Richard Mulholland

Overall tone is conversational, friendly, and professional with a subtle motivational / celebratory edge.

Feels like a seasoned practitioner speaking casually to peers, colleagues, and followers rather than broadcasting at a generic audience.

Language is simple and direct; no jargon unless it’s domain-specific (conference names, programme names, etc.).

The style is closer to “short personal update” than “long-form essay.” Posts are compact and focused on one idea or announcement at a time.

Emotion is mostly positive: excitement, pride in others, gratitude, mild self-deprecation.

Uses contractions (“I’m”, “we’re”, “you’re” implied).

Mixes correctly punctuated sentences with more relaxed micro-posts like “great company, great leader 👇”.

Sometimes omits initial capital letters at the start of a post (e.g., “great company, great leader 👇”), which adds informality.

Medium-to-high energy, but expressed economically.

Excitement is often compressed into a single sentence plus an emoji (e.g., “Excited to be part of this. If you're around Barcelona...”).

emojis (👊💥, 🇿🇦, 🙂),

positive adjectives (“incredible”, “just amazing”),

phrases like “really excited”, “just amazing to see…”, “Hope to see you there”.

Frequent celebration of others (colleagues, graduates, partners) – highlighting their achievements, not his own.

Personal micro-reflection or context before sharing or resharing something (e.g., “Yesterday I had an incredible 30-minute conversation…”).

(that lasted an hour - those are the best)

(you're welcome) :)

I did a wee summersault when I saw it”.

Uses emojis as emotional punctuation at line ends rather than as part of the sentence body.

Very light use of hashtags (only one example: “#storytelling”), more as a label than a strategic hashtag stack.

Mix of first-person singular (“I”, “I’m”) and first-person plural (“we”) when referring to team decisions or joint efforts.

projecting benefits (“this is going to shape the way that you share and think about conversations”),

inviting disagreement and discussion (“I recognise that many of you will disagree with me but I'd love to have a meaningful discussion…”),

issuing invitations (“If you're around Barcelona...”, “if this is you, check out the link below.”).

Feel free to sign up here:

Hope to see you there

if this is you, check out the link below.

Tone towards the reader is respectful, collaborative, and inclusive, not pushy or salesy.