John Wilson's LinkedIn Strategy, CEO @ The…

Not done yet, but proud of the mark I’ve made on my industry. Just filmed Owned and Operated podcast no. 300, and we are consistently ranking top 150-175 for Business podcasts on Apple. Millions of…

LinkedIn post image: Not done yet, but proud of the mark I’ve made on my industry.

319212 viral

Podcasting5 months ago

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The systems that got you from $1M to $5M won't get you past it. But I'm here to help... May 5–7, we’re hosting the next Breaking $5M Workshop at my HQ in Akron, Ohio with Jack Carr. This is a small…

30127 viral

Business Growth6 months ago

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Most small businesses go through the same three stages. I’ve seen it in our own companies, and I see it in almost every plumbing, HVAC, electrical, and home service shop I talk to. Stage 1 is hustle…

19416 viral

Small Business Growth6 months ago

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On Tuesday, March 24, from 1:00 – 2:00 PM EDT, I’m hosting a live webinar with Tyler Martin, CPA for home service owners doing about $3M–$10M who are growing fast but still stuck at 5–10% margins. M…

21405 viral

Financial Management5 months ago

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Home Service Hiring in 2026 (The old playbook will fail you) Wages are up. Qualified techs are scarce. And the hiring strategies that worked 3 years ago? Too slow. Too expensive. Too reactive. If…

17505 viral

Hiring & Recruiting6 months ago

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Most contractors think bigger companies use completely different marketing. They don’t. I talked with Ethan Wright from Service Scalers about what marketing actually looks like from $0 to $10M, and t…

16114 viral

Home Services Marketing5 months ago

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Topics & Content Focus

Primary Topics

Scaling marketing systems for home service contractors ($0–$10M) with discipline, speed, and trackingOperator finance and margin expansion (CFO cadence, visibility, pricing/labor/overhead leak prevention)Audience-building through owned media (podcast milestones, interviews, pro sessions) in the trades

Secondary Themes

Brand differentiation for local service businesses (why most visual branding becomes indistinguishable)2026 demand/economic narrative for HVAC/plumbing/home services (how to avoid overreacting)

Industry Focus

Home services (HVAC, plumbing, contracting)Trades operator education for $1M–$10M revenue businessesB2B-to-local consumer service marketing and operations

Content Categories

Operator playbooks & frameworksEvent/webinar promotion (educational offer)Podcast/content IP promotion (social proof)Industry commentary and contrarian takesBrand/positioning critique

Performance Insights

20.1%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Milestones + social proof around Owned and Operated (rankings, episode count, downloads)Profitability systems and margin improvement for scaling operatorsScaling marketing with clear revenue-stage breakdowns

Virality Signals

Specific numbers and ranges act as credibility/curiosity triggers ($3M–$10M, 5–10% to 20% margins, top 150–175, episode 300)Contrarian hooks create pattern interrupts ("it’s not marketing")Recognizable guest/operator names signal insider accessClear operator outcomes (margin expansion, tracking discipline) increase shareability among peers

Structure & Quality

125

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.72/10

Uniqueness Score

Common Hooks

Contrarian reframes ("Most people think X… they don’t")Status-quo critique (calling out what owners get wrong)Proof-of-work milestone framing (episode count, rankings, downloads)Stage-based scaling promise ("what it looks like at $1M/$5M/$10M")Problem-definition first ("Most profit problems aren’t marketing problems")

Common Endings

Link-in-comments directiveInvite to listen/watch/attendForward-looking commitment ("here’s to the next…")Tease of a breakdown in a newsletter or session

Value Delivery Methods

Turns vague operator pain into diagnosable system problems (visibility, cadence, leaks)Uses stage-based models (revenue tiers) to reduce overwhelm and increase applicabilityPairs authority (guests + milestones) with pragmatic execution cues (discipline, tracking, cadence)

Formatting Style

Short paragraphs optimized for scanningOccasional bullet lists for systems/process stepsFrequent numeric anchors (dates, revenue ranges, margins, rankings, episode counts)Name-dropping credible operators/experts to borrow authority

Audience & Tone

Question Usage

0.3%

Response Rate

Detected Tone

Operator-first strategistContrarian but practicalConfident and metrics-literateRelatable expert with industry insider accessSystems-and-discipline orientedsemi-formalfirst-person

Interaction Style

Invite-to-respond prompts (feedback-oriented CTAs)Education-first selling (webinar/session as the next step)Authority-by-association (community around guests/operators)

Community Building Signals

Serial content franchise building (podcast + pro sessions) to create recurring touchpointsPublic progress markers (episode counts/rankings) to reinforce a shared journeyOperator peer learning via featured experts and live sessions

Writing Style Patterns

Content Strategy

Hook: Contrarian reframes ("Most people think X… they don’t")Tone: semi-formalCTA: Low-friction directive CTA ("Link in comments")

Writing style breakdown

Most home service owners are terrified of their own balance sheet.

They treat their bank account like a scoreboard. If the number is up, they’re winning. If it’s down, they’re losing.

But that’s not how you build a $30M company.

I spent years running my business on 'gut feel' and 'hustle.' It worked until it didn't. Once we hit $5M, the wheels started to wobble. I realized that what got us here wouldn't get us to the next level.

John Wilson

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post