LinkedIn Content Strategy & Writing Style
CEO @ The Wilson Companies | Building a $100M Home Service Business | Host of Owned and Operated Podcast
1 person tracking this creator on Viral Brain
John Wilson positions himself as the authoritative architect of the $100M home service empire, bridging the gap between gritty blue-collar operations and sophisticated corporate scaling. His content strategy centers on a "build in public" philosophy that demystifies the transition from technician to CEO, focusing heavily on operational discipline, margin expansion, and modernizing legacy industries through offshore talent and data-driven systems. What makes him notable is his uncommon intersection of high-level strategic consulting and active ownership, where he leverages his real-world Akron headquarters as a laboratory for the systems he teaches. By blending tactical hiring blueprints with contrarian branding advice, Wilson provides a sophisticated roadmap for the modern tradesman looking to professionalize and scale beyond the traditional glass ceiling of the service industry.
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Not done yet, but proud of the mark I’ve made on my industry. Just filmed Owned and Operated podcast no. 300, and we are consistently ranking top 150-175 for Business podcasts on Apple. Millions of…
The systems that got you from $1M to $5M won't get you past it. But I'm here to help... May 5–7, we’re hosting the next Breaking $5M Workshop at my HQ in Akron, Ohio with Jack Carr. This is a small…
Most small businesses go through the same three stages. I’ve seen it in our own companies, and I see it in almost every plumbing, HVAC, electrical, and home service shop I talk to. Stage 1 is hustle…
On Tuesday, March 24, from 1:00 – 2:00 PM EDT, I’m hosting a live webinar with Tyler Martin, CPA for home service owners doing about $3M–$10M who are growing fast but still stuck at 5–10% margins. M…
Home Service Hiring in 2026 (The old playbook will fail you) Wages are up. Qualified techs are scarce. And the hiring strategies that worked 3 years ago? Too slow. Too expensive. Too reactive. If…
Most contractors think bigger companies use completely different marketing. They don’t. I talked with Ethan Wright from Service Scalers about what marketing actually looks like from $0 to $10M, and t…
6.4 posts/week
Posts / Week
1.2 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
20.1%
Avg Engagement Rate
STABLE
Performance Trend
125
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.72/10
Uniqueness Score
NO
Question Usage
0.3%
Response Rate
Writing style breakdown
<start of post>
Most home service owners are terrified of their own balance sheet.
They treat their bank account like a scoreboard. If the number is up, they’re winning. If it’s down, they’re losing.
But that’s not how you build a $30M company.
I spent years running my business on 'gut feel' and 'hustle.' It worked until it didn't. Once we hit $5M, the wheels started to wobble. I realized that what got us here wouldn't get us to the next level.
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