barcelona...”).
emojis (👊💥, 🇿🇦, 🙂),
positive adjectives (“incredible”, “just amazing”),
phrases like “really excited”, “just amazing to see…”, “Hope to see you there”.
Frequent celebration of others (colleagues, graduates, partners) – highlighting their achievements, not his own.
Personal micro-reflection or context before sharing or resharing something (e.g., “Yesterday I had an incredible 30-minute conversation…”).
(that lasted an hour - those are the best)
(you're welcome) :)
I did a wee summersault when I saw it”.
Uses emojis as emotional punctuation at line ends rather than as part of the sentence body.
Very light use of hashtags (only one example: “#storytelling”), more as a label than a strategic hashtag stack.
Mix of first-person singular (“I”, “I’m”) and first-person plural (“we”) when referring to team decisions or joint efforts.
projecting benefits (“this is going to shape the way that you share and think about conversations”),
inviting disagreement and discussion (“I recognise that many of you will disagree with me but I'd love to have a meaningful discussion…”),
issuing invitations (“If you're around Barcelona...”, “if this is you, check out the link below.”).
Feel free to sign up here:
Hope to see you there
if this is you, check out the link below.
Tone towards the reader is respectful, collaborative, and inclusive, not pushy or salesy.
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